Online Forums and SMM Presented by: Owais Rafiq
SMM Campaign Peer Influence Analysis  And WOM in Online Communities Going Viral
Peer Influence Analysis <ul><li>Mass Connectors </li></ul><ul><ul><li>People who know a wide variety of people </li></ul><...
Social Network Analysis <ul><li>Many types of Research Methods of which Social Network Analysis is one </li></ul><ul><li>A...
Corporate and Non Profit Blogging <ul><li>New tactic and metric to directly target and influence consumer and/or opinion l...
Going Viral <ul><li>Keep it short </li></ul><ul><li>Maket them share </li></ul><ul><li>Seeding </li></ul><ul><li>Relevant ...
Boards, Forums, and Communities <ul><li>originated as online bulletin boards     </li></ul><ul><li>then newsgroups </li></...
Top Forums http://www.big-boards.com/
Why should I care? <ul><li>New social media websites are in the core, nothing more then differently organized good old for...
Marketers can leverage forums to… <ul><li>Find out what customers want and issues faced  </li></ul><ul><li>Create targeted...
 
Create <ul><li>Find a forum </li></ul><ul><li>Join it, introduce, but do NOT add links </li></ul><ul><li>Add valuable cont...
Questions?
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Online Forums and Social Media Marketing

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A presentation on online forums and its' use in building communities, and an integrated social media marketing strategy

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  • 1. How to get your promotions go viral - Hemanth 2. Social Network Analysis - Kadija 3. Analysis of Influence - Dana 4. Blogging for Business - Kelly 5. Corporate Blogs for Nonprofits - Claire 6. Online Forums and Social Media Marketing – Owais
  • Dana
  • Kadija
  • Kelly/Claire Southwest GM COC, National Arts Centre
  • Hemanth
  • Lingo, “Forums, after all, are inherently social -- they bring people together on common ground.” Newsgroups were difficult to manage Read rules and FOLLOW them, No ELITE speak, Don’t ask people to fix your problems, ask for information 4) Help others 5) search postings before asking Active debate on whether social media ARE forums and vice-versa -While readers can comment on a blog post, they don&apos;t generally set the conversation&apos;s agenda or subject.  This differs greatly from the bilateral nature of online forums, where each member can be author or reader or both. Social Media, a facebook site dedicated to a craft/hobby rather than a product,
  • Japan 2M Vbulletin - paid service 30-100 phBB - free, but issues  
  • WOMM Marketers can use a Network Coproduction Model, target and influence the consumer or opinion leader Online communities lead to offline meetups and decisions (journal of marketing)
  • -Targeted Traffic, go where your customers are
  • focusing on your product category or a problem your pro 4. SEO, Advertising 5. staff, banning, keeping it interesting/relevant – and find information Use netnography strategies to build O’Keefe, Patrick. Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards. AMACOM,  2008
  • My example... joined the Yamaha online forum  -127 000 posts -29 000 users -341 active at one time -paid service (nominal) to post and view pictures -chat room no one uses,  So to summarize, discussion forums provide another avenue by which marketers can evolve reputation management strategies, brand awareness tactics, and even link generation And key benefits of these forums over the traditional social media outlets are as follows 1.  Many forums have had years to build a membership base. 2.  Unlike social media, forums are laser targeted on a topic. 3.  They have deeper, more involved interactions than the short updates in Twitter and Facebook. 4.  Unlike social media, forum postings remain around for years, creating back links and traffic to your web sites Read more:  http://ebusinesstutor.com/blog/2010/12/29/forgotten-social-media-forums/#ixzz1Ev2XtMPL   How to Get Along in an Online Forum http://www.youtube.com/watch?v=9BkCjfye0i0   3. Managing an Online Course: Discussion Forums http://www.youtube.com/watch?v=uTpEVLxbcvQ   How To Use Forums, Discussion Boards And Groups To Boost Your Online Business http://www.youtube.com/watch?v=bbkJdS4TSVs   http://www.youtube.com/watch?v=hD38V8WCej0 Forum Marketing Online      
  • Online Forums and Social Media Marketing

