Andrian Lee Web 2.0 For The 3.0 Ngo


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Andrian Lee of AsiaPay presents in the 1st JESCOM Media Convention. This is his presentation. Used with permission from Andrian Lee.

Published in: Economy & Finance, Technology
  • Great point, Adrian. I'd like to have a business partnership discussion with you. We are based in Paris and are preparing the launch of a social network-in-a-box platform ( BeeZbox ).
    Solofo RAFENO (Blog: )
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Andrian Lee Web 2.0 For The 3.0 Ngo

  1. 1. Web 2.0 for the 3.0 NGO <ul><ul><li>Andrian Lee </li></ul></ul><ul><ul><li>AsiaPay Philippines </li></ul></ul>
  2. 2. <ul><li>Who we are </li></ul><ul><li>AsiaPay provides one of the most comprehensive, secure, cost-effective payment solutions and services to banks, merchants and individuals . </li></ul><ul><li>First in Asia </li></ul><ul><li>First leading electronic payment service provider and gateway solutions provider in Asia </li></ul><ul><ul><li>Currently serving 10 leading banks in HK / Asia </li></ul></ul><ul><ul><li>Serving over 2,000 leading merchants in HK / Asia </li></ul></ul><ul><ul><li>Market leader in HongKong, now expanding to the rest of Asia. </li></ul></ul><ul><li>First in the Philippines </li></ul><ul><ul><li>The premier payment and eCommerce solutions provider affiliated with the leading Philippine credit card acquirer: Equitable Banco de Oro </li></ul></ul><ul><ul><li>PesoPay – the first eCommerce payment service to Merchants </li></ul></ul><ul><ul><li>eCharity – the first to enable the non-profit organizations to receive online donations </li></ul></ul><ul><ul><li>First to partner with four largest international credit cards: Visa, MasterCard, American Express, and JCB. </li></ul></ul> 
  3. 3. Financials & Merchant Partner Reference Financials eBusinesses
  4. 5. Philippine Developing Economy Snapshot <ul><ul><li>Population: 90,000,000 </li></ul></ul><ul><ul><li>Per Capita Income (GDP): $1,007 </li></ul></ul><ul><ul><li>Mobile Users: 37,000,000 (40%)‏ </li></ul></ul><ul><ul><li>Prepaid Mobile User: 97% </li></ul></ul><ul><ul><li>ARPU Per User: USD $7 </li></ul></ul><ul><ul><li>Internet Users: 9,000,000 (10%)‏ </li></ul></ul><ul><ul><li>Internet Café Users: 85% </li></ul></ul><ul><ul><li>ARPU Per User: USD $8 </li></ul></ul><ul><ul><li>(IDC, CIA, Philippine industry sources)‏ </li></ul></ul>
  5. 7. Philippine Youth Snapshot <ul><ul><li>Population under 21: 45,000,000 (50%)‏ </li></ul></ul><ul><ul><li>Technology adoption driven by youth </li></ul></ul><ul><ul><li>Urban youth technocentric spend dominance: </li></ul></ul><ul><ul><li>Disposable Income Spent Online: 29% </li></ul></ul><ul><ul><li>Disposable Income Spent Mobile: 27% </li></ul></ul><ul><ul><li>Technocentric Spend: 57% </li></ul></ul><ul><ul><li>(Philippine National Census, McCann Inter-Generational Study)‏ </li></ul></ul>
  6. 9. Philippine Overseas Workers Diaspora <ul><li>Number of workers abroad: 9,000,000 </li></ul><ul><li>900,000+ deployed yearly </li></ul><ul><li>Number of countries where Filipinos are deployed: 190 countries </li></ul><ul><li>$12.8 billion USD remitted back to Philippine economy in 2006 </li></ul><ul><li>Online mobile is the dominant and most affordable communication channel between parents & siblings abroad and family left behind (POEA) </li></ul>
  7. 10. Philippine technoculture trends
  8. 11. Small and incessant content: rise of Web 2.0 content sachets <ul><ul><li>Creation of virtual communities through Web 2.0 apps </li></ul></ul><ul><ul><li>Socialization via content sachets </li></ul></ul><ul><ul><li>(sns, video, chat, microblog)‏ </li></ul></ul><ul><ul><li>Communities building around content aggregators </li></ul></ul><ul><ul><li>Mobile will be the offline community tool </li></ul></ul>
