Almost a dozen almost-truisms about Data that almost everyone should consider carefully as they embark on a journey into Data Science. There are a number of preconceptions about working with data at scale where the realities beg to differ. This talk estimates that number to be at least eleven, through probably much larger. At least that number has a great line from a movie. Let's consider some of the less-intuitive directions in which this field is heading, along with likely consequences and corollaries -- especially for those who are just now beginning to study about the technologies, the processes, and the people involved.