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1
6 ways to
supercharge your
mobile
communications
4th February 2016
@Oxygen8group #O8Webinar
22
Mark Grainger
Sales Director at Oxygen8 Ireland
Regarded as a leading digital marketing expert,
helping businesses ampl...
33
Agenda
 The current landscape (its very noisy?!)
 Why mobile?
 We’ll discuss how to:
1. track the success of your mo...
44
A lot of channels = A lot of noise
55
Why Mobile?
66
 The Smartphone has now become the
essential tool of everyday life.
 We sit in front of the television and
expect to ...
77
How can companies
engage with
customers via the
mobile channel?
88
99
Why? Here are the numbers
1010
And yet, there is a
paradox at work…
 Mobile remains under-utilised as part of the mobile
marketing mix.
 A recent ...
1111
To find out the 6 top
tips to supercharge
your mobile
communications
watch our on-demand
webinar
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Webinar: 6 ways to supercharge your mobile communications

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We're in the midst of the mobile marketing evolution, make sure you don't get left behind, watch our on-demand webinar and discover the 6 ways to supercharge your mobile communications.

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Webinar: 6 ways to supercharge your mobile communications

  1. 1. 1 6 ways to supercharge your mobile communications 4th February 2016 @Oxygen8group #O8Webinar
  2. 2. 22 Mark Grainger Sales Director at Oxygen8 Ireland Regarded as a leading digital marketing expert, helping businesses amplify their marketing activities by using the latest technology. Lorna Crowley Head of Marketing at Oxygen8 Group Passionate about all things digital marketing from retargeting to marketing automation.
  3. 3. 33 Agenda  The current landscape (its very noisy?!)  Why mobile?  We’ll discuss how to: 1. track the success of your mobile campaigns 2. send mobile responsive and highly engaging campaigns 3. save time sending SMSs 4. send contextually relevant campaigns 5. segment and personalise using CRM data 6. integrate mobile with other channels  Question and answer time
  4. 4. 44 A lot of channels = A lot of noise
  5. 5. 55 Why Mobile?
  6. 6. 66  The Smartphone has now become the essential tool of everyday life.  We sit in front of the television and expect to be able to interact with our programme of choice via social media or text messaging.  We search, shop and pay using our phones  We demand to be constantly connected and expect WIFI wherever we are I just can’t live without my phone
  7. 7. 77 How can companies engage with customers via the mobile channel?
  8. 8. 88
  9. 9. 99 Why? Here are the numbers
  10. 10. 1010 And yet, there is a paradox at work…  Mobile remains under-utilised as part of the mobile marketing mix.  A recent study of multi-channel marketing budgets identified that mobile accounts for just 12% of marketing spend  SMS is only a fraction of the marketing budget and a tiny fraction of the mobile budget.  Somewhere, something is wrong…
  11. 11. 1111 To find out the 6 top tips to supercharge your mobile communications watch our on-demand webinar

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