    1. 1. Online Forums and SMM Presented by: Owais Rafiq
    2. 2. SMM Campaign Peer Influence Analysis And WOM in Online Communities Going Viral
    3. 3. Peer Influence Analysis <ul><li>Mass Connectors </li></ul><ul><ul><li>People who know a wide variety of people </li></ul></ul><ul><li>Mass Mavens </li></ul><ul><ul><li>People who know stuff </li></ul></ul>http://www.slideshare.net/Dana-Maven/peer-influence-analysis-7091697?from=share_email
    4. 4. Social Network Analysis <ul><li>Many types of Research Methods of which Social Network Analysis is one </li></ul><ul><li>Any Group of people connected by particular social relationships belong to a social network </li></ul>http://prezi.com/2ipiargvxpwh/social-network-analysis/
    5. 5. Corporate and Non Profit Blogging <ul><li>New tactic and metric to directly target and influence consumer and/or opinion leaders </li></ul><ul><li>“ Sticky” Blog; details, simplify lives, hapiness, fun, and bring people together </li></ul><ul><li>Non Profits; Creates a conversation, Highlights the organization, lack resources </li></ul><ul><li>Effectiveness of NP Blogs ;18% very effective , 55% somewhat effective </li></ul>http://www.youtube.com/watch?v=iR4C9VF7v94 http://www.slideshare.net/kellyrosin/corporate-blogs-7097383 http://www.slideshare.net/ClaireSpeed/corporate-blogs-for-nonprofits-claire-speedfinal1
    6. 6. Going Viral <ul><li>Keep it short </li></ul><ul><li>Maket them share </li></ul><ul><li>Seeding </li></ul><ul><li>Relevant </li></ul><ul><li>Accessible </li></ul><ul><li>Celeberity use </li></ul><ul><li>Buzz </li></ul><ul><li>Heated Comments </li></ul><ul><li>Data-Driven </li></ul>http://www.slideshare.net/hemanththiru/how-to-make-viral-promotions-by-marketingyogi
    7. 7. Boards, Forums, and Communities <ul><li>originated as online bulletin boards     </li></ul><ul><li>then newsgroups </li></ul><ul><li>into very specific topic discussions </li></ul><ul><li>(virtual communities) </li></ul><ul><li>language, norms, rules, politics, nettiquette </li></ul><ul><li>- community/culture into itself </li></ul><ul><ul><li>Forums are community and are typically founded around a specific topic or community group </li></ul></ul><ul><li>now hybrids; blog/forums, social media/forums </li></ul>
    8. 8. Top Forums http://www.big-boards.com/
    9. 9. Why should I care? <ul><li>New social media websites are in the core, nothing more then differently organized good old forums. </li></ul><ul><li>Tony Anicic,  http://inchoo.net/online-marketing/forums-and-social-media-marketing/ </li></ul><ul><li>Blogging gets all the publicity but discussion forums and ratings/reviews account for over 60% of the posts about products and service. Peer influence analysis HBR </li></ul><ul><li>Companies that ignore their own customer discussion forums do so at their own risk. Mary Cronin, The Internet strategy handbook </li></ul><ul><li>The most active forum contributors are mass influencers or ‘Mavens’ Malcom Cladwell, Tipping Point </li></ul><ul><li>-80% of impressions come from 6.2% of people </li></ul><ul><li>-Discussion forums account for 24 million people or 13.4% of the </li></ul><ul><li>US online population </li></ul><ul><li>So, as marketers we NEED to be ACTIVE in online forums… </li></ul>
    10. 10. Marketers can leverage forums to… <ul><li>Find out what customers want and issues faced </li></ul><ul><li>Create targeted (niche) marketing strategies </li></ul><ul><li>Manage reputation  </li></ul><ul><li>Build brand awareness  </li></ul>We do this by, building relationships and credibility
    11. 12. Create <ul><li>Find a forum </li></ul><ul><li>Join it, introduce, but do NOT add links </li></ul><ul><li>Add valuable contributions </li></ul><ul><li>Add your link to your signature </li></ul><ul><li>Understand your business needs </li></ul><ul><li>Develop Guidelines </li></ul><ul><li>Develop a Community </li></ul><ul><li>Promote your community </li></ul><ul><li>Managing </li></ul>Contribute Takes time to build credibility and relationships…
    12. 13. Questions?

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