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Digital Marketing in the Cloud<br />Jussi Wacklin<br />Managing Director<br />Own. Bought. Earned.<br />www.ownboughtearne...
Today, there are extensive services available for companies to manage their digital communication without ever building up...
Why Cloud? <br />Low overhead and no IT infrastructure<br />Affordable(low cost of ownership, lower training costs, lower ...
Digital Communication Framework<br />www.ownboughtearned.com<br />
Communication Touchpoints<br />Own<br />Bought<br />Earned<br />Web site<br />Display<br />Blogs<br />Mobile site<br />Ric...
Website tools in the cloud<br />Domains<br />CMS<br />Themes<br />www.ownboughtearned.com<br />
Mobile goes Cloud<br />Mobile Themes<br />App Builders<br />Mobile Sites<br />www.ownboughtearned.com<br />
CRM in Cloud<br />Salesforce<br />PHPList<br />Microsoft<br />www.ownboughtearned.com<br />
Customer Care<br />Support services tools<br />Brand Pages in Social<br />www.ownboughtearned.com<br />
Online Advertising in Cloud <br />Research, analyze, plan, execute, optimize digital campaigns<br />www.ownboughtearned.co...
Affiliates<br />www.ownboughtearned.com<br />Sign-up to advertise on affiliates or sell your own media against commission<...
Blog Platforms in Cloud <br />World-class CMS systems with templates, plug-ins, widgets and APIs<br />www.ownboughtearned....
Analytics for all Digital Touchpoints<br />Google<br />Followerwonk<br />www.ownboughtearned.com<br />
Social Sites for Brands<br />www.ownboughtearned.com<br />
Professional Networks<br />www.ownboughtearned.com<br />
Considerations<br />Functionality IT Compliance Corporate Culture identity management system Right Cloud AppsPrice  Usabil...
info@ownboughtearned.com<br />Contact Us<br />www.ownboughtearned.com<br />
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Introduction to Cloud marketing

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How to get started with digital marketing using the Cloud services. Examples provided

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Introduction to Cloud marketing

  1. 1. Digital Marketing in the Cloud<br />Jussi Wacklin<br />Managing Director<br />Own. Bought. Earned.<br />www.ownboughtearned.com<br />
  2. 2. Today, there are extensive services available for companies to manage their digital communication without ever building up their own IT infrastructure. The Cloud services are changing the way companies can digitalize their communication… by using just the web browser.<br />www.ownboughtearned.com<br />Introduction<br />
  3. 3. Why Cloud? <br />Low overhead and no IT infrastructure<br />Affordable(low cost of ownership, lower training costs, lower financial risk, more predictable cash outlay)<br />No software installation (no maintenance or upgrades)<br />Ease and speed of deployment (configuration is faster and simpler than on-premises)<br />Ease of Integration<br />Easy access over an Internet browser.<br />Support and new features are included<br />Flexibility<br />www.ownboughtearned.com<br />
  4. 4. Digital Communication Framework<br />www.ownboughtearned.com<br />
  5. 5. Communication Touchpoints<br />Own<br />Bought<br />Earned<br />Web site<br />Display<br />Blogs<br />Mobile site<br />Rich Media<br />Influencers<br />CRM<br />SEM<br />Social sites<br />Apps<br />Affiliate<br />PR<br />Sponsorships<br />Customer care<br />Professional Networks<br />www.ownboughtearned.com<br />
  6. 6. Website tools in the cloud<br />Domains<br />CMS<br />Themes<br />www.ownboughtearned.com<br />
  7. 7. Mobile goes Cloud<br />Mobile Themes<br />App Builders<br />Mobile Sites<br />www.ownboughtearned.com<br />
  8. 8. CRM in Cloud<br />Salesforce<br />PHPList<br />Microsoft<br />www.ownboughtearned.com<br />
  9. 9. Customer Care<br />Support services tools<br />Brand Pages in Social<br />www.ownboughtearned.com<br />
  10. 10. Online Advertising in Cloud <br />Research, analyze, plan, execute, optimize digital campaigns<br />www.ownboughtearned.com<br />
  11. 11. Affiliates<br />www.ownboughtearned.com<br />Sign-up to advertise on affiliates or sell your own media against commission<br />
  12. 12. Blog Platforms in Cloud <br />World-class CMS systems with templates, plug-ins, widgets and APIs<br />www.ownboughtearned.com<br />
  13. 13. Analytics for all Digital Touchpoints<br />Google<br />Followerwonk<br />www.ownboughtearned.com<br />
  14. 14. Social Sites for Brands<br />www.ownboughtearned.com<br />
  15. 15. Professional Networks<br />www.ownboughtearned.com<br />
  16. 16. Considerations<br />Functionality IT Compliance Corporate Culture identity management system Right Cloud AppsPrice Usability Return on Investment Flexibility Integration User Interface Security Vendor Liability Support and Administration Competence<br />www.ownboughtearned.com<br />
  17. 17. info@ownboughtearned.com<br />Contact Us<br />www.ownboughtearned.com<br />

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