Media Profile of China Daily Mainland Edition

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Kenet Media is glad to be the media sales agent of China Daily. China Daily is the leading English newspapers in China, with over 300,000 copies of circulation. Readers include business executives, government officials, embassies and students. China Daily has partnership with Air China, China Eastern Airlines and China Southern Airlines to provide newspapers to their passengers.

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Media Profile of China Daily Mainland Edition

  1. 1. Media Profile 2014 China Daily Your Global Newspaper with China Focus China Australia UAE Gulf South Africa United State Europe Asia
  2. 2. Media Profile 2014 China Daily Group ▪  China Daily Group is an authoritative provider of news, analysis, comment and information to global readers with a special focus on China. Its circulation is monitored by the State Council Information Office of the PRC. ▪  China Daily Group publishes Chinese, USA, European, African, Asian and Hong Kong edition of “China Daily”, with a total circulation of about 840,000 copies. ▪  China Daily also publishes “China Watch” special report, which is circulated with Washington Post, Los Angeles Times, Daily Telegraph, and International Herald Tribune. 2
  3. 3. Media Profile 2014 Kenet Media Company Ltd. ▪  Kenet Media is a media services company based in Hong Kong. Our team work with different media owners, advertisers and agencies across Asia. We fully understand that every media buying should be within clients' budget and business plan. Therefore, we create custom solutions that deliver the best result and brand exposure through premium media channels in the region. Our major media partners include Balintimes, China Daily, China Business News and Economic Observer. Through us, clients can advertise in various platforms including print, digital, outdoor and even social media. Also, we are able to help clients to advertise in a wide range of publications in South East Asia and Middle East so that they can spend more time on doing real business. 3
  4. 4. Media Profile 2014 China Daily – A Global Media with China Focus 4 Hong Kong Edition Mainland Edition USA Edition Asia Weekly European Weekly African Weekly China Watch
  5. 5. Media Profile 2014 5 China Daily USA Edition China Daily European Weekly China Daily Mainland Edition China Daily Hong Kong Edition China Daily Asia Weekly China Daily African Weekly USA South East Asia Hong Kong Australia North East Asia Dubai China Europe Africa China Watch China Daily – A Global Media with China Focus
  6. 6. Media Profile 2014 China Daily Group – Global Circulation (All Editions) China 37% North America 12% Hong Kong Macau 6% Asia Pacific UAE 28% Europe 10% South Africa 7% CIRCULATIONEdition Frequency Format China Daily Mainland Edition Daily Broadsheet China Daily USA Edition Daily Broadsheet China Daily HK Edition Daily Broadsheet China Daily Asia Weekly Weekly Tabloid China Daily European Weekly Weekly Tabloid China Daily Africa Weekly Weekly Tabloid Source: Internal data by China Daily 6 Total Circulation: 838,843 copies
  7. 7. Mainland China Readership China Daily Mainland Edition
  8. 8. Media Profile 2014 China Daily – Circulation Northern China 28% Eastern China 28% Southern China 21% Other Cities 9% HK Macau 14% Northern China Beijing, Tianjin, Hebei, Liaoning 121,000 copies Eastern China Shanghai, Jiangsu, Zhejiang 102,000 copies Southern China (Guangdong Edition) Guangdong, Guangxi, Fujian, Hainan, Yunnan 89,000 copies 8Source: Internal data by China Daily Total Circulation in China: 312,000 copies
  9. 9. Media Profile 2014 China Daily – Circulation of Guangdong Edition 9Source: Internal data by China Daily Total Circulation in China: 89,000 copies Channels Copies Commercial Properties 31,500 copies Residential Properties 14,500 copies Hotels 20,000 copies Serviced Apartments 4,500 copies Airlines (Air China, China Southern Airlines departure in the region) 8,000 copies Governments 2,500 copies Universities 6,000 copies Retails 2,000 copies
  10. 10. Media Profile 2014 China Daily – Readership in Chinese Mainland Below 28 18% 28-45 36% 45-65 41% Over 65 5% Age Below 100,000 18% 100,000-300,0 00 40% 300,000-1 million 28% Over 1 million 14% Annual Income (RMB) 10Source: Internal data by China Daily
  11. 11. Media Profile 2014 China Daily – Readership in Chinese Mainland General Manager/ VP 27% CEO/ President 15% Director/ Manager 32% Government Official 10% Scholar 13% Others 3% Position Eurpoe 40% Asia 24% North America 18% Oceania 18% Destination (Air Travel) 11Source: Internal data by China Daily
  12. 12. Media Profile 2014 27% 26% 40% 78% 32% 79% 60% 61% 62% 74% Real Estates Automobile Insurance Domestic Travel Outbound Travel Digital Gadget Fashion Accessories Houseware Entertainment Training Plan of Spending in the coming year China Daily – Readership in Chinese Mainland 12Source: Internal data by China Daily
  13. 13. Advertising The most effective way to reach your target audience
  14. 14. Media Profile 2014 Mainland Edition – Advertising Rates (National)ROP Format Size (W x H) BW (RMB) 4 Color (RMB) Full Page 308mm x 500mm 175,000 294,000 Half Page 308mm x 250mm 87,500 147,000 Junior Page 174mm x 350mm 114,700 191,100 Quarter Page A 174mm x 250mm 50,000 84,000 Quarter Page B 129mm x 250mm 37,500 63,000 Bottom Strip A 308mm x 150mm 52,500 88,200 Bottom Strip B 174mm x 150mm 30,000 50,400 Centerspread 636mm x 500mm 458,600 764,400 14
  15. 15. The End Official Sales Agent: Kenet Media Company Ltd. 浩聯媒體 Contact: Patrick Chan (patrick.chan@kenetmedia.com)

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