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Voice Search : Tendances, opportunités, ranker sur Google Home

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Quelles sont les usages et les tendances en matière de recherche vocale ? Quelles sont les perspectives marketing et SEO d'une présence sur Google Home et comment s'y positionner ?

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Voice Search : Tendances, opportunités, ranker sur Google Home

  1. 1. Voice Search : Tendances / Opportunités Comment ranker sur Google Home
  2. 2. Hum… Dans la réalité on n’en est pas encore là
  3. 3. Source : Roast - 2018 Plus de 50% de requêtes sans réponse #WebCampDay // @largow
  4. 4. Source : Roast - 2018 Et bien plus pour certaines thématiques #WebCampDay // @largow
  5. 5. Source : Etude Speak Easy / J.Walter Thompson & Mindshare 2018 Des usages courts et pratiques #WebCampDay // @largow
  6. 6. Titre Titre #WebCamp Ok Google… Quel temps demain ?
  7. 7. Titre Titre #WebCamp Ok Google… Sers-moi de minuteur
  8. 8. Titre Titre #WebCamp Ok Google… Joue-moi Jazz Radio
  9. 9. https://support.google.com/googlehome/answer/7071793?hl=fr #WebCampDay // @largow
  10. 10. Titre Titre #WebCamp Ok Google… Joue-moi de la musique pop
  11. 11. Et puis c’est tout… Pas d’accès avec une discothèque locale
  12. 12. Titre Titre #WebCamp Ok Google… Je veux de l’actu
  13. 13. Au delà des partenariats spécifiques via flux audio, certain média presse on lancé leur appli
  14. 14. Source : Les Echos #WebCampDay // @largow
  15. 15. Titre Titre #WebCamp Ok Google… Sers-moi d’agent conversationnel
  16. 16. https://developers.google.com/actions/smarthome/create-app Google home est aussi une plateforme applicative #WebCampDay // @largow
  17. 17. Un annuaire des apps dispo sur l’appli Google Home #WebCampDay // @largow
  18. 18. Titre Titre #WebCamp Ok Google… Je veux jouer…
  19. 19. Titre Titre #WebCamp Ok Google… Sers-moi d’encyclopédie
  20. 20. Mais il ne faut pas demander de choses trop compliquées
  21. 21. Titre Titre #WebCamp Ok Google… Comment aller au Louvre ?
  22. 22. #WebCampDay // @largow
  23. 23. Titre Titre #WebCamp Ok Google… Conseille-moi un resto
  24. 24. Titre Titre #WebCamp Ok Google… Bascule sur la TV
  25. 25. Mais il ne faut pas demander de choses trop compliquées
  26. 26. C’est pour l’instant limité
  27. 27. En fait la recherche vocale aujourd’hui c’est un peu… + + + #WebCampDay // @largow
  28. 28. 26% des utilisateurs réguliers ont déjà fantasmé sexuellement sur leur assistant vocal 62% des utilisateurs aimeraient donner une voix de célébrité à leur assistant vocal Source : Etude Speak Easy / J.Walter Thompson & Mindshare 2018 #WebCampDay // @largow
  29. 29. Titre Titre #WebCampD
  30. 30. Ce qui manque aux assistants vocaux en fait… c’est un écran
  31. 31. Source : Stone Temple 2018 Google Assistant serait le meilleur des assistants vocaux #WebCampDay // @largow
  32. 32. Source : NetElixir “Search without screens” report 2018 #WebCampDay // @largow
  33. 33. Source : NetElixir “Search without screens” report 2018 #WebCampDay // @largow
  34. 34. https://developers.google.com/search/docs/data-types/recipe Depuis le 8 mai, tous les Rich snippets Recipe sont en erreur  #WebCampDay // @largow
  35. 35. https://developers.google.com/search/docs/data-types/recipe Et cet update, c’est pour la recherche vocale #WebCampDay // @largow
  36. 36. https://developers.google.com/search/docs/data-types/recipe La vidéo, en prévision des assistants vocaux à écran ? #WebCampDay // @largow
  37. 37. Il reste quand même un problème de taille pour Google
  38. 38. Source : NetElixir “Search without screens” report 2018 #WebCampDay // @largow
  39. 39. Google semble privilégier le modèle de l’apporteur d’affaires
  40. 40. Mais aussi les commissions sur paiement
  41. 41. Il reste aussi un problème de taille pour les éditeurs de sites
  42. 42. Critères de classement
  43. 43. Speed
  44. 44. Source : Backlinko 2018 Speed #WebCampDay // @largow
  45. 45. Source : Backlinko 2018 Titre #WebCampDay // @largow
  46. 46. HTTPS
  47. 47. Titre Titre #WebCampDSource : Backlinko 2018
  48. 48. Domain Authority
  49. 49. Source : Backlinko 2018 #WebCampDay // @largow
  50. 50. Source : Backlinko 2018
  51. 51. Feature snippet
  52. 52. Source : Roast - 2018 #WebCampDay // @largow
  53. 53. Source : Stone Temple 2018 Et pas seulement dans les produits Google #WebCampDay // @largow
  54. 54. Mais des différences entre feature snippets et réponses Google assistant… #WebCampDay // @largow
  55. 55. Source : SEMRush – Mai 2018 Wikipédia écrase la concurrence dans les feature snippets 0 20000 40000 60000 80000 100000 120000 Nb de Feature Snippet #WebCampDay // @largow
  56. 56. Source : Moz – Mai 2017 Privilégiez les FS de type texte #WebCampDay // @largow
  57. 57. Le bon contenu pour la Voice Search
  58. 58. Source : Backlinko 2018 Anatomie de la page de contenu qui ranke en Voice Search #WebCampDay // @largow
  59. 59. Source : Backlinko 2018 Titre #WebCampDay // @largow
  60. 60. Creusez du côté des PAA #WebCampDay // @largow
  61. 61. Creusez du côté des PAA #WebCampDay // @largow
  62. 62. Selon votre business : SEO et/ou App Ecommerce : peu d’opportunité hors test & learn (pour l’instant) Les bons réflexes : - Implémenter les microformats en j-son - Retravailler sa FAQ en l’orientant « feature snippets » - Mettre en place une stratégie PAA - Réfléchir ses keywords aussi en langage naturel - Repenser ses contenus en format long - Optimiser sa webperf #WebCampDay // @largow
  63. 63. Contact : virginie#WebCampDay // @largow.com Mobile : 06 27 26 67 08 #GrowthMarketing #SocialMedia #Product #SEO #Mobile #ASO #Medias Virginie Clève Digital Strategist www.largow.com

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