Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Introduction deven3 c uc entrepreneurs comme toi

643 views

Published on

Seminar "Entrepreneurs comme toi" @deven3c celebrated in October 2014 inside Project TEMPUS DEVEN3C.
There were two seminars:
1.- Marrakech: Université Cadi Ayyad
2.- Agadir: UNIVERSITE IBN ZOHR
Speakers:
- Concepción López ( Universidad de Cantabria)
- Pablo de Castro ( CONCEPTUAL KLT S.L:

Published in: Education
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Introduction deven3 c uc entrepreneurs comme toi

  1. 1. «Entrepreneurs comme toi» www: http://devenecproject.uae.ac.maTweeter:@deven3c Email: deven3c@uca.es DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  2. 2. Expérience:  Doyenne Faculté. Sc. EE et d’Affaires, UC(1996-2004)  Vice-président aux Affaires Académiques (2006-12) et Vice-présidente a l’Internationalisation (2012-13), UC  Membre: BolognaExpert Team, Espagne  Publications internationales: Organisation & Environment, TourismManagement, Cornell HospitalityQuarterly, Journal of Small Business Management, RevistaEspañolade DocumentaciónCientífica, …  Professeur invité: Université d'Edimbourg (GB), ITESM-TEC Monterrey (Mexique) Dra. Mª. Concepción LópezFernández (U. de Cantabria)  Prof. Management Stratégique  Directrice du group de Recherche “Stratégie, Entrepreneuriat et Entreprise Familiale”  Directrice Chaire Banque Santander des Entreprises Familiales, UC  Présidente Group d’Entrepreneuriat de l’Association Espagnole Gestion (ACEDE)  Présidente Commission pour la qualité des Masters, Fac. Sc. EE et d’Affaires, UC
  3. 3. D. Pablo Maria de Castro García (CONCEPTUAL KLT S.L.)  CEO Founder -CONCEPTUAL Knowledge Logistics and Technology  Assistant Lecturer and Researcher - University of Cantabria  Technology Consultant - World Trade Center Madrid  Member of Technical Committee - UNIMOOC AEMPRENDE  Director of Smart University 2.0 Annual Conference at International University Menéndez and Pelayo  Lecturer at: Businnesand IT Master of Universityof Cantabria MBA Universityof Cantabria Transport, Commerce and LogisticMaster of Universityof Cantabria Innovation Master of Universityof Cantabria Expérience:  Coordinator of Knowledge Social Network UIMP -UniversidadInternacional MenéndezPelayo  MSI Business Manager -MondragonCorporacionCooperativa  Social Council Member–SODERCAN  Founderand Advisor-PCTCAN Parque Científicoy Tecnológicode Cantabria  FounderPatron-Fundacion CTL Cantabria  Director General de Desarrollo Tecnológico e Innovación -Gobierno de Cantabria  Director at ENYCA Ingeniería y Comunicaciones S.A. ( Grupo MCC) DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  4. 4. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  5. 5. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  6. 6. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  7. 7. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  8. 8. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  9. 9. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  10. 10. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  11. 11. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  12. 12. 12 EUROPE ESPAGNE CANTABRIE SANTANDER https://www.youtube.com/watch?v=SXNKyjnfaM0
  13. 13. https://www.youtube.com/watch?v=SXNKyjnfaM0 DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  14. 14. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  15. 15. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  16. 16. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  17. 17. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  18. 18. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  19. 19. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  20. 20. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  21. 21. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  22. 22. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  23. 23. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  24. 24. DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES
  25. 25. 1. Identifierdesopportunitésgénératricesdevaleuréconomique pourlasocieté pourlespersonnes …. au-delà de la valeur économique
  26. 26. 1. Identifierdesopportunitésgénératricesdevaleur(económique/social/personnel) 2. Évalueretexploiterlesopportunitésaveclesressourcesdontvousdisposezouvouspouvezobtenir Créativité,Autonomie, Prendredesrisques Résilience, ResponsabilitéetIntuition, Rechercheactivedesressources Résolutiondesproblèmes Réagiràl'imprévuàl'aidedes ressourcesdisponibles
  27. 27. 1. Identifierdesopportunitésgénératricesdevaleur(económique/social/personnel) 2. Évalueretexploiterlesopportunitésaveclesressourcesdontvousdisposezouvouspouvezobtenir 3. Dansdifférentscontextesetsituations…. Aveclacréationdenouvellesentreprises maisaussi On peut être un entrepreneur dans les entreprises et les institutions existantes
