Dr. V. N. Bedekar Institute of Management
              Studies, Thane
              (Dr. VNBRIMS)




               Pres...
THE NIKE TEAM
ADITI SABARIA
                   OUR GAME. OUR TIME.
JANKI RAVAL
JAY LODAYA
KAVITA SINGH
LAJJA RESHAMWALA
ME...
COMPANY OVERVIEW
History
• Its name is derived from a winged
  Greek goddess

• “Swoosh” logo designed by Caroline
  Davidson

• Is now one...
History contd…..
• With an agreement in 1964, they
  began importing Japanese brand
  Onitsuka Tiger running shoes

• Nike...
------- Time Line -------


                        1960’s
1950’s




                        1980’s
1970’s




1990’s    ...
Vision




Nike’s vision is for every team to be high
    performing, diverse and inclusive
Mission

• Nike’s mission is to bring inspiration and innovation to
  every athlete in the world

• Customer service missi...
Brand
Portfolio
What Nike does
• Footwear
     Studs for Striker
     Mid fielders
     Defenders
• Apparel
     Headwear
     Tops/Polo
 ...
Contd…..
• Equipment
     Ball
     Bags
     Watches

• National Team Gear
      Jersey for Brazil, England, India, etc.
...
Production

•   Nike has relocated production of its footwear and clothing to
    51 countries
•   Its third party product...
Diversity
  Nike’s diversity and Inclusion team focuses on three
  areas:

• Developing Innovative Tools, Models and Desig...
INVESTORS
Corporate Governance Responsibilities
• CR management at the board level

• CR management at the executive level

• Leader...
• Minimizing our impact on the
                              environment

                            • Providing a safe a...
Tax
                               Policies
• In India Corporates are taxed at 30 % of income as
  per income tax act
• Co...
Tax Structure
    • Federal Tax
    • State Tax

Taxable Income over ($)   Not over ($)             Tax Rate ($)
$        ...
Duty structure
• Chapter heading 64 for shoes

   Chapter heading 65 for sports goods

• Import Group no. 3

• Basic Duty:...
Pricing Policies


• Material cost account for 60 to 70% of the cost of
  shoe
• Wages, overheads, depreciation & factory ...
Financial Statement
                     In Millions except per share data

                  30th Nov2008         30th No...
NIKE RESPONSIBILITIES
Work Culture




“ We are a company that includes the
  brightest, most committed, most sought after
  people in the indus...
Code of Conduct

•   Forced labour
•   Child labour
•   Compensation
•   Employee benefits
•   Hours of work/overtime
•   ...
Why
 work
  at
Nike??
Job Functions at Nike

• To create and build Nike
  products

• To bring Nike products to
  the market place

• To build o...
Environmental policies

           • Nike Environmentally
             Preferred Materials (EPMs)

           • Material A...
Community Investment

• Youth Games

• Aids campaign

• Promotes World Refugee Day

• Supports empowerment for women
Reuse A Shoe & Nike Grind




      Worn Out. Play On.
Foundation




• Established in 2004
• Investing in the girl effect : the most powerful force
  for change
• Improving the...
PROMOTION
Distribution

• Licenses

• Direct retails showrooms

• Independent distributors throughout the country

• Through interne...
Marketing



“IS IT THE SHOES??”
Advertising
                                 • Designed to make a
                                   connection to the
   ...
Contd….



          • Employed many athletes
            as its spokesperson
          • Among the athletes are
         ...
Competitors
INNOVATIONS
STUDIO




•The ultimate expression of Customisation
Future Investment & Ventures




 Nike To Invest USD99 Million To Build
    Distribution Center In Jiangsu
Awards & Recognition
Global 100 most sustainable corporations 2009
           (Davos, Switzerland)



                                         ...
Webliography

•   www.nikebiz.com
•   www.nikefoundation.org
•   www.nike.com
•   www.imagesgoogle.com
•   www.google.com
THANK YOU
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Nike1