  9. 13. Top Sites of the Philippines (from‏ <ul><li>1. Friendster - leading global social network emphasizing genuine friendships and the discovery of new people through friends. </li></ul><ul><li>2. Yahoo! - Personalized content and search options. Chatrooms, free e-mail, clubs, and pager. </li></ul><ul><li>3. YouTube - a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide! </li></ul><ul><li>4. - </li></ul><ul><li>5. Google - Enables users to search the Web, Usenet, and images. </li></ul><ul><li>6. - </li></ul><ul><li>7. Microsoft Network (MSN) - Dialup access and content provider. </li></ul><ul><li>8. Megaupload - a &quot;leading website of the world&quot; for transferring files easily, with complete security and free of charge. </li></ul><ul><li>9. - IMEEM is an online community where artists, fans & friends can promote their content, share their tastes, and discover blogs, photos, music and video. </li></ul><ul><li>10. Wikipedia – online collaborative encyclopedia. </li></ul><ul><li>11. - Free, automated weblog publishing tool that sends updates to a site via FTP. </li></ul><ul><li>12. Myspace - Social Networking Site. </li></ul><ul><li>13. Photobucket - image hosting and photo sharing. </li></ul><ul><li>14. - </li></ul><ul><li>15. Microsoft Corporation - Main site for product information, support, and news. </li></ul><ul><li>16. - The official site of the National Basketball Association. Includes news, features, multimedia, player profiles, chat transcripts, schedules and statistics. </li></ul><ul><li>17. - </li></ul><ul><li>18. - </li></ul><ul><li>19. Windows Live - Search engine from Microsoft. </li></ul><ul><li>20. - </li></ul>
  10. 14. Statistics
  11. 15. Statistics
  12. 16. Small and incessant credit: credit card sachet <ul><ul><li>Rise of wireless & mobile devices accepting credit card transactions </li></ul></ul><ul><ul><li>Sachet payment plans for customers using credit cards: </li></ul></ul><ul><ul><li>Ubiquitous recurring payment schemes </li></ul></ul><ul><ul><li>Creation of digital content marketplace </li></ul></ul><ul><ul><li>Installment payment in non-traditional categories </li></ul></ul><ul><ul><li>Suddenly, whole premium categories are affordable to mass market </li></ul></ul>
  13. 18. In the Philippines, it takes 6 months or 24 weeks typically for an organization to launch an online project (Based on informal survey of PH marketing professionals and inputs of Equitable eCommerce division)‏
  14. 19. Reasons Why? <ul><li>Lack of knowledge and framework; still think that Amazon and superstore concept are the biz models </li></ul><ul><li>Consequently, they are unsure or uncertain of what execution to adopt since there are extremely few local examples of success </li></ul><ul><li>Unregulated IT industry that tend to lengthen development cost and time to take advantage of unsuspecting companies </li></ul><ul><li>eCommerce and shopping cart knowledge almost unknown; most web design technology still the same as late 1990s </li></ul>
  15. 20. Threat to NGOs <ul><li>Online initiative maybe championed without understanding how implement </li></ul><ul><li>However, it may take a long time to activate their project and delay the start of donation revenue stream. </li></ul><ul><li>NGO gets tired and discouraged, failing to champion project within organization. </li></ul><ul><li>Online initiative fails </li></ul>
  16. 21. Share Knowledge / Empower NGOs <ul><li>Encourage NGOs that online donations can be up in 1 week instead of 24 with speed and decisiveness </li></ul><ul><li>Develop showcase examples of how it can be done </li></ul><ul><li>eBigay is eAsy as ABC strategy </li></ul>
  17. 22. eBigay is eAsy as A BC <ul><li>A . Web 2.0 it! </li></ul><ul><li>Don’t build a website; be seen and heard instantly in web 2.0 communities where your donors are </li></ul><ul><li>Your organization instantly has an online presence and audience </li></ul><ul><li>Nike, Starbucks, Adidas and the most innovative companies are doing it, so why aren’t you? </li></ul>
  18. 23. Why is Starbucks promoting its coffee and coupons in social networking sites?
  19. 24. Why does Nike’s free profile in lead to its shopping page?
