I’m a design craftsman with a marketing background working at an Agile shop. I’ve observed that, in agile software development, the full benefits of branding are often not considered and sometimes even ignored. From my experience as a designer in an agile world, I can assure you brands can and do actually impact product development.
During the talk, I share three real-world product stories that illustrate how agile development works with brand. You’ll see how I applied brands through iterating, listening to customers, working with business people, attention to good design, reflection, simplicity and embracing changing requirements.
A company’s brand — and how that brand is applied — is the differentiating factor in products. As developers, designers, and product managers, let’s work together to make the most of it in our applications.