Tips for Posting Success on Facebook,Twitter, Pinterest and LinkedIn

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Tips for Posting Success on Facebook,Twitter, Pinterest and LinkedIn

  1. 1. Tips for Posting Success on Facebook, Twitter, Pinterest and LinkedIn www.pagemodo.com
  2. 2. Everyone knows that social media is an important part of any marketing plan. And the more profiles you have, the more you stand to gain.
  3. 3. But before you run out and make profiles on every single platform, remember:
  4. 4. But before you run out and make profiles on every single platform, remember: QUALITY OVER QUANTITY
  5. 5. But before you run out and make profiles on every single platform, remember: QUALITY OVER QUANTITY You should only have profiles on as many sites as you can run well. That’s why this presentation will focus on only 4 of the most visible.
  6. 6. ? So, what’s the point of posting content on social media sites anyway?
  7. 7. There are three main goals marketers aim to achieve by posting and sharing content socially:
  8. 8. There are three main goals marketers aim to achieve by posting and sharing content socially: 1. To engage, delight and build loyalty with fans and followers.
  9. 9. There are three main goals marketers aim to achieve by posting and sharing content socially: 1. To engage, delight and build loyalty with fans and followers. 2. To bolster a brand’s rank in search engines through backlinks.
  10. 10. There are three main goals marketers aim to achieve by posting and sharing content socially: 1. To engage, delight and build loyalty with fans and followers. 2. To bolster a brand’s rank in search engines through backlinks. 3. To gain exposure for a brand through social discovery and amplification.
  11. 11. Not sure what to post?
  12. 12. Not sure what to post? You’re not alone. Lots of marketers feel stumped when they step up to the posting plate. There’s a lot of advice out there, and it can be hard to keep up.
  13. 13. That’s why we’ve got 5 Top Tips for each social platform to get you started!
  14. 14. 5 TOP TIPS: Facebook Sources: Pagemodo, Mashable
  15. 15. 5 TOP TIPS: Facebook Want to drive engagement? Contests are a great way to get people talking.
  16. 16. 5 TOP TIPS: Facebook Make your posts visual whenever possible to get more likes, comments and shares.
  17. 17. 5 TOP TIPS: Facebook Post posivitely. Posts that convey positive messages/emotions get more likes.
  18. 18. 5 TOP TIPS: Facebook Post 2-3 times a day when possible. Check out your insights to find the best times.
  19. 19. 5 TOP TIPS: Facebook Get more comments by posting questions and fill-in-the-blank status updates.
  20. 20. 5 TOP TIPS: Twitter Source: Twitter
  21. 21. 5 TOP TIPS: Twitter Keep it short. 140 characters is a limit, not a goal! Twitter users are busy people.
  22. 22. 5 TOP TIPS: Twitter Tweet 3-5 times a day when you can in order to avoid getting drowned out.
  23. 23. 5 TOP TIPS: Twitter Network with other users through replies and re-tweets. They’ll return the favor.
  24. 24. 5 TOP TIPS: Twitter Monitor trends and participate whenever you can. Just make sure it makes sense for your brand!
  25. 25. 5 TOP TIPS: Pinterest Source: MyCleverAgency
  26. 26. 5 TOP TIPS: Pinterest Pinterest is about the lifestyles of users. Self-promotion has little to no place here.
  27. 27. 5 TOP TIPS: Pinterest Post visual representations of your business, products, and brand.
  28. 28. 5 TOP TIPS: Pinterest Share things that would be helpful to your followers - e.g. a florist posting wedding tips.
  29. 29. 5 TOP TIPS: Pinterest Use lots of red! Images that are predominantly red get up to twice as many re-pins.
  30. 30. 5 TOP TIPS: Pinterest Post anytime outside of 5pm to 7pm. Dinnertime is the worst for engagement.
  31. 31. 5 TOP TIPS: LinkedIn Source: LinkedIn
  32. 32. 5 TOP TIPS: LinkedIn Win friends so you can influence people. LinkedIn is all about networking - so do it!
  33. 33. 5 TOP TIPS: LinkedIn Join or create groups that are relevant to your products or services.
  34. 34. 5 TOP TIPS: LinkedIn Post engaging updates about 20 times per month on your business page.
  35. 35. 5 TOP TIPS: LinkedIn Know the LinkedIn audience. They tend to be tech-savvy and entrepreneurial.
  36. 36. 5 TOP TIPS: LinkedIn Keep it short and to the point. People have lots of connections on LinkedIn and they stay busy!
  37. 37. And that’s it! Now that you know more about what to post, put together an editorial calendar to help you stay on track.
  38. 38. Want to save time posting on Facebook and Twitter? Get Pagemodo Posts and find, post, and schedule quality content in advance. More at www.pagemodo.com/posts

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