THE SOCIAL WEB
REAL LIFE SOCIAL NETWORK
I’m going to talk about 6 things today. I’m going to start by talking about how the web is fundamentally changing.
The real life social network. How people are connected to each other offline, and what that means for their behaviour online.
Relationships. We all have very different relationships with the people in our life and designing for them is very different.
Influence. How people influence each other, and how that is driven by the structure of our social network.
Identity. Why identity is a cornerstone of the social web.
And last not absolutely not least - Privacy. Why it’s critical to give people control over their data.