1.
THE BEAUTY EXPO
May 8th, 2010
Pigment Cosmetics
www.thebeautyexpo.com
Presented By:
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE
www.sffama.com

2.
May 8th, 2010
Pigment Cosmetics
www.thebeautyexpo.com
WHAT IS THE BEAUTY EXPO
• THE BEAUTY EXPO
• It is an annual event celebrating Beauty
and
Lifestyle. It promotes up and coming local
talents in the fashion and the beauty
industry.
• It comprises a beauty expo with beauty
products presentations by various services
and products. A styling competition and a
fashion showcase are also added as
proactive elements involving the the
audience.
• The Beauty Expo is also a benefit event
for San Francisco Fashion And Merchants
Alliance, Inc., a non-profit organization that
altruistically champions in relation building
in the local arts and fashion community.
San Francisco Fashion And Merchants Alliance
www.sffama.com

3.
May 8th, 2010
Pigment Cosmetics
www.thebeautyexpo.com
MISSION STATEMENT
• THE BEAUTY EXPO
• San Francisco Fashion And Merchants
Alliance, (SFFAMA) possesses the in
depth understanding of the ever
changing and unique San Francisco Bay
Area fashion industry landscape. In
utilizing the latest technology in social
media marketing and hosting innovative
industry related events we are highly
adaptable and very progressive in our
thinking .
Our organization is focused on tackling
the local fashion entrepreneur needs in
the current economic climate and in all
facets of their business strategy to offer
solutions by means of altruistic vision,
coop alternatives and sustainable
approach.
San Francisco Fashion And Merchants Alliance
www.sffama.com

4.
May 8th, 2010
Pigment Cosmetics
www.thebeautyexpo.com
EVENT DESCRIPTION
• THE BEAUTY EXPO
• We are celebrating "BEAUTY" at The
First Annual “Beauty Expo” and “Top
Stylist Competition”. Makeup stations
provided by Pigment Cosmetics. Get
beauty tips from our product presenters.
Haistyling tips from Hairplay Products.
Get a massage and relax. Fashion show
featuring, Beyond The Alley, Vindy Co,
Invisible Hero Industries, Miss Fortune
Designs and Indu Arora's Rock Chiq.
• Date: May 8, 2010, Saturday, 6-10pm
• Location: Pigment Cosmetics, One
Market, San Francisco
• Dress Code: Dress To Impress
• 150 expected attendees
• 9 Beauty Product Presenters
• 10 Team Contestants
• 5 Fashion Designers
San Francisco Fashion And Merchants Alliance
www.sffama.com

5.
May 8th, 2010
Pigment Cosmetics
www.thebeautyexpo.com
SPONSORS
• THE BEAUTY EXPO
• Beyond The Alley
• Clipta
• Hairplay Products
• Smart Energy Cocktails
• Pigment Cosmetics
• Q The Stylist
• Vino Moda
San Francisco Fashion And Merchants Alliance
www.sffama.com

6.
May 8th, 2010
Pigment Cosmetics
www.thebeautyexpo.com
FASHION DESIGNERS
• THE BEAUTY EXPO
• Beyond The Alley – Ready To Wear
• Invisible Hero Industries – Eco Design
• Miss Fortune Designs – Men’s
• Rock Chiq – Ready To Wear
• Vindy Co.
San Francisco Fashion And Merchants Alliance
www.sffama.com

7.
May 8th, 2010
Pigment Cosmetics
www.thebeautyexpo.com
VENDORS
• THE BEAUTY EXPO
• Beauty By Ethel
• Beyond The Alley
• Hairplay Products
• James Chrisp
• Milo Events
• Rosina’s European Spa
• Spabulous
• Spray of Sunshine
• The Parlor Massage
San Francisco Fashion And Merchants Alliance
www.sffama.com

8.
May 8th, 2010
Pigment Cosmetics
www.thebeautyexpo.com
• About The Producer
• THE BEAUTY EXPO
• Owen Geronimo is the founder of San
Francisco Fashion And Merchants Alliance,
Inc. (SFFAMA) and San Francisco Art Forum.
A very active figure both in the arts and
fashion scene with sought after expertise in
marketing art and fashion event publicity. An
accomplished visual artist with a background
of real estate, finance, marketing, public
relations and fashion design.
He is also a philanthropist that oversees “The
Pajama Project, a collaboration with Visual
Aid providing various services to the HIV/
AIDS community.
References:
SFFAMA: http://sffama.com/
SF Art Forum: http://www.sfartforum.ning.com/
Personal: http://www.owengeronimo.com/
Email: owen@owengeronimo.com
San Francisco Fashion And Merchants Alliance
www.sffama.com