SFFAMA Organization Presentation

1. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com SF FAMA ORGANIZATION PRESENTATION

2. <ul><li>SAN FRANCISCO FASHION MERCHANTS ALLIANCE, INC. </li></ul><ul><li>is a non-profit corporation that is a social development network </li></ul><ul><li>that champions in various sustainable projects in support of the </li></ul><ul><li>thriving local fashion industry in the San Francisco Bay Area. </li></ul><ul><li>SFFAMA possesses the in depth understanding of the ever </li></ul><ul><li>changing and unique San Francisco Bay Area fashion industry </li></ul><ul><li>landscape. In utilizing the latest technology in social media </li></ul><ul><li>marketing and hosting innovative industry related events we </li></ul><ul><li>are highly adaptable and very progressive in our thinking . </li></ul>SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com ABOUT SF FAMA

3. <ul><li>Our organization is focused on tackling the local fashion </li></ul><ul><li>entrepreneur needs in the current economic climate and </li></ul><ul><li>in all facets of their business strategy to offer solutions </li></ul><ul><li>by means of altruistic vision, coop alternatives and </li></ul><ul><li>sustainable approach. </li></ul><ul><li>In utilizing social media marketing, SFFAMA was created </li></ul><ul><li>to provide an ongoing open dialogue between the local </li></ul><ul><li>merchants and fashion entrepreneurs to form a cohesive </li></ul><ul><li>alliance in promoting creative synergy and productive </li></ul><ul><li>business opportunities. </li></ul>SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com MISSION STATEMENT

4. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com <ul><li>Over the last 20 years the Bay Area has experienced a mass </li></ul><ul><li>influx of residents from every corner of the world. Introducing </li></ul><ul><li>new styles, flair and trends to our already diverse palatte. Many </li></ul><ul><li>Bay Area residents have assimilated these diverse cultural </li></ul><ul><li>influences into their everyday lives. This audience has grown </li></ul><ul><li>into a culture that is very supportive of and interested in </li></ul><ul><li>events that seek to strengthen community ties. </li></ul><ul><li>Our Advertising and Marketing plan will target this audience </li></ul><ul><li>by advertising space in most major San Francisco and Bay media </li></ul><ul><li>outlets. In addition to an extensive network of social marketing, industry </li></ul><ul><li>events and mixers, and promotional advertising in hotels, restaurants and </li></ul><ul><li>high-end boutiques. SFFAMA can strategically integrate corporate partners </li></ul><ul><li>brands and products into its community based forum for the local fashion </li></ul><ul><li>and art industry. </li></ul>DEMOGRAPHICS

5. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com <ul><li>Publicity </li></ul><ul><li>Public Relations </li></ul><ul><li>Relationship Building </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Relevant Industry Events </li></ul><ul><li>Fashion Showcases </li></ul><ul><li>Speaking Forums </li></ul><ul><li>Apprenticeship </li></ul><ul><li>Mentorship Programs </li></ul><ul><li>Business Educations </li></ul><ul><li>Trade Matching </li></ul><ul><li>Networking Opportunities </li></ul><ul><li>Entrepreneurship Structuring </li></ul><ul><li>Marketing & Consulting </li></ul><ul><li>Web 2.0 Technology Development. </li></ul>SERVICES

6. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com <ul><li>Crowdvine – 250 Members </li></ul><ul><li>Facebook – 1000 Members </li></ul><ul><li>Meet-Up - 250 Members </li></ul><ul><li>Ning – 500 Members </li></ul><ul><li>Shout’em - 150 Members </li></ul><ul><li>Twitter – 500 Followers </li></ul>SOCIAL NETWORKS Membership of our organization has grown since our inception six months ago, our membership has steadily grown through online social networks

7. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com <ul><li>SF FAMA can strategically integrate corporate partners brands and </li></ul><ul><li>products into its community based forum for the local fashion industry. </li></ul><ul><li>Partnering with the SF FAMA provides unprecedented </li></ul><ul><li>opportunities to get your company, its products in front of (and interacting with) </li></ul><ul><li>a very supportive community audience, an exclusive audience of industry </li></ul><ul><li>insiders, the media, and a dedicated following of 21-39 year old hip, </li></ul><ul><li>sophisticated, brand aware influencers. </li></ul><ul><li>Corporate partners are afforded a variety of benefits based on their needs </li></ul><ul><li>and marketing strategies. These include: </li></ul><ul><li>Integration in marketing materials (print, email newsletters, program </li></ul><ul><li>posters, promotional TV ads, official website, social media sites.) </li></ul><ul><li>Opportunity to create customized installation areas at events, product </li></ul><ul><li>sampling gift bags, etc. </li></ul><ul><li>Ability to garner positive media exposure for brand and products. </li></ul><ul><li>Ability to extend real world event marketing opportunities through on-line </li></ul><ul><li>properties which include all upcoming 2010 events and its multiple newsletters </li></ul>EXPOSURE

8. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com <ul><li>Art In The Square - http://art-inthesquare.blogspot.com/ </li></ul><ul><li>Eco Fashion Show - http://ecofashionshow.blogspot.com/ </li></ul><ul><li>Fashion Feud - http://www.fashionfeud.net/ </li></ul><ul><li>Fashion Twit-Up - http://fashiontwitup.onsugar.com/ </li></ul><ul><li>Portfolio Nights & Photography Workshops - http://www.sffashionscene.info/ </li></ul><ul><li>Pride Annual Fashion Show – http:// www.annualpridefashionshow.com / </li></ul><ul><li>San Francisco Fashion Week - http://www.sanfranciscofashionweek.org/ </li></ul><ul><li>The Beauty Expo - http://www.thebeautyexpo.com/ </li></ul><ul><li>The Economics Of Arts - http://www.theeconomicsofart.info/ </li></ul><ul><li>Trunk & Swap - http:// www.trunkandswap.com / </li></ul>EVENTS

9. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com <ul><li>Fashion Tweeter Network - http:// www.fashiontwits.net / </li></ul><ul><li>Fashion Industry Database - http:// sanfranciscofashionindustry.net / </li></ul><ul><li>Fashionable Singles - http:// www.facebook.com/group.php?gid =309739999157 </li></ul><ul><li>Fashion Jobs Bulletin - http:// fashionbulletinboard.blogspot.com / </li></ul><ul><li>Indie Shopping Network - http://www.sanfranciscobayareafashionalliance.com/ </li></ul><ul><li>Industry Q Hub - http://sffashionindustry.qhub.com/ </li></ul><ul><li>Portfolio Nights - http:// www.sffashionscene.info / </li></ul><ul><li>Photography Workshops - http:// www.sffashionscene.info / </li></ul><ul><li>The Pajama Project - http://thepajamaproject.blogspot.com/ </li></ul><ul><li>SF Fashion Co-Op - http:// www.sanfranciscofashioncoop.com / </li></ul><ul><li>Style Pros - http://www.stylepros.info/ </li></ul>PROJECTS

10. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com A pajama represents comfort and ease to most of us. This is the premise behind The Pajama Project. We provide various free in home services to bring comfort and ease to the needy and the HIV+ community including free haircuts and clothing. In doing so, we hope to lift their spirits up and empower themselves as important human beings. Visit: http:// thepajamaproject.blogspot.com / THE PAJAMA PROJECT

11. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com FASHION FEUD is a live "Project Runway" like competition on stage. Designers are given an hour to create a design to prepare for a runway on stage. The audience will choose who the best designer of the evening by their resounding applause. Fabrics will be provided from"Mood Fabrics New York". This event is sponsored by "SCION". Final Feud is on January 26th, 2010. Visit: http:// www.fashionfeud.net / FASHION FEUD

12. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com What is Trunk and Swap? It's time to clean up your closet. Help mother earth, recycle and save money. Trunk & Swap is part trunk show, part fashion swap and social networking event. Attendees are allowed to bring up to 20 items in great condition (accessories, clothing, jewelry, art pieces, etc's) to exchange with fellow swappers. The swapper will receive one (1) ticket per: 5 items he or she brings. Each ticket will enable the swapper to receive one item that he/she likes from another swapper. Visit site: http:// www.trunkandswap.com / TRUNK & SWAP

13. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com We are celebrating "BEAUTY" at The First Annual “Beauty Expo” and “Top Stylist Competition”. Makeup stations provided by Pigment Cosmetics. Get beauty tips from our product presenters. Hairstyling tips from Hairplay Products. Get a massage and relax. Fashion show featuring, Beyond The Alley, Invisible Hero Industries, Miss Fortune Designs and Indu Arora's Rock Chiq. Visit site: http:// www.thebeautyexpo.com / THE BEAUTY EXPO

14. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com This open dialogue is to engage in a forum which discusses the idea of the economics of art. This series is focused on how to develop innovative solutions that address the impact of our nation’s financial crisis on creative industries. As a thriving epicenter of independent talents, The Economics Of Art feature local artists, fashion designers, bloggers, retailers and tech savvies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco's fashion and art community. Visit: http:// www.theeconomicsofart.info / THE ECONOMICS OF ART

15. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com In this open forum, we will examine how technology has reshaped the fashion industry. We will mainly discuss “ blogging” as a form of media outlet in today’s social media conscious society. Fashion Twit-Up is part of the ongoing series; The Economics of Art, speaking forum. Visit: http:// fashiontwitup.onsugar.com / FASHION TWIT-UP

16. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com Art In The Square is a monthly art and crafts event featuring the best up and coming artists in the San Francisco Bay Area. The artworks are exhibited within Ghirardelli Square's plaza. Presented by Ghirardelli Square and San Francisco Fashion And Merchants Alliance, Inc. and San Francisco Art Forum . Visit: http:// www.artinthesquaresf.com / ART IN THE SQUARE

17. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com Photography workshop is a weekly event offered to aspiring photographers to learn many facets of beginners digital and manual photography. Hands-on training and speaking forum is the events’ important aspect for this educational presentation. Visit: http:// www.sffashionscene.info / PHOTOGRAPHY WORKSHOP

18. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com <ul><li>Fashion Twits - http:// www.fashiontwits.net / </li></ul><ul><li>Fashion Jobs Bulletin - http:// fashionbulletinboard.blogspot.com / </li></ul><ul><li>Fashion Industry Hub - http://sffashionindustry.qhub.com/ </li></ul><ul><li>Indie Shopping Network - http://www.sanfranciscobayareafashionalliance.com/ </li></ul><ul><li>SF FAMA Network - http://sffama.ning.com/ </li></ul><ul><li>SF FAMA - http://www.sffama.com/ </li></ul><ul><li>SF FAMA Meetup - http:// www.sanfranciscofashionindustry.org / </li></ul><ul><li>SFFI Talents - http://sanfranciscofashionindustry.net/ </li></ul><ul><li>San Francisco Fashion Co-Op - http:// www.sanfranciscofashioncoop.com / </li></ul><ul><li>San Francisco Fashion Industry - http:// www.sanfranciscofashionindustry.com / </li></ul><ul><li>The Indie Fashion Shop - http:// theindiefashionshop.blogspot.com / </li></ul>WEBSITES

19. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com <ul><li>7 x7 Magazine </li></ul><ul><li>American Red Cross </li></ul><ul><li>Artillery Apparel and Gallery </li></ul><ul><li>Big Sky Media </li></ul><ul><li>Lotus Vodka </li></ul><ul><li>Mighty </li></ul><ul><li>Otis Lounge </li></ul><ul><li>Pigment Cosmetics </li></ul><ul><li>The Barber Lounge </li></ul><ul><li>Scion </li></ul><ul><li>SF Institute of Esthetics and Cosmetology School </li></ul><ul><li>Smart Energy Cocktails </li></ul><ul><li>Vino Moda </li></ul><ul><li>Visual Aid </li></ul>AFFILIATES & SPONSORS

20. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com <ul><li>7 x7 Magazine </li></ul><ul><li>Bare Magazine </li></ul><ul><li>Green By Design </li></ul><ul><li>SF Examiner </li></ul><ul><li>SF Indie Fashion </li></ul><ul><li>SF Station </li></ul><ul><li>Smashing Darling </li></ul><ul><li>Splash Magazine </li></ul><ul><li>Style Wylde </li></ul><ul><li>Synchronized Chaos </li></ul>MEDIA & PRESS ASSOCIATES

21. SFFAMA: San Francisco Fashion And Merchants Alliance www.sffama.com www.sffama.ning.com This presentation was prepared by the founder of SFFAMA. You may contact Owen Geronimo, via email at [email_address] You can join SF FAMA at: http://www.sffama.ning.com Visit SF FAMA ‘s website at: http://www.sffama.com CONTACT