  1. 1. Dr. V. N. Bedekar Institute of Management Studies, Thane (Dr. VNBRIMS) Presents The Nike Team
  2. 2. THE NIKE TEAM ADITI SABARIA OUR GAME. OUR TIME. JANKI RAVAL JAY LODAYA KAVITA SINGH LAJJA RESHAMWALA MEGHNA RAJPURA
  3. 3. COMPANY OVERVIEW
  4. 4. History • Its name is derived from a winged Greek goddess • “Swoosh” logo designed by Caroline Davidson • Is now one of the world’s top shoemaker that captures more than 20% of US athletic market • Original name of Nike given by Phil was “Blue Ribbon Sports”
  5. 5. History contd….. • With an agreement in 1964, they began importing Japanese brand Onitsuka Tiger running shoes • Nike has gone through many changes • Started small and now has covered the U.S. and International market • “Greeks say when we go to battle and win, we say it is NIKE!”
  6. 6. ------- Time Line ------- 1960’s 1950’s 1980’s 1970’s 1990’s 2000’s
  7. 7. Vision Nike’s vision is for every team to be high performing, diverse and inclusive
  8. 8. Mission • Nike’s mission is to bring inspiration and innovation to every athlete in the world • Customer service mission: To represent the highest service standard within and beyond our industry, building loyal consumer relationships around the world
  9. 9. Brand Portfolio
  10. 10. What Nike does • Footwear Studs for Striker Mid fielders Defenders • Apparel Headwear Tops/Polo Jersey Jackets Shorts Socks
  11. 11. Contd….. • Equipment Ball Bags Watches • National Team Gear Jersey for Brazil, England, India, etc. • Club Gear Club Jerseys like Man U, Real Madrid, etc
  12. 12. Production • Nike has relocated production of its footwear and clothing to 51 countries • Its third party production units employ more than 500,000 people • From its headquarters in Beaverton, Oregon, Nike manages a worldwide virtual company combining internal R&D functions with a low cost manufacturing strategy • Sneakers are assembled in South Korea and Indonesia from dozens of components supplied by firms in Japan, South Korea, Taiwan, Indonesia and the United States • Nike outsources distribution to firms that specialise in logistics services
  13. 13. Diversity Nike’s diversity and Inclusion team focuses on three areas: • Developing Innovative Tools, Models and Designs • Engaging Employees • Providing Business Consultation
  14. 14. INVESTORS
  15. 15. Corporate Governance Responsibilities • CR management at the board level • CR management at the executive level • Leadership responsibilities • Integration of CR at the operational level
  16. 16. • Minimizing our impact on the environment • Providing a safe and healthy work place Code • Promoting the health and of well-being of all employees Ethics Management practices that respect the rights of all employees, including the right to free association and collective bargaining
  17. 17. Tax Policies • In India Corporates are taxed at 30 % of income as per income tax act • Corporates are subject to 10% surcharge if the income exceeds 1crore
  18. 18. Tax Structure • Federal Tax • State Tax Taxable Income over ($) Not over ($) Tax Rate ($) $ 0 $ 50,000 15% $ 50,000 $ 75,000 25% $ 75,000 $ 100,000 34% $ 100,000 $ 335,000 39% $ 335,000 $ 10,000,000 34% $ 10,000,000 $ 15,000,000 35% $ 15,000,000 $ 18,333,333 38% $ 18,333,333 ---------------------- 35%
  19. 19. Duty structure • Chapter heading 64 for shoes Chapter heading 65 for sports goods • Import Group no. 3 • Basic Duty:10% • CVD:8% (if above Rs 250@ 4%) (if below Rs 250@ nil) • Education cess: 2% & 1% for Higher & higher secondary education cess on basic duty • Education cess: 2% & 1% for Higher & higher secondary education cess on CVD • Additional duty of 4% on total duty amount
  20. 20. Pricing Policies • Material cost account for 60 to 70% of the cost of shoe • Wages, overheads, depreciation & factory profits accounts for the rest • While shipping the shoes Nike pays for shipping, insurance, duty and sometimes inland freight
  21. 21. Financial Statement In Millions except per share data 30th Nov2008 30th Nov 2007 % Change Statement Revenues $10,022.3 $8,994.6 11. Cost of Sales $5,410.2 $4,986.5 8. Gross Margin $4,612.1 $4,008.1 15 Expenses $3,429.1 $2,906.2 85 Income before TAX $1,234.8 $1,185.9 4 Income Tax $333.3 $256.8 30 Net Income $901.5 $929.1 -3 Diluted EPS $1.83 $1.83 0 Basic EPS $1.86 $1.86 0 Dividend Declared $0.48 $0.41
  22. 22. NIKE RESPONSIBILITIES
  23. 23. Work Culture “ We are a company that includes the brightest, most committed, most sought after people in the industry.” - Phil Knight
  24. 24. Code of Conduct • Forced labour • Child labour • Compensation • Employee benefits • Hours of work/overtime • Environment, safety and health • Documentation and inspection
  25. 25. Why work at Nike??
  26. 26. Job Functions at Nike • To create and build Nike products • To bring Nike products to the market place • To build operational efficiency around bringing product to the market
  27. 27. Environmental policies • Nike Environmentally Preferred Materials (EPMs) • Material Analysis Tool (MAT) • Sustainable materials • Restricted substances list
  28. 28. Community Investment • Youth Games • Aids campaign • Promotes World Refugee Day • Supports empowerment for women
  29. 29. Reuse A Shoe & Nike Grind Worn Out. Play On.
  30. 30. Foundation • Established in 2004 • Investing in the girl effect : the most powerful force for change • Improving the lives of adolescent girls
  31. 31. PROMOTION
  32. 32. Distribution • Licenses • Direct retails showrooms • Independent distributors throughout the country • Through internet website(www. nikestore.com)
  33. 33. Marketing “IS IT THE SHOES??”
  34. 34. Advertising • Designed to make a connection to the consumer • Featuring only the swoosh logo • Seek to portray the core values of sport • Collaboration ads with another strong branded product, such as Apple iPod
  35. 35. Contd…. • Employed many athletes as its spokesperson • Among the athletes are Michael Jordan, LeBron James, Serena Williams, and Tiger Woods,Roger Federer, Rafael Nadal
  36. 36. Competitors
  37. 37. INNOVATIONS
  38. 38. STUDIO •The ultimate expression of Customisation
  39. 39. Future Investment & Ventures Nike To Invest USD99 Million To Build Distribution Center In Jiangsu
  40. 40. Awards & Recognition
  41. 41. Global 100 most sustainable corporations 2009 (Davos, Switzerland) 100 Best Corporate Citizens 2009 (New York city, USA) World’s most Ethical Companies 2008 (New York city, USA) Ceres for design and innovation 2008 (Boston, USA)
  42. 42. Webliography • www.nikebiz.com • www.nikefoundation.org • www.nike.com • www.imagesgoogle.com • www.google.com
  43. 43. THANK YOU

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