Domingos Pires | Urban planning and economic growth for the city of São Pa…

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Domingos Pires | Urban planning and economic growth for the city of São Pa…

  1. 1. Urban Planning and economic growthfor the city of São Paulo Domingos PiresMetropolitan Business Planning for Economic Growth and CompetitivenessNovember 2012
  2. 2. SUMARY  Context: São Paulos Economy  Urban and economic reestructuring in São Paulo  SP2040 Plan: a strategic vision for city´s economic future  Urban Planning and Urban Design for a more productive São PauloUrban Planning and economic growthfor the city of São Paulo
  3. 3. SUMARY  Context: São Paulos Economy  Urban and economic reestructuring in São Paulo  SP2040 Plan: a strategic vision for city´s economic future  Urban Planning and Urban Design for a more productive São PauloUrban Planning and economic growthfor the city of São Paulo
  4. 4. SÃO PAULOThe Largest and the richest city of Brazil Economic makeup  The 3rd largest GDP of Brazil 11.9% (2nd: State of São Paulo; 1st: Brazil)  Total GDP: US$ 219 BI (2009) 46.3% 39.4%  GDP per capita: US$ 19,931 (2009) Services Commerce% of brazilian… Manufacturing 90 80 70 60 50 40 30 20 The 10th richest city of the World** 10 - SOURCE: BRAIN, 2011. ** PWC 4
  5. 5. MACROMETROPOLIS PAULISTA
  6. 6. ECONOMIC HUB Belo Horizonte Brasília Rio de Janeiro Campinas Ribeirão PretoMato GrossoSP countryside Guarulhos Airport CongonhasParaná AirportSP countryside Santos Port Curitiba Mercosul 6
  7. 7. SUMARY  Context: São Paulos Economy  Urban and economic reestructuring in São Paulo  SP2040 Plan: a strategic vision for city´s economic future  Urban Planning and Urban Design for a more productive São PauloUrban Planning and economic growthfor the city of São Paulo
  8. 8. URBAN AND ECONOMIC REESTRUCTURING (I)MANUFACTURING JOBS (1996/2006)Productive and territorial changes ofSão Paulo’s manufacturing:  concentrated decentralization;  downsizing and outsourcing;  dispersion in the urban fabric;SOURCE: Metamorfoses Paulistanas, SMDU; Cebrap, 2012. 8
  9. 9. URBAN AND ECONOMIC REESTRUCTURING (II)SERVICES GROWTH (1996/2006) Complex and sophisticated services development; • E.g. Telecom; IT; Specialized consultancies (legal, comunications, manegment) • Productive services (20% of national employments/ 33% of national income); Technological services(18%/ 26%); Financial Services (24%/ 28%)SOURCE: Metamorfoses Paulistanas, SMDU; Cebrap, 2012. 9
  10. 10. URBAN AND ECONOMIC REESTRUCTURING (III)FINANCIAL SECTOR % of employment “Centro”: 33% (1996); 21% (2006) “Paulista”: 10% (1996); 18% (2006) “Berrini”: 3,7% (1996); 6% (2006) 10
  11. 11. URBAN AND ECONOMIC REESTRUCTURING (IV)TECNOLOGICAL SERVICES % of employment “Centro”: 3% (1996); 7% (2006) “Paulista”: 4% (1996); 8% (2006) “Berrini”: 5,5% (1996); 15% (2006) 11
  12. 12. URBAN OPERATIONS LAPA-BRÁS ÁGUA BRANCA RIO VERDE-JACU MOOCA-VILA CARIOCA
  13. 13. SUMARY  Context: São Paulos Economy  Urban and economic reestructuring in São Paulo  SP2040 Plan: a strategic vision for city´s economic future  Urban Planning and Urban Design for a more productive São PauloUrban Planning and economic growthfor the city of São Paulo
  14. 14. A PACT FORTHE FUTURE OF THE CITY consensus building long term strategic vision articulation of sectorial policies sharing agendas citizens, governments, companies and organizations in the same direction growing investments and foster partnerships a more productive economy a more attractive city create, capture and recicle values monitoring and assessing management system, indicators and targets 14
  15. 15. Vision The city we all wantImbalances Unequal Underutilization of Social and Water scarcity Municipal Dinamic economy housing and job areas with urban spatial for supply vs. services vs. vs. Agglomeration distribution infrastructure segregation Water surplus to Metropolitan diseconomies drainage demandAxesSocial Cohesion Urban development Environmental Mobility and Business1 – Vulnerabilities 1– improvement accessibility Oportunitiesreduction Compact, polycentric 1- Bring back the water and 1-Demand menagement 1- Favorable2 – Access to and equivalent city the urban rivers 2-Expantion of environment forpportunities 2- Enhancement of the 2- Sustainable management transportation system bussiness3 – Citizenship landscape of solid waste 3-Regional articulation 2- Workforceenhancement 3- Integration of the 3- Improve green 4-Management and qualification city to its environment infrastructure financing 3- Diversify economic 4- Control air pollution activity Catalytic projects Lively Rivers Urban parks 30 minute city Comunities Opportunities Open city poles Financing, monitoring and assessment Financing Management, indicators and targets 15
  16. 16. FUTURES ECONOMIC VISION“A low carbon production structure, diverse andrich in opportunities for workers, businesses and investors. Developed from a strong infrastructure of knowledge, is based on the excellence of its human capital, creativity, technology and innovation.” 16
