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opening a wedding planner business

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opening a new business

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opening a wedding planner business

  1. 1. Presentation on opening a wedding planner business
  2. 2. Prepared by :  AKTER FARJANA ------ 12-22509-3 GOMES OVIE STANLY ------ 12-22507-3 RAIHAN TOPU ------ 12-22325-3 GOSHWAMI AKASH ------ 12-22469-3 GOMES ALEX ANDREW ------ 12-22465-3 REDWANUZZAMAN ------ 12-22444-3
  3. 3. Contents  Name & type of business  Mission  Vision  Brief description of our company  Target Market  Services  Growth Trend  Pricing Power  Cash Flow  SWOT analysis  Marketing mix  Human Resource Management  Handling Major Problems  Conclusion
  4. 4. “Unique Wedding Consultant” Happily Ever After We are opening a wedding planner company in Baridhara . Our company is not so big .
  5. 5. Mission Our mission is to provide higher hospitality service in lower cost to our customers. Vision In the primary condition by graving customers we want to make us known and well reputed wedding planner organization in all over the country.
  6. 6. Brief description of our company Our company is in Baridhara, our company is not so big. This business will start out as a simple proprietorship. We provide services to marriages who are interested to have a wedding planner. Target Market strategy We offer services mostly to the bride and grooms as well as the family members. Our target to make our company at the position as an experienced provider of wedding planning services.
  7. 7. Services Services we are providing :  Decoration  Food Arrangement  Beautician  Shopping Consultancy  Providing Technical Solution  Financial advisement  Fast Aid Medical Arrangement  Security System  Photography  Costume
  8. 8. Growth Trends  Growth trends in business are important indicators of consumer spending patterns. We can get opportunities by using trend information. By using growth trends we can satisfy our consumer demand.
  9. 9. Pricing Power  The pricing power portion of the marketing plan involves determining how we will price our services. Our services price are on various themes: THEMES PRICE Fairy tale 2,00,000 Barbie 3,00,000 Magic 1,50,000 Prince princess 2,50,000
  10. 10. Cash Flow Inflow Amount Outflow Amount Service 45,00,000 Equipment 5,00,000 Transport Expense 10,00,000 Employees Salary 10,00,000 Advertisement 7,20,000 Power Supply 1,00,000 Office Rent 3,00,000 Total 45,00,000 Total 36,20,000
  11. 11. SWOT analysis Strength Weakness  Expert and dedicated management faculty  No financial problem and enough reserved cash  Better advertisements  Enough manpower  Lack of enough place  Communication problem
  12. 12. SWOT analysis (continued) Opportunity Threats  Good support from government  Few competitors  People showing interest on having wedding planner  Political situation also a threat  Loosing customers for competitors
  13. 13. Market Analysis Summary  As previously stated, marriage is a billion money industry, therefore, just about everyone we meet is a potential client. However, we mostly advertise to brides, grooms, and family members
  14. 14. Marketing Mix The marketing mix consists of the "4 P's.’’ The basic principles of marketing consist of  product  price  place  promotion.
  15. 15. Marketing mix Product Price  Higher hospitality service  Luxurious service  Good security service we give different types of service on different themes and our service rate are depended on those themes the prices are given as per themes
  16. 16. Marketing mix (continued) Place Promotion  Baridhara Dhaka  Less competitors  Reasonable for nearest customers  TV adverts  Newspapers  Posters  Bill-boards  Focusing on opening new branches
  17. 17. Human Resource Management The importance of Human Resource Management in an organization cannot be denied. In case of a wedding planner industry it gains more importance where a large number of diverse workforces have to be handled by the management.
  18. 18. Human Resource Development  Recruitment  Training And Development  Planning
  19. 19. Method of Recruitment  Direct Methods  Indirect Methods  Third Party Methods CAMPUS RECRUITMENTS Newspaper advertisements Television and radio advertisements Private employment search firms Employment exchanges Gate hiring and contractors Unsolicited applicants/walk-ins Internet recruiting
  20. 20.  Educated employees.  Experienced trainer.  Dedicated & Hard working. Planning  Opening new branches in future
  21. 21. Handling major problems Problems Handling Problems  Communicating problem  Political problems  Less customers  Economical problems  Improved communicating system  Overcomed this problem  Improved our advertising system  We took loan from bank
  22. 22. Conclusion With its some disadvantages it is a very profitable business. We provide services to our customers at a high quality and they are happy with us. Now a days many Bangladeshi couples are showing interest to have a wedding planner in their marriage occasions.
  23. 23. Thank you

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