Online Communities - Vuze Network Case


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How virtual communities are allowing to increase the engagement with companies or social movements. In this presentation I'm explaining a bit of what and how virual communities work and specially in the Vuze case.

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Online Communities - Vuze Network Case

  1. 1. Online Communities Vuze Network Case Paúl Mato Alonso IE – MDMK 2010
  2. 2. What is an online community <ul><li>A virtual community, e-community or online community is a group of people that primarily interact via communication media such as newsletters, telephone, email, internet social network service or instant messages rather than face to face, for social, professional, educational or other purposes. If the mechanism is a computer network, it is called an online community. Virtual and online communities have also become a supplemental form of communication between people who know each other primarily in real life. Many means are used in social software separately or in combination, including text-based chatrooms and forums that use voice, video text or avatars. Significant socio-technical change may have resulted from the proliferation of such Internet-based social networks. </li></ul><ul><li>Source: Wikipedia </li></ul>Paúl Mato Alonso IE – MDMK 2010
  3. 3. Main objectives <ul><li>Create engagement </li></ul><ul><li>Increase brand loyalty </li></ul><ul><li>Empower the conversation with customers </li></ul><ul><li>Get real information from customers </li></ul><ul><li>Solve non-understand company movements </li></ul><ul><li>Receive direct feedback from customers </li></ul><ul><li>Management of what’s being said on the net </li></ul>Paúl Mato Alonso IE – MDMK 2010
  4. 4. Types of Communities <ul><li>Industry </li></ul><ul><ul><li>Companies starting a conversation with customers (eBay, Coca-Cola…) </li></ul></ul><ul><li>Interests communities: </li></ul><ul><ul><li>People with a common interest (Napster, Kazaa, Digg…) </li></ul></ul><ul><li>Geographical communities: </li></ul><ul><ul><li>People living in the offline community (…) </li></ul></ul>Paúl Mato Alonso IE – MDMK 2010
  5. 5. Lifecycle of a community member: <ul><li>Each step up the number of representatives is reduced </li></ul><ul><li>Any of the steps could be a step out for the member </li></ul><ul><li>Following the Pareto’s law, only a few are empowering the community </li></ul><ul><li>A user becomes evangelist when starts to promote it via WOM </li></ul>Paúl Mato Alonso IE – MDMK 2010
  6. 6. Vuze Network <ul><li>Vuze is one of the latest p2p filesharing client appeared. </li></ul><ul><li>One of its main advantages is that allows queries from many online webpages and directly appeared into the downloads list </li></ul><ul><li>It has a new kind of homepage where it offers direct downloads of trial or even full movies </li></ul>Paúl Mato Alonso IE – MDMK 2010
  7. 7. Vuze Network: Motivation & Barriers <ul><li>Motivations </li></ul><ul><li>Barriers </li></ul><ul><li>Be up to date of new developments </li></ul><ul><li>New shared files </li></ul><ul><li>Tech & help support from the community </li></ul><ul><li>Be in touch with other users </li></ul><ul><li>Blog, Forum, chat & SM </li></ul><ul><li>Not very participative </li></ul><ul><li>Don’t seem to be a moderator or energizer of discussions </li></ul><ul><li>Very supportive information </li></ul>Paúl Mato Alonso IE – MDMK 2010
  8. 8. Vuze Network: How does the virtual circle works? Paúl Mato Alonso IE – MDMK 2010
  9. 9. Thank you!!! Paúl Mato Alonso IE – MDMK 2010