The Evolution of Medical Tourism

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http://www.placidway.com/ - The medical tourism industry is undergoing a major transformation, and a rapidly evolving industry has elicited fierce competition in a global consumer- centric healthcare era. Changing consumer behavior toward borderless healthcare has fueled the need to a new way of thinking, and provides a path to evolve from a current state of fragmented industry to a structured corporate environment.

Explores relationship between medical providers abroad and medical travelers from an organizational infrastructure developmental standpoint. PlacidWay … Your Connection to Medical Tourism. Contact us for more information, call +1.303.500.3821.

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The Evolution of Medical Tourism

  1. 1. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC GlobalGlobal Medical TourismMedical Tourism Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate WorldFrom Cottage Industry to Corporate World Pramod Goel President, PlacidWay +1.303.317.3607 pgoel@placidway.com
  2. 2. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC The medical tourism industry is undergoing a major transformation, and a rapidly evolving industry has elicited fierce competition in a global consumer- centric healthcare era. Changing consumer behavior toward borderless healthcare has fueled the need to a new way of thinking, and provides a path to evolve from a current state of fragmented industry to a structured corporate environment. Explores relationship between medical providers abroad and medical travelers from an organizational infrastructure developmental standpoint. The book defines aspects of globalized healthcare and methods to gain a competitive advantage. Evolution of Medical Tourism OverviewEvolution of Medical Tourism Overview
  3. 3. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC The book focuses on concepts such as: • Supply and demand in the medical tourism industry • Development of marketing channels • Improved patient nurturing, negotiations and acquisitions. • Customer satisfaction •Best business practices • Sustainable medical tourism infrastructure Evolution of Medical Tourism FocusEvolution of Medical Tourism Focus
  4. 4. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC Discusses globalization of the healthcare industry, potential scope of medical tourism, what are the key influencers and opportunities for medical tourism industry globally, and medical tourism challenges and the future of global healthcare industry. Key topics include: •Global Industry Examples •Globalization of Healthcare Industry •The Scope of Medical Tourism Today •Globalization Influencers •Is Medical Tourism a Huge Opportunity? •Medical Tourism Industry Challenges •What is the Future of Global Healthcare Industry? Chapter 1: Globalization of Healthcare IndustryChapter 1: Globalization of Healthcare Industry
  5. 5. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC Defines the gap or chasm present in today's medical tourism industry, and the difference between early adopter and mainstream medical tourists and markets. Defines medical tourism leadership requirements, the importance of operational excellence and customer intimacy and offers customer value proposition exercises. Key topics include: •Understanding the Medical Tourism Chasm •Early Medical Tourism Adopter Market •Main Stream Medical Tourism Market •Medical Tourism Leadership •Customer Intimacy •Operational Excellence •Medical Tourism Customer Value Proposition Exercise Chapter 2: Future of Global Healthcare IndustryChapter 2: Future of Global Healthcare Industry
  6. 6. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC Deals with supply and demand in the medical tourism market, and how providers can achieve equilibrium in the marketplace. Covers healthcare customer behaviors, major marketing channels, and basics regarding medical tourism marketing and education based on key performance indicators. Key topics include: •Dealing with Supply and Demand in Medical Tourism •Finding Your Equilibrium •Healthcare Customer Behavior: New Healthcare Consumers •Major Marketing Channels •Findability – Medical Tourism Marketing and Education Chapter 3: Findability – Marketing and EducationChapter 3: Findability – Marketing and Education
  7. 7. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC Explores the importance of patient nurturing and selling along with patient coordination processes to position effectively in the marketplace. Explains customer needs, value, and negotiations in medical tourism. Concludes with seven key rules in the patient qualification criteria process. Key topics include: •Patient Nurturing and Selling •Positioning Yourself Effectively •Sellability… Means Understanding Your Customer Needs •Understanding Your Selling Value in Price Sensitive Medical Tourism Market •Negotiations and Medical Tourism •The Seven Key Rules: Patient Qualification Criteria •Sellability – It’s All About the Customer! Chapter 4: Sellability: Nurturing and ConvincingChapter 4: Sellability: Nurturing and Convincing
  8. 8. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC Explains how to achieve total customer satisfaction dealing with patient expectations, reviews and testimonials. Explores vital importance of profitability as a correlation with customer satisfaction in the medical tourism industry. Key topics include: •TOTAL Customer Satisfaction •Dealing with Expectations •Patient Reviews and Testimonials •Medical Tourism Profitability & Customer Satisfaction Chapter 5: ProfitabilityChapter 5: Profitability
  9. 9. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC Defines the importance of blending people, processes, and systems in the infrastructure of the medical tourism market. Operational alignment and the importance of a solid business foundation for sustainability are also discussed. Key topics include: •People, Process, and Systems •People •Process •Systems •Medical Tourism Infrastructure •Medical Tourism Operational Alignment •Conclusion – Solid Business Foundation is Key to Sustainability Chapter 6: Medical Tourism Infrastructure RequirementsChapter 6: Medical Tourism Infrastructure Requirements
  10. 10. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC Discusses the difference between an entrepreneur and an intrapreneur within the medical tourism industry. Also discussed is strategic business planning and characteristics of medical tourism entrepreneurial success. Key topics include: •Let's Talk About Intrapreneurship •Strategic Business Planning for Medical Tourism •Characteristics of Medical Tourism Entrepreneurial Success •Conclusion Chapter 7: Entrepreneurs versus Intrapreneurs in Medical TourismChapter 7: Entrepreneurs versus Intrapreneurs in Medical Tourism
  11. 11. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC PlacidWay …PlacidWay … Your Connection to Medical TourismYour Connection to Medical Tourism
  12. 12. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC PlacidWayPlacidWay – Worldwide Medical Tourism Connection– Worldwide Medical Tourism Connection
  13. 13. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC PlacidWay AdvantagePlacidWay Advantage
  14. 14. Evolution of Medical TourismEvolution of Medical Tourism From Cottage Industry to Corporate World© 2013 PlacidWay, LLC Pramod GoelPramod Goel President & FounderPresident & Founder PlacidWayPlacidWay +1.303.317.3607+1.303.317.3607 pgoel@placidway.compgoel@placidway.com PlacidWay.comPlacidWay.com

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