Taking Advantage of Facebook Timeline for Brands- 15 Minute Webinar

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In 15 minutes our Director of Social Media, Ja-Nae Duane and Social Media Specialist Jill Jankowski explain in detail the changes to the Facebook Brand Pages and the new best practices for companies.

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Taking Advantage of Facebook Timeline for Brands- 15 Minute Webinar

  1. 1. Taking Advantage of Facebook Timeline for Brands in 15 minutes Presented by .
  2. 2. Got Questions?• Submit Questions:• Via the GoToWebinar “Questions” Box• Twitter: @ovrdrv or #timelinechat• Join Our Google+ Hangout Afterwards 2 .
  3. 3. Overdrive: Integrated Online Marketing Agency Search Engine Optimization Search Engine Analytics Marketing Marketing Online Automation, Advertising, Email Media Marketing, etc. Creative, Social Media, Website Design Blogs 3 .
  4. 4. Overdrive Clients 4 .
  5. 5. Presenters: Ja-Naé Duane Jill Jankowski Director, Social Media Social Media Specialist Overdrive Interactive Overdrive Interactive @TheSunQueen @icanhazjill 5 .
  6. 6. Facebook Stats .
  7. 7. 7Source: minutesteak.co.uk .
  8. 8. CHART OF THE DAY:Facebook’s Unbelievable Effect on The Rest of the Web (June 24, 2011) 8 .
  9. 9. How to Activate Timeline for Pages .
  10. 10. Activate Timeline for Pages1.2. 10 .
  11. 11. Activate Timeline for Pages 11 .
  12. 12. Activate Timeline for Pages 12 .
  13. 13. Cover Photo .
  14. 14. Creating and Uploading a Cover Photo 14 .
  15. 15. Cover Photo Dimensions Source: http://www.skandnet.com/newsletter/new-facebook-pages-timeline-size-recommendations-for-perfect- images-every-time 15 .
  16. 16. Cover Photo 16 .
  17. 17. “About” Section .
  18. 18. The “About” Section 18 .
  19. 19. Optimizing the “About” Section 19 .
  20. 20. Optimizing the “About” Section “Places” Page Regular Page 20 .
  21. 21. Apps – How are they Different in Timeline? .
  22. 22. Apps – How are they Different in Timeline? 22 .
  23. 23. Apps – How are they Different in Timeline? Before After 23 .
  24. 24. Apps – How are they Different in Timeline?Source: http://www.skandnet.com/newsletter/new-facebook-pages-timeline-size-recommendations-for-perfect-images-every-time 24 .
  25. 25. Apps – How are they Different in Timeline? 25 .
  26. 26. Messaging – Talk Privately with Your Fans .
  27. 27. Messaging – Talk Privately with Your Fans 27 .
  28. 28. Messaging – Talk Privately with Your Fans 28 .
  29. 29. The Core of Timeline: Your Posts and Activity .
  30. 30. The Core of Timeline: Your Posts and Activity 30 .
  31. 31. The Core of Timeline: Your Posts and Activity 31 .
  32. 32. The Core of Timeline: Milestones 32 .
  33. 33. The Core of Timeline: Pin It 33 .
  34. 34. The New Admin Panel .
  35. 35. The New Admin Panel 35 .
  36. 36. Best Practices for Timeline .
  37. 37. Storytelling through Milestones 37 .
  38. 38. Always on Top 38 .
  39. 39. Behind-the-Scenes 39 .
  40. 40. Make the Most of Apps 40 .
  41. 41. Emphasize Visualization 41 .
  42. 42. Questions and Discussion .
  43. 43. http://www.facebook.com/overdriveinteractive 43 .
  44. 44. Upcoming Overdrive Events Jane Maas “The Art of Advertising” March 15th, 5:30 PM http://www.ovrdrv.com/janemaas NEDMA Marketing Technology Summit March 21, Boston Common Hotel http://www.nedma.com“Opportunities in Online Advertising” Webinar Date and Time TBA 44 .
  45. 45. Please fill out the online evaluation! 45 .
  46. 46. Thank you!Moderator: Louis GudemaOverdrive Interactive, Vice President of Business Developmentlgudema@overdriveinteractive.comP: 617-254-5000, x1103 46 .
  47. 47. Thank You .

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