7th Sense First Anniversary and World    Usability Day Celebration Party  Dr. Özgür ZAN  Done Information & Communication ...
Usability       =     Ease of UseEasy means requiring little effort or             thought
Example4 seconds   1 second
1. THINK
ConsiderationsReadability               Discoverability                                            Intuitiveness          ...
Education2. AWARENESS
Culture     User Experience is not something to be                 implementedIt should be adopted as a philosophy by the ...
PerspectivesEngineers   vs.   Marketing People
Solution: Testing3. USABILITY TESTING
Done practicesAs Done, we aim  - High levels of user engagement with great UXand we focus on  -   Storyboards with UX prin...
Turkcell 7. His Usability day 17 Kasim 2011
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Turkcell 7. His Usability day 17 Kasim 2011

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Dünya Kullanılabilirlik Günü kutlamaları kapsamında Dr. Özgür Zan'ın Turkcell 7. His'te gerçekleştirdiği kısa konuşmaya ait sunum.

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Turkcell 7. His Usability day 17 Kasim 2011

  1. 1. 7th Sense First Anniversary and World Usability Day Celebration Party Dr. Özgür ZAN Done Information & Communication Systems / Managing Director Kadir Has University / Instructor of User Experience Course
  2. 2. Usability = Ease of UseEasy means requiring little effort or thought
  3. 3. Example4 seconds 1 second
  4. 4. 1. THINK
  5. 5. ConsiderationsReadability Discoverability Intuitiveness Learnability Simplicity Functionality NavigationVisual Aesthetics Memorability
  6. 6. Education2. AWARENESS
  7. 7. Culture User Experience is not something to be implementedIt should be adopted as a philosophy by the entire organization.
  8. 8. PerspectivesEngineers vs. Marketing People
  9. 9. Solution: Testing3. USABILITY TESTING
  10. 10. Done practicesAs Done, we aim - High levels of user engagement with great UXand we focus on - Storyboards with UX principles and Game Mechanics - We pursue Minimal Viable Product (MVP) Strategy - Create a High Fidelity Prototype earlier - Do a usability test earlier - Make improvements fast - Excellence through iteration

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