I conducted a 1-day workshop at the Domus Design Academy Automotive Design Summer Course on July 2010. The project was developing a Concept Design for Milan Taxi vehicle, which will be in service at the Expo 2015. It was a quite inspirational and unique experience for me as well as for the students, as the participants varied 18 to 40 years and from diverse backgrounds being student, designer, engineer and educator.
Following a short lecture on the methods of user requirements and perceived quality analysis, we conducted a hands-on research by comparing 4 different taxi vehicle models that are in use in Milan. Based on the contextual observations and interviews with users, we discussed on the problematic areas and potential solutions.