The Media are Dead, Long Live Media


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A presentation that positions social media in context with Walter Ong's theory about orality and literacy.

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The Media are Dead, Long Live Media

  1. 1. The Media are Dead! Long Live the Media! Why Ong’s Secondary Literacy is Dissonant Owen Brierley - Interactive Screen 1.0 - August 2010Monday, August 23, 2010 1
  2. 2. Me. ...and a bunch of other stuff.Monday, August 23, 2010 2OwenGuruIxD, animation, storytelling, pep talks
  3. 3. Hugh MacLeodMonday, August 23, 2010 3visual art version of tweeting - comic art on the back of business cards
  4. 4. How we got here Primary Literacy Primary Orality (parchment/stone, (elders, personal, external, interruptible, timely) uninterruptible, timeless) Secondary Orality ? (mix of PO as PL) Walter J. Ong’s idea of Orality & LiteracyMonday, August 23, 2010 4Walter J. Ong’s original thesis on orality and literacya simple model that captures the essence of how orality differs from literacydoes not see one as better than the otherintroduced secondary orality to reconcile the cultural shift to recorded and disembodiedprojections of oral behaviours (radio/tv transmission, aural recording, video/film recordings)
  5. 5. How we got here Primary Literacy Primary Orality (parchment/stone, (elders, personal, external, interruptible, timely) uninterruptible, timeless) Secondary Orality Secondary Literacy (mix of PO as PL) (mix of PL as PO) Walter J. Ong’s idea of Orality & LiteracyMonday, August 23, 2010 5unpublished notes on the topic of a secondary literacy where literacy exhibits oral behavioursmodel describes twitter, texting, IMing, and otherssecondary literacy is as dissonant for primarily literate cultures as secondary orality isdissonant for oral cultures (indigenous elders’ distrust, and rejection, of video and audiorecordings of their histories).
  6. 6. Oral CulturesMonday, August 23, 2010 6stories are only verifiable with livingstories mutate with each generationsuspicious of any external non-living sourceabstraction of literal eventsculture of town crier/wiseman
  7. 7. Literate Cultures Socrates Plato Aristotle Oral LiterateMonday, August 23, 2010 7stories are written downstories can’t mutate - mutation is badstories are “owned” by writersuspicious of hearsayliteralization of abstractionsculture of the newspaper reporter
  8. 8. Literate Oral CulturesMonday, August 23, 2010 8record living sourceirrefutable source evidenceliteral presentation of source eventsculture of radio/television anchor
  9. 9. Oral Literate CulturesMonday, August 23, 2010 9living source publishes immediate experiencestories re-published, re-interpreteddistrust of single source for current eventsculture of the prosumer
  10. 10. DissonanceMonday, August 23, 2010 10text is permanent not ephemeralsources should be verifiable not hearsaysources should not be democratizedhumour of this image is that early literacy was exclusive and reserved for religious elite, nowsecondary literacy is reserved for the digital native elite.
  11. 11. Social Media DisruptorsMonday, August 23, 2010 11Skype is not really a social media disruptor, I just liked the series of ads
  12. 12. Social Media DisruptorsMonday, August 23, 2010 12democratized TVeveryone can be a producerconsumers can vote, view and popularize anythingthe higher the viewership, the greater the monetization (through ads appearing near thevideo)
  13. 13. Social Media DisruptorsMonday, August 23, 2010 13democratized families and friends (now you can stay in touch without really trying)
  14. 14. Social Media DisruptorsMonday, August 23, 2010 14Twitter offers immediate information about real-time events as they happentwitter is intended to be ephemeralimportant information is repeated (retweeted)conversations can happenflexible, open, interruptible and it’s text! (which is supposed to be permanent, organized,mediated)
  15. 15. Social Media DisruptorsMonday, August 23, 2010 15wikipedia offers a means for anyone to add perspectives about history
  16. 16. What does this mean for... • education? • associations? • production models?Monday, August 23, 2010 16
  17. 17. EducationMonday, August 23, 2010 17sums up my perspective on educationstudents are light years ahead of the standard classroom environment and they know iteducation systems are letting them down by not evolvingwhiteboards are just as archaic as chalkboardseducators face a crisis of capacity as the pressure to update their models increaseslearners already look elsewhere for their actual education and just “put in the time” in theschools to get the diploma/degree
  18. 18. AssociationsMonday, August 23, 2010 18Unconferences in Edmonton:democampmediacampUXcampEdmonton Startup
  19. 19. Production ModelsMonday, August 23, 2010 19$269.4 million over two years.This investment in the broadcasting and interactive digital media sector is contributing to thestrength of the Canadian economy and supporting job creation. The Canada Media Fund (CMF) combines the CTF and the CNMF. It will allow Canadianviewers better access to Canadian programming on multiple media platforms. signifcant change? no broadcast license required.
  20. 20. Personal PerspectiveMonday, August 23, 2010 20Library of Objectsinstallation that allowed visitors to take artifacts in exchange for something of their ownseeking to find an online analogy for this exhibit
  21. 21. Monday, August 23, 2010 21
  22. 22. Breaking News!Monday, August 23, 2010 22This story went national and appeared in the Globe and Mailimportant because of the cultural impact that social media is having on traditional media
  23. 23. Conclusions?Monday, August 23, 2010 23I googled “multiplicity” and got this.Popular culture reference to a hollywood movie about cloning (bio art?)No matter what, there will always be ubiquitous thingsfragmented pieces of ourselves may not be as interesting as our whole selvesauthenticity requires a holistic view of uswe owe it to each other to be authentic in each of our fragments
  24. 24. @Norm - discovering relationships beyond the veil of anonymous transactionsMonday, August 23, 2010 24
  25. 25. @Luba - symphonies occur when fragmented pieces find their voiceMonday, August 23, 2010 25
  26. 26. @Caroline - empathy feedback loops that sensitize not desensitizeMonday, August 23, 2010 26
  27. 27. @Fiona - creativity is always a subversive actMonday, August 23, 2010 27
  28. 28. @Pascale - human puppets; who manipulates who?Monday, August 23, 2010 28
  29. 29. @Diego - a butterfly tattoo on an arm that turns a key in a car in California and islands sink into the oceanMonday, August 23, 2010 29
  30. 30. @Zeesy - 4D hypercube printing + time = 5th Dimension = 70s band = “Let the Sunshine in”Monday, August 23, 2010 30
  31. 31. Thanks!Monday, August 23, 2010 31