What's in Your Swag Bag?
Smart Moves & Missed Opportunities for Companies Advertising in the Dreamforce 2011 Swag Bag
The Marketplace is Crowded & Noisy
We were part of the 45,000 attendees who attended Dreamforce 2011. Like many attendees we could have spent a few minutes quickly reviewing and recycling the inserts and ads. We decided instead to take a deeper look inside the swag bag and discover how companies were increasing their response rate amid the clutter.
Are You Doing Everything You Can to Stand Out and Get a Response?
We gathered information on all 112 marketing pieces in the swag bag. The collection is a good microcosm of how B2B marketers as a whole are, or are not, taking advantage of all the opportunities available to them.
Share the Data
While not statistically valid, this information is a quick summary analysis. At the end of this document you can get the entire spreadsheet with audit information on all 112 pieces.