Social <br />Media<br />Metrics<br />Brand Threat Monitoring <br />Paden Noble’sSocial MediaGuardian Suite<br />Web and Wi...
           Tokyo Five Jeans	<br />Why this men’s fashion line needed Paden Noble<br />Men’s fashion line by Charles Jebara...
Client’s Social Media & Brand Threat Challenges<br />Paden Noble’s Approach<br />Paden Noble’s Challenges<br />Paden Noble...
Social Media and Brand Threat Challenges<br />Lack of relevant print media for male fashion led to interest in social medi...
Paden Noble’s Approach<br />Goals<br />Actions<br />Raise awareness<br />Eliminate brand threats<br />Capitalize on positi...
Our actions utilized the channels below and more…<br />A collaborative effort between Paden Noble Consulting and Sumbaa.co...
Brand Promotion Challenges<br />Encourage consumers to promote the products on social media websites.<br />Post and tag pr...
Social Media Challenges<br />Engage with audience via social media<br />Extend brand’s culture to social media sites and g...
Social Media and Brand Threat<br />The Results<br />Increased awareness of consumer sentiment<br />Audience engagement thr...
Suggested Actions<br />Strategies to improve online presence<br />Increase inbound traffic<br />Take cue from online disco...
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Tokyo 5 Jeans Abbreviated Social Media Case Study. Partnership of Paden Noble Consulting and Sumbaa.com

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Abbreviated details of Paden Noble's social media measurement and optimization activities for men's fashion line, Tokyo 5 Jeans. Includes social media optimization, brand monitoring and brand threat analysis, online product promotion, etc.

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Tokyo 5 Jeans Abbreviated Social Media Case Study. Partnership of Paden Noble Consulting and Sumbaa.com

  1. 1. Social <br />Media<br />Metrics<br />Brand Threat Monitoring <br />Paden Noble’sSocial MediaGuardian Suite<br />Web and Widget<br />Design & Development<br />Consulting & Optimization<br />Case Study for Tokyo Five Jeans<br />Powered by:<br />A collaborative effort between Paden Noble Consulting and Sumbaa.com<br />Reach us at 973-486-0207<br />Stephanie@PadenNoble.com<br />www.PadenNoble.com<br />
  2. 2. Tokyo Five Jeans <br />Why this men’s fashion line needed Paden Noble<br />Men’s fashion line by Charles Jebara, sold online at www.Tokyo5Jeans.com. “We plan to focus on the men’s line because quite frankly, I believe that there is not enough men’s denim in the market.” said Jebara.<br />Sponsors Mixed Martial Artist (MMA) fighters in the Ultimate Fighting Championship (UFC) family<br />Fewer advertising outlets for hip men’s fashion due to decrease in print publications targeting males 18-35<br />Fragmented social media efforts with little no analytics, measurement, or monitoring<br />A collaborative effort between Paden Noble Consulting and Sumbaa.com<br />Stephanie@PadenNoble.com - www.PadenNoble.com partners of Sumbaa.com. Reach us at 973-486-0207<br />
  3. 3. Client’s Social Media & Brand Threat Challenges<br />Paden Noble’s Approach<br />Paden Noble’s Challenges<br />Paden Noble’s Results and Client Benefit<br />Paden Noble’sSocial MediaGuardian Suite<br />Powered by:<br />Stephanie@PadenNoble.com - www.PadenNoble.com partners of Sumbaa.com. Reach us at 973-486-0207<br />
  4. 4. Social Media and Brand Threat Challenges<br />Lack of relevant print media for male fashion led to interest in social media marketing<br />Where is the target demographic online?<br />What is the best method to reach the audience?<br />How can effectiveness of marketing be tracked?<br />Threats to brand recognition. Unrelated entities in different industries have same name.<br />Due to lack of online monitoring, bloggers’ comments about the brand have gone unanswered<br />Not capitalizing on positive sentiments found online<br />Social Media<br />Brand Threat<br />A collaborative effort between Paden Noble Consulting and Sumbaa.com<br />Stephanie@PadenNoble.com - www.PadenNoble.com partners of Sumbaa.com. Reach us at 973-486-0207<br />
  5. 5. Paden Noble’s Approach<br />Goals<br />Actions<br />Raise awareness<br />Eliminate brand threats<br />Capitalize on positive sentiment<br />Drive relevant traffic to client site<br />Increase sales<br />Reach key influencers<br />Locate, respond to – sentiment<br />Increase viral marketing & Create social media following<br />Initiate link building, referral and organic traffic programs<br />Encourage product reviews on different sites.<br />A collaborative effort between Paden Noble Consulting and Sumbaa.com<br />Stephanie@PadenNoble.com - www.PadenNoble.com partners of Sumbaa.com. Reach us at 973-486-0207<br />
  6. 6. Our actions utilized the channels below and more…<br />A collaborative effort between Paden Noble Consulting and Sumbaa.com<br />Stephanie@PadenNoble.com - www.PadenNoble.com partners of Sumbaa.com. Reach us at 973-486-0207<br />
  7. 7. Brand Promotion Challenges<br />Encourage consumers to promote the products on social media websites.<br />Post and tag product photos on image sharing websites.<br />Create Wikipedia entry for the apparel line and illustrate connections to other brand<br />Submit brand’s blog to relevant search engines<br />Encourage. Claim ownership. Get found.<br />A collaborative effort between Paden Noble Consulting and Sumbaa.com<br />Stephanie@PadenNoble.com - www.PadenNoble.com partners of Sumbaa.com. Reach us at 973-486-0207<br />
  8. 8. Social Media Challenges<br />Engage with audience via social media<br />Extend brand’s culture to social media sites and grow a loyal online following<br />Post videos of brand’s sponsored fighters, celebrities, employees and consumers for viral spread<br />Tweet and micro-blog on relevant topics to specific demographics – consumers, industry insiders, fashion bloggers<br />Engage. Extend. Go viral. Have conversations.<br />A collaborative effort between Paden Noble Consulting and Sumbaa.com<br />Stephanie@PadenNoble.com - www.PadenNoble.com partners of Sumbaa.com. Reach us at 973-486-0207<br />
  9. 9. Social Media and Brand Threat<br />The Results<br />Increased awareness of consumer sentiment<br />Audience engagement through social media channels<br />Quick and informed response to online brand threats<br />Amplified online presence<br />Higher marketing ROI<br />Greater consumer loyalty<br />More web traffic and sales<br />A collaborative effort between Paden Noble Consulting and Sumbaa.com<br />Stephanie@PadenNoble.com - www.PadenNoble.com partners of Sumbaa.com. Reach us at 973-486-0207<br />
  10. 10. Suggested Actions<br />Strategies to improve online presence<br />Increase inbound traffic<br />Take cue from online discount shops<br />

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