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Domus academy an insight on the evaluation of car interiors

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I conducted a 1-day workshop at the Domus Design Academy Automotive Design Summer Course on July 2010. The project was developing a Concept Design for Milan Taxi vehicle, which will be in service at the Expo 2015. It was a quite inspirational and unique experience for me as well as for the students, as the participants varied 18 to 40 years and from diverse backgrounds being student, designer, engineer and educator.

Following a short lecture on the methods of user requirements and perceived quality analysis, we conducted a hands-on research by comparing 4 different taxi vehicle models that are in use in Milan. Based on the contextual observations and interviews with users, we discussed on the problematic areas and potential solutions.

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Domus academy an insight on the evaluation of car interiors

  1. 1. an INSIGHT on the EVALUATION of CAR INTERIORS Pelin ATASOY Domus Academy Introduction to Car Design Summer Course
  2. 2. Creating Value for User Experience ....by Design 26/7/2010 2An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  3. 3. User Research – why we do it? Automotive industry: Competitive market  Added value  Multi-disciplinary design team  Long project development process  Long product lifecycle Understand the user... Requirements, dreams, wants & needs Create design value 26/7/2010 3An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  4. 4. User Research – why we do it? Researcher’s role: implicit  explicit  Lead the influence of the designer  Define and clarify the design problem  Give focus points to the designer  Help the designer to understand and emphatise with the user 26/7/2010 4An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  5. 5. Understanding Users “Car” means different things to different users; or to the same user in different stages of use...  A means of transportation  Vehicle for carriage  Shield  Comfort zone  Status and personality 26/7/2010 5An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  6. 6. Understanding Users A taxi is... ...for the passenger;  A car with a driver which you hire when you need  A means of comfortable and fast transportation ...for the taxi driver...  His workplace  An instrument which he maintains so attentively to earn money  His personal space where he spends his whole day...  An essential belonging 26/7/2010 6An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  7. 7. Perception Cognition Evaluation Previous Experienc es Understanding Users ...for Automotive Interior Design How can we build an analytical approach to analyse user expectations and transform them into design requirements? User Experience Design Requirements Pleasant Boring Safe STRONG Comfortable Dimensions Color Texture Volume Visual details Basic/additional features Designer 26/7/2010 7An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  8. 8. Quality of User Experience User’s Product Evaluation Process Perception Cognition Evaluation Previous Experiences Evaluation Criterion Other Evaluation Criteria . . . User Requirements 26/7/2010 8An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  9. 9. User Experience Quality Types of user inspections: Cognitive: you know what you need to look based on the overall image of the product eg. reachability of the controls, safety systems in the car Sensual: It feels like... eg. Grip of the steering wheel that gives a feeling of power Color that makes you feel spacious Sound on the door tat makes you think the vehicle is safe Perception Cognition Evaluation 26/7/2010 9An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  10. 10. Experience Quality Structure Pleasant Boring Safe STRONG Comfortable Product systems Product Components/ Parts Experience Qualities 26/7/2010 10An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  11. 11. Experience Quality Outcomes Color use Roominess Easy to Clean Height of the seat Visibility Safety Materials High Quality Easy to Repair/Replace Tresholds & Tensions IDEAL EQUILIBRIUM = SATISFACTORY PRODUCT 26/7/2010 11An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  12. 12. Methodological Approach Interviews Keywords and criteria Scale Development Define & Classify How Car Interior Parts Relate to Experience Qualities Define the Design Specifications Regarding the Evaluation Concepts 26/7/2010 12An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  13. 13. 26/7/2010 13An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  14. 14. 26/7/2010 14An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy CONTEXT
  15. 15. 26/7/2010 15An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy TAXI VEHICLE
  16. 16. 26/7/2010 16An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy FACILITIES FOR THE PASSENGER
  17. 17. 26/7/2010 17An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy FACILITIES FOR THE PASSENGER
  18. 18. 26/7/2010 18An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy INFORMATION FOR THE PASSENGER
  19. 19. 26/7/2010 19An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy
  20. 20. 26/7/2010 20An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy DASHBOARD AND DISPLAYS
  21. 21. 26/7/2010 21An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy DOCUMENTS/LICENSES
  22. 22. 26/7/2010 22An Insight on the Evaluation of Car Interiors | Pelin ATASOY Domus Academy CENTER CONSOLE USE

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