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How to create a fab e book on low budget


Published on

Google Hangout On Air Wednesday 2/7/2014
Why you need an E-Book for your Business?
What to write about?
Components of an E-Book?
Graphics - Outsource and DIY
How to do it... Practical "Show and Tell"

Published in: Marketing, Technology, Design
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How to create a fab e book on low budget

  1. 1. “HOW TO CREATE A FAB E-BOOK ON A LOW BUDGET” Tips and tools for creating an E-book on a low budget
  2. 2. Why you need an E-Book  Primarily: As a Free giveaway in exchange for a name and email address which is linked to your Auto responder email service to increase your email subscriptions to remarket later.  Brochure to promote your website products / your services (Free or Paid). Save on printing costs. Like a digital brochure to read online.  Example of Online Brochure: /docs/brochure_poshchair_2014 _21e67beb6cff90  Monetize Your E-Book (Paid Version like Kindle / Amazon / PDF format)
  3. 3. What to write about????  Quality VS Quantity  Need to KNOW your Target Audience:  Who is your Target Audience  Are current or prospective customers going to find it interesting?  Is it going to add value? Start: Title Start: Content
  4. 4. Components of an E-Book  Goal: What is the goal of the eBook “Build a database of potential customers”  Audience: Who is the Target Audience “Small Business owners UK, Hospitality, Marine and Manufacturing Industries.”
  5. 5. Components of an E-Book  Structure: “Consistency is Key”  Table of Contents  Chapters or Sections  Intro  Sharing Buttons  Conclusion  Follow-up Section – Explanation of each section or chapter of what the reader has learned.  Disclaimer
  6. 6. Components of an E-Book  Descriptive Title:  Images:  Logo Images  Product Images  Branded Image  Add images to the beginning of the sections or chapters – Visual elements
  7. 7. Components of an E-Book  Links:  Website  Social Media Sites  Contact Form  Services Page  Relevant Blog Posts to further explain your views  Cite relevant sites i.e Wikipedia or
  8. 8. Graphics – “Be as specific as possible” Outsource it:   If you are going to create a Kindle book >> 6  Steve GFX – Email Contact:  Odesk Freelancers – E-book Cover – Prices vary depending on the country selection.  
  9. 9. Graphics – “Be Creative but keep it simple” DIY: Free Resources  Canva –  Sneak Peek of My Canva Kindle Example  You’ll see an example on the next slide  PicMonkey  Google Images – Labelled for reuse and modification
  10. 10. Graphics Example of a Kindle Cover made with
  11. 11. Creating in PowerPoint Important: Always start with your slide size set to the aspect ratio you intend to use. If you change the slide size after you’ve created some slides, your pictures and other graphics will be resized. This could potentially distort their appearance. To create an e-book with PowerPoint, do following:  Start with a previous created template where you’ve customized the Header and Footer with your Business Logo and Links to a contact form and mention of your email address.
  12. 12. Creating in PowerPoint  Create New > Blank Presentation > Create
  13. 13. Creating in PowerPoint  Create New > Blank Presentation > Create  Add your own content.  Or, go to the Design tab and open the Page Setup Dialog. Click the Slide Size dropdown and pick A4 Paper (210x297mm) (Note: Need to change slide orientation to Portrait )
  14. 14. Creating in PowerPoint  The potential of PowerPoint is great for visual content because:  Add Tables  Pictures/ Images  ClipArt  Screenshots  Shapes  Charts Hyperlinks Videos SmartArtWordArt Layouts
  15. 15. Images: Remove Background
  16. 16. Images (Show and Tell) B E F O R E A F T E R
  17. 17. Images (Show and Tell) ShowandTell Example of a bullet Point Another Example
  18. 18. Creating in PowerPoint  When all is completed and checked for proof writing:  I would keep a copy in PPT so later adjustments or changes that need to be added.  Need to Save presentation as a PDF document  Then you can compress it with
  19. 19. Save as a PDF
  20. 20. Happy Compressing!!
  21. 21.
  22. 22. How to do it…  Create PPT Template  Header  Footer  Disclaimer  Insert Graphic  Create Content  Sharing Social Media Buttons  Call to Action (CTA) CLICK ME!!
  23. 23. Call to Action…
  24. 24. Tips  Use your Imagination and your creativity  Research your content having your target audience in mind.  Use PowerPoint for extra visual elements and read proof your content.  Outsource your graphics if necessary. Be an “Outepreneur”.  Or create graphics with  Use if required
  25. 25. Ask Sofia!!