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EVERYONE KNOWS THAT
SOCIAL MEDIA IS AN
IMPORTANT PART OF
ANY MARKETING PLAN.
And the more profiles you have,
the more you stand to gain.
But before you run out and make profiles
on every single platform, remember:
quality over quantity. You should
only have profiles on as many sites
as you can run well. That’s why
this presentation will focus on
four of the most visible.
WHY POST
SOCIAL CONTENT?
There are three main goals
marketers aim to achieve by
posting and sharing content
1
2
3
To gain exposure for a
brand through social
discovery and amplification
To bolster a brand’s
rank in search engines
through backlinks
To engage, delight,
and build loyalty with
fans and followers
5 Top Tips
Facebook
Want to drive engagement? Contests get people talking.
Make your posts visual to get more likes, comments and shares.
Post positively. Positive messages/emotions get more likes.
Post 2-3 times a day. Check our your insights to find the best times.
Get comments by posting questions and fill-in-the-blank updates.
Sources: Pagemodo, Mashable
Pinterest
Pinterest is about the lifestyles of users. Do not self-promote.
Post visual representations of your business, products, and brand.
Share things that would be helpful to your followers.
Go red! Images with red get up to twice as many re-pins.
Post anytime outside of 5pm to 7pm. Avoid dinnertime.
Source: MyCleverAgency
Linkedin
Win friends so you can influence people – network!
Join or create groups that are relevant to your brand.
Post engaging updates about 20 times per month on your page
Know the LinkedIn audience. They tend to be tech-savvy and
entrepreneurial.
Keep it short and to the point.
Source: LinkedIn
Twitter
Include links, images, and videos to drive re-tweets.
Keep it short. 140 characters is a limit - not a goal.
Tweet 3-5 times a day to avoid getting drowned out.
Network with other users through replies and re-tweets.
Monitor trends and participate whenever you can. Just make
sure it makes sense for your brand!
Source: Twitter
WANT TO SAVE TIME POSTING ON FACEBOOK, TWITTER, AND LINKEDIN?
Get Pagemodo Posts and find, post, and schedule quality content anytime.
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