  17. 17. PROPOSALS1. Business friendly environment  Achieve international patterns for opening businesses CITY  Smart infrastructure investment COMPETITIVENESS  Manage real estate costs2. Human capital (skilled and diversified labor market)  Achieve high standards on basic education TALENT ATTRACTION  Expansion of technical education AND RETENTION  Foster scientific exchange with others regions in the world3. Production diversification and strategic sectors strengthening  Improve monitoring systems GROWTH  Strengthen strategic sectors (financial, technological, life STRATEGIES sciences , creative economy)  Approximate investors and entrepreneurs; incubators and angel/ seed capital; basic research to the applied one 17
  18. 18. POLES OF OPPORTUNITIESBUSINESS CENTERS AND REGIONAL DEVELOPMENT CENTERS STRUCTURED AND STREAMLINED Strengthening and integration of major routes of the city’s businesses Opportunities centers, inducing a regional strategic decentralization of the economic activities  Itaquera Institutional Center  EXPO São Paulo  Technological Park of Jaguaré  Development Center of the South region 18
  19. 19. OPEN CITYSÃO PAULO MORE AND MORE FAVORABLE AND RECEPTIVE TO CIRCULATION OF IDEAS, INFORMATION, KONWLEDGE AND PEOPLE Modernizing, integrating and expanding airport infrastructure Conditions to attract and host major events Smart infrastructure, universal broadband access and integration of information and monitoring system of the city Attractiveness to tourists, talents, R&D investment 19
  20. 20. SUMARY  Context: São Paulos Economy  Urban and economic reestructuring in São Paulo  SP2040 Plan: a strategic vision for city´s economic future  Urban Planning and Urban Design for a more productive São PauloUrban Planning and economic growthfor the city of São Paulo
  21. 21. URBAN PLANNING AND BUSSINESS Productive transition and territorial impacts Location and attractiveness for business and talents Agglomeration economies X diseconomies  mobility  logistics  land prices 21
  22. 22. THE STORYAS TOLD BY THE PRIVATE SECTOR credibility advocacy spatial integration engagement stability SOURCE: BRAIN, 2011. 22
  23. 23. WHAT DOES IT TAKE TO BE A GLOBAL CITY? Finances and business services Science, technology, innovation, research and Tourism developing Leadership sectors Entertainment, culture and creative industry (holdings, governments, etc.) 23
  24. 24. WHAT DOES IT TAKE TO BE A GLOBAL CITY? Finances and business services Science, technology, innovation, research and Tourism developing Leadership sectors Entertainment, culture and creative industry (holdings, governments, etc.) 24
  25. 25. WHAT DOES IT TAKE TO BE A GLOBAL CITY? Management Schools Events and Consulting firms Finances and business services Conventions Science, technology, innovation, research and Tourism developing Software and Business Games industry corridors Leadership sectors Entertainment, culture and creative industry (holdings, governments, etc.) International Investment Attraction
  26. 26. THE ROLE OF URBAN PLANNING Urban Design Architectural Typology Urban Planning qualifies and organizes defines urban defines development transformation morphology, sets up guidelines: areas, defines distribution and the relationship densification, flows and between open and built centralities intensity of uses, main routes and public spaces spaces value creation Spatial distribution of Synergy between activities and people public and private 26
  27. 27. URBANISTIC TOOLS DIRECTING ECONOMIC ACTIVITIES LOCATION IT REDUNDANCY BACK OFFICES New Urban Operation DATA CENTERS New Urban Operation FRONT OFFICES Existing Urban Operation Future expansion of CDB 27
  28. 28. URBANISTIC TOOLS DIRECTING ECONOMIC ACTIVITIES LOCATION IT REDUNDANCY BACK OFFICES New Urban Operation DATA CENTERS New Urban Operation FRONT OFFICES Existing Urban Operation Future expansion of CDB 28
  29. 29. 29Source: http://www.wikipedia.org/
  30. 30. ROAD SYSTEM NEW AVENUE 30
  31. 31. ROAD SYSTEMOPEN AND ENLARGING ROADS 31
  32. 32. TRANSITPUBLIC TRANSPORTATION AXES 32
  33. 33. GREEN AND INSTITUTIONAL AREAS PROPOSAL 33
  34. 34. CYCLINGMOBILITY AND LEISURE 34
  35. 35. URBANISTIC TOOLS DIRECTING ECONOMIC ACTIVITIES LOCATION IT REDUNDANCY BACK OFFICES New Urban Operation DATA CENTERS New Urban OperationFRONT OFFICESExisting Urban OperationFuture expansion of CDB 35
  36. 36. 36
  37. 37. 37
  38. 38. axis axis anchor axis axis anchor axis anchor anchor anchor anchor local squareaxis + local square + commercial boulevard 38
  39. 39. Urban Plan 39
  40. 40. - interligação de equipamentos institucionais - parque linear inundável - uso cotidianoAxis 5 – Linear Park Quirino dos Santos 40
  41. 41. - conexão de estações de metrô - percursos seguros, ciclovia - espaços públicos de permanência - uso misto, comércio voltado para ruaCommercial Boulevard 41
  42. 42. Commercial Boulevard 42
  43. 43. URBANISTIC TOOLS DIRECTING ECONOMIC ACTIVITIES LOCATION IT REDUNDANCY BACK OFFICES New Urban Operation DATA CENTERS New Urban OperationFRONT OFFICESExisting Urban OperationFuture expansion of CDB 43
  44. 44. 44
  45. 45. GROWTH STRATEGIES IN THE EAST ZONEPOLO INSTITUCIONAL POLO ECONÔMICO 45
  46. 46. URBAN PLANNING AND BUSSINESS Scale of urban improvements x targeted policies Complexity of challenges x culture Relocation x spatial oriented inducement 46
  47. 47. Urban Planning and economic growthfor the city of São PauloDomingos PiresMetropolitan Business Planning for Economic Growth and CompetitivenessNovember 2012

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