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Henkel Innovation Challenge - HOKUM COlombia

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My presentation for the Henkel Innovation Challenge , HIC 6, for the Latin America Finals.

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Henkel Innovation Challenge - HOKUM COlombia

  1. 1. TEAM HOKUM• Francisco J. Córdoba. • Sebastián Ruiz J.
  2. 2. This is 2050!Clic here to watch the video
  3. 3. Future : Wellness
  4. 4. Future : Be Healthier
  5. 5. Future : Education everywhere
  6. 6. The Third Industrial Revolution: The Economist Apr 21st 2012
  7. 7. Evolution of 3d printing Possible partners : Makerbot, 3D Systems , Stratasys , FormLabs, Afinia
  8. 8. Print it now
  9. 9. Make Your own design
  10. 10. Employment, will change
  11. 11. Remember…
  12. 12. The biggest problem
  13. 13. The biggest problemEvery EU citizen on averagethrows away 444 kg ofhousehold waste per year. An estimated 50 million tons of E-waste are produced eachAccording to the year.European EnvironmentAgency Every year some 45,000 tons of plastic waste are dumped into the worlds oceans
  14. 14. Offers The solution
  15. 15. • reduce electronic waste of devices and items? • change and/or customize your device more often ?• What if? • save money in the process? • ave the planet?
  16. 16. Our new brand
  17. 17. The solution Nanoscale terahertz antenna +Ludwig-Maximilians-Universität (LMU)
  18. 18. The Solution
  19. 19. The Story
  20. 20. Live an Unique Experience with
  21. 21. Market
  22. 22. Target
  23. 23. PRICE$100 $50 $25
  24. 24. Distributions Channels
  25. 25. Distributions Channels
  26. 26. Communication Plan
  27. 27. Communication Plan
  28. 28. Communication Plan
  29. 29. Do It Yourself : CAMPAIGN
  30. 30. THANK YOU Q&A
  31. 31. If questions are asked
  32. 32. Q&AThe Process
  33. 33. Q&A Employment For 1 job in Joseph Schumpeter textile1.5 million 36 jobs jobs WereDestroyed created elsewhere 1973

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