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Trends in mobile TV

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The presentation I did at Rose d'Or in Lucerne, Switzerland, 7. May 2007. With just a few small changes, this is how it was shown (except that there were lots of videos, but you only see pictures here at slideshare)

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Trends in mobile TV

  1. trends in mobile tv Oyvind Solstad brandnewbrain@gmail.com Norwegian Broadcasting
  2. what can you do with mobile tv now?
  3. mobile tv at NRK
  4. what is possible in 2 years?
  5. how do you succeed with mobile tv?
  6. what can you do with mobile tv now?
  7. return channel
  8. 108 / 100
  9. 94%
  10. 85% 10
  11. 1067
  12. returia a system for reception of all incoming messages from NRK’s users. sms, mms, e-mail, wap, web forms, digital tv, video from 3g phones, ivr voting, java & symbian clients.
  13. obt o -broadcast-time
  14. on the line with synnøve
  15. receiver
  16. deadline torp 2 x 50 min 11 x 90 sec
  17. goal
  18. content must be adapted to the small screen!
  19. rubenmann
  20. 5000 x 2 ebay “it’s social suicide not having rubenmann as your friend at facebook!” 20 000 +
  21. rubenmann.no
  22. +47 22 86 20 64
  23. 80 000 3 000 Jan May
  24. production
  25. what is possible now and what will be possible in 2 years?
  26. 7 tv and radio channels targeted ads CTR: 13%
  27. cheaper memory standards bigger screens on phones usability educating users ? faster networks cheaper rates better production tools W W C “mount pilatus” by david small http://www.flickr.com/photos/small/19034330/
  28. You can’t predict everything.
  29. “history is dominated not by the predictable but by the highly improbable, disruptive, unforseeable…”
  30. “most of the money you make is from things you weren’t looking for. but you find them only if you search.” Nassim Nicholas Taleb
  31. how to succeed with mobile tv
  32. r quality content
  33. C “mattias looking at the view” by jonas bengtsson http://www.flickr.com/photos/jonasb/120921117
  34. m e-a-s-y
  35. e educate people
  36. u show and tell
  37. i share. and share.
  38. codename hunter episode 5: 810 000 whole episode 6 in HD in torrent 50 000 downloads 50 000 streamings episode 6: 860 000
  39. i share. and share.
  40. C “a mixed pair” by co ee monster http://www.flickr.com/photos/co ee_monster/305449796
  41. z get your feet wet
  42. trends in mobile tv brandnewbrain@gmail.com http://brilliantdays.com Oyvind Solstad Norwegian Broadcasting

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