  20. 25. Why does Motorola get more visits in Web 2.0 than its official website?
  21. 26. Why does WWF promote their cause in Web 2.0 sites?
  22. 27. Why does Greenpeace ’s free profile in lead to its donation page?
  23. 28. Because the potential donors are already in Web 2.0! <ul><li>Your potential donors are living in Web 2.0 community; just join and don’t reinvent the wheel </li></ul><ul><li>It's FREE: no fees, no hosting, no massive project expense; can be done in hours </li></ul><ul><li>Interact directly with your target donors, supporters, and volunteers </li></ul><ul><li>Use whole range of content-driven communities to match your organization (social networking, media, blog, music)‏ </li></ul><ul><li>Use the most visited websites as your eBigay launch pad (Yahoo, Google, Multiply, Friendster, MySpace, Flickr, BlogSpot, YouTube, and more)‏ </li></ul>
  24. 29. You can also use as your Web 2.0 portal
  25. 30. <ul><li>It is web community that brings together non-government organizations and donors. </li></ul><ul><li>With Reconnect, you now have a venue that offers you the opportunity to share information and news about your organization and activities. </li></ul><ul><li>You now have a means to reconnect with donors whose contribution can mean the difference between seeing your projects coming to fruition or coming to a halt. </li></ul>
  26. 31. Benefits To You <ul><li>Create awareness about your organization and your cause(s) in a medium that reaches both local and overseas Filipinos. </li></ul><ul><li>Enhances your legitimacy because you open your organization to a larger donor base. </li></ul>
  27. 33. For a minimum fee, you can enjoy the advantage of being heard and getting access to donor support. Subscription packages are as follows:
  28. 34. eBigay is eAsy as A B C <ul><li>B . Shopify your existing website </li></ul><ul><li>Using your existing website for the donation and checkout pages </li></ul><ul><li>Use PesoPay Paycart to transform any webpage into a shopping / donation page </li></ul><ul><li>Place hyperlink in your Web 2.0 front pages to go to your online donations enabled website </li></ul>
  29. 35. Friends of the Earth donation page
  30. 36. eBigay is eAsy as AB C <ul><li>C . PesoPay Manages and Secures your eBigay Totally </li></ul><ul><li>You manage your online donations via PesoPay </li></ul><ul><li>You control security and fraud directly with PesoPay </li></ul><ul><li>You can focus on expanding marketing </li></ul>
  31. 37. eBigay is eAsy as ABC A . Web 2.0 it! / Reconnect it! Now, I know your organization B . PayCart it! Now, I can shop / donate online C . PesoPay it! Now, I can donate securely online
  32. 38. eBigay before PesoPay: 24 weeks for your Organization A. Fix Product Website: 3 months 1 month planning 1 month web development 1 month revision & approvals B. Fix Shopping Cart: 1 month 2 weeks to evaluate 2 weeks to integrate to your website C. Fix eCommerce: 2 month 1 month to develop transaction reporting tools 1 month to develop admin and security tools eBigay is eAsy as ABC: 1 week for your Organization! A. Create Your Product Web 2.0 Profile: 1 to 3 days 1 day or less to plan 1 day or less to prepare images & text 1 day or less to upload & launch B. Turn On Your PayCart: 1 day 1 day upload shopping page and create link C. Activate Your PesoPay: 1 day 1 day to test and be ready to receive online transactions!
  33. 39. eBigay before PesoPay A. Expensive investment. Philippine merchants had to develop an eCommerce payment and security facilities from scratch. B. Large hold deposit. The acquiring bank required at least Php 500,000 deposit to safeguard business risk of signing up a new online merchant. C. 4.5 % MDR. 4.5 % Merchant Discount Rate (MDR) has been the prevalent rate of the Bank for eCommerce. eBigay now with PesoPay A. No investment. Philippine merchants can enjoy PesoPay eCommerce account with full control of transaction management and security. B. No hold deposit. Total deposit is now waived because PesoPay system is present, charging is pay as you go. C. Same MDR plus small fee. Still 4.5% MDR plus PesoPay service fee.
  34. 40. eBigay is eAsy! Web 2.0 for the 3.0 NGO <ul><ul><li>Andrian Lee </li></ul></ul><ul><ul><li>AsiaPay Philippines </li></ul></ul>