LinkedIn for Federal Contractors (May 2013)

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Ask yourself, "Am I leveraging LinkedIn to grow my business in the federal government?" Learn how to enhance your brand and build relationships on LinkedIn.

For more information or to book Oliver Yarbrough for speaking engagements, training workshops, and seminars please visit Rainmaker Growth Partners' website at http://www.BizRainmakers.com or Oliver's website at http://www.OliverYarbrough.com.

As a speaker, trainer, and coach, Oliver offers fresh marketing insights and encourages his audiences and clients to take action.

Oliver Yarbrough, PMP, is Managing Partner and Chief Rainmaker at Rainmaker Growth Partners. He is an entrepreneur and advisor highly adept at guiding high-performing professionals and organizations to become better. Areas of focus include building strategic relationships, PMP Exam Prep, and developing optimal marketing/sales strategy.

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LinkedIn for Federal Contractors (May 2013)

  1. 1. LinkedIn for Federal Contractors: Enhance Your Brand and Build Relationships Presented by: Oliver Yarbrough, M.S., PMP Speaker | Trainer | Coach
  2. 2. Learning Objectives Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  3. 3. Fundamentals of LinkedIn
  4. 4. I. Why Are You on LinkedIn? Why Am I Here? Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  5. 5. II. Define Your Why Why Am I On LinkedIn? Increase Revenue Make Strategic Connections Increase Brand Recognition Conduct Research Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  6. 6. III. LinkedIn is a Professional Business Ecosystem ec·o·sys·tem A system formed by the interaction of a community of organisms with their environment. Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  7. 7. LinkedIn is more than a numbers game …it’s about QUALITY over quantity. Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  8. 8. Build Your LinkedIn Brand
  9. 9. I. Merge Your Offline and Online Interactions OFFLINE Dossier Seminars Websites LinkedIn Profile Webinars Company Pages Meetup Groups References ONLINE LinkedIn Groups Recommendatio ns Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  10. 10. II. Be Sociable Applications Groups Messaging Where Do I Engage? Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  11. 11. III. Engage Your Network How Do I Engage? Share Updates Give Endorsements Leave Comments Provide Recommendations Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  12. 12. Become a Center of Influence
  13. 13. LinkedIn is to sales …as a cocktail party is to networking. ~ Focus on BUILDING RELATIONSHIPS 1st rather than selling. Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  14. 14. I. Offer Valuable Content Engage your connections and followers with valuable content Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  15. 15. II. Join Targeted Groups Engage your connections and followers in targeted groups Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  16. 16. III. Add Relevant Skills Engage your connections and followers with relevant skills Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  17. 17. IV. Post Timely Updates Engage your connections and followers with timely updates Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  18. 18. LinkedIn Action Plan
  19. 19. I. LinkedIn Action Plan Unlock the Power of LinkedIn… CONNECT Strategically ADD Descriptive Keywords POST Status Updates LINK Blog Posts REQUEST Recommendations JOIN Targeted Groups ANSWER Questions PERSONALIZE Messages CREATE Company Page Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  20. 20. II. LinkedIn Action Plan – cont. 3 Steps to Success Step I – Define Your Why Step II – Build Your Brand Step III – Become a Center of Influence Get $TARTED Today! Rainmaker Growth Partners www.BizRainmakers.com Copyright 2013 | Rainmaker Growth Partners
  21. 21. Connect with me on LinkedIn! www.linkedin.com/in/oliveryarbrough Need help? Call me ~ 404.300.9832

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