  28. 28. Effectuation (S. Sarasvathy) : Comment les entrepreneurs pensent et agissent…vraiment Bouleverse notre manière de voir comment les entrepreneurs raisonnent et agissent dans leur démarche de création. Processus entrepreneurial habituellement décrit: La réalité :
  29. 29. Stratégie classique (causale): définir des buts pour ensuite trouver les ressources nécessaires Entrepreneurs: partent des moyens à leur disposition pour définir de nouveaux buts. Cherchent les effets possibles de moyens donnés, d’où le terme effectual. Hors le fonds, ces moyenssont de trois types: • la personnalitéde l’entrepreneur • sa connaissanceou expertise de base • ses relations «Un tiens vaut mieux que deux tu l’auras»
  30. 30. Stratégie classique: décisions sur la base d’un retour attendu que l’on doit estimer. Entrepreneurs: raisonnent en termes de perte acceptable. Essaie en sachant ce que tu peu perdre au pire, et en sachant que tu peux te le permettre. p.e. un cadre au chômage «Je vais travailler sur cette idée, et si ça n’a pas pris dans six mois, je me remets à chercher du travail.»La perte (de temps et de salaire entre autres) est connue à l’avance, le risque parfaitement maîtrisé. Bien qu’il ne sait pas ce qu’il peut attendre de ces six mois. «Raisonnement en perte acceptable».
  31. 31. Stratégie classique: Analyse de la concurrence permet de s’insérer dans la structure de l’industrie au sein de laquelle on se lance. Entrepreneurs: ne résout pas un puzzle conçu par d’autres, mais assemble un patchwork en cooperantavec des diffèrent acteurs, sans que l’on puisse dire à l’avance avec qui le patchwork sera crée, et donc quelle forme il prendra. Création de partenariats avec différents types d’acteurs afin de «co-construire» l’avenir ensemble. p.e. un client dit a l’entrepreneur«Votre produit m’intéresse, mais il faudrait le modifier». L’entrepreneur peut tenter une logique de co-création : «OK, mais à conditions que vous vous engagiez» Si le client accepte, il rejoint le projet et en devient un acteur. «Patchwork fou»
  32. 32. Stratégie classique:a pour but d’éviter les surprises Entrepreneurs: accueillent les surprises favorablement et en tirent parti. Autrement dit: «si on vous donne des citrons, vendez de la limonade» Vous démarrez sur une idée, et partez sur une autre à la suite d’une observation fortuite, d’une suggestion d’un client, d’un accident, …. «La limonade»
  33. 33. Stratégie classique: logique de prédiction (essayer de deviner le marché pour essaierde le contrôler) Entrepreneurs: logique de contrôle (l’inventer) «Dans la mesure où nous pouvons contrôler l’avenir, nous n’avons plus besoin de le prévoir.» Le rôle de l’entrepreneur est de créer de nouveaux univers, et non de découvrir les univers existants (des océans bleus/rouges) L’action est privilégiée à l’analyse, car elle est source d’apprentissage et de transformation et n’est pas un sous-produit de l’analyse «Le pilote dans l’avion»
  34. 34. Idée = N’importe quoi + Vous Les idées de départ sont souvent très simples et toujours très personnelles Il n’y a pas de bonne idée dans l’absolu, il y a une idée que signifié quelque chose pour quelqu’un Il ne faut pas une grande idée pour entreprendre
  35. 35. Idée = N’importe quoi + Vous Opportunité = Idée + Action L’opportunité n’existe pas en elle-même, attendant d’être découverte par un individu visionnaire Le plus souvent, l’opportunité est construite par l’action entrepreneuriale Analysez moins, agissez plus.
  36. 36. Idée = N’importe quoi + Vous Opportunité = Idée + Action Projet viable = Opportunité + Engagement de parties prenantes Un business plan n’est qu’un tas de papier s’il n’a une viabilité sociale du a l’adhésion de partenaires, employés, clients, etc. L’adhésion d’une nouvelle partie prenante apporte des ressources, mais aussi des contraintes, obligeant le projet à se focaliser pour accommoder la partie prenante..
  37. 37. Idée = N’importe quoi + Vous Opportunité = Idée + Action Projet viable = Opportunité + Engagement de parties prenantes L’effectuation défend l’idée d’un entrepreneuriat accessible à tous, et non pas réservé à quelques super-héros http://philippesilberzahn.com/2011/02/28/comment-entrepreneurs- pensent-agissent-principes-effectuation/
  38. 38. Ce projet a été financé avec le soutien de la Commission européenne. Cette publication (communication) n'engage que son auteur et la Commission n'est pas responsable de l'usage qui pourrait être fait des informations qui y sont contenues . www: http://devenecproject.uae.ac.maTweeter:@deven3c Email: deven3c@uca.es DEVEN3C 543944 – TEMPUS – 1 – 2013 – 1 – ES SMHES

×