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Designing with Data for Humans

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DESIGNING WITH DATA FOR HUMANS
Designers and UX professionals have the opportunity and skills to shape data so it’s understandable, manageable and positively affects lives.

Ivo Gasparotto has worked on a team at GE Capital to create an intuitive application for users to manage and manipulate massive amounts of business and operations-related data. The team produced a user-centered application that allows access to data and surfaces unique insights into their business. Ivo will share what he’s learned about using design to make data more meaningful for people in the ways they do business and connect with the world.

Published in: Design, Technology
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Designing with Data for Humans

  1. 1. Designing with Data 
 for Humans UXThursday, June 26th 2014 Ivo Gasparotto / @ovidovi
  2. 2. “…it provides us with new kinds of glasses to see the world.” -Moritz Stephaner, information designer
  3. 3. Understanding Users and Data
  4. 4. What is fleet management? Vehicles service sales Humans drivers managers executives
  5. 5. ! What are the biggest opportunities for improvement?
  6. 6. Large scale Location Diverse data sets Numeric format Vehicle data qualities
  7. 7. Sketch it out but prototype with real data
  8. 8. BI LEAD PROJECT MANAGER DATA ANALYST ARCHITECT BI LEAD VISUAL DESIGN INTERACTION DESIGN NOT PICTURED DATA BASE ARCHITECT BACK-END DEVELOPMENT FRONT-END DEVELOPMENT DATA SCIENTIST BUSINESS ANALYST GEOSPATIAL DEVELOPER The team
  9. 9. d3js.orgprocessing.org
  10. 10. Building 
 Structure
  11. 11. Large scale Location Diverse data sets Numeric format Vehicle data qualities
  12. 12. Visualization choices: Large scale Grouping like objects with aggregation Enable movement through 
 layers of information ! ! ! Allow for granular views of data ! ! ! Represent different perspectives
  13. 13. Loss of important detail through aggregation ! ! ! High density provides richness in data ! ! ! Visualization choices: Large Scale Leverage density to provide more depth in the data
  14. 14. Use geography as a navigation system Visualization choices: Location
  15. 15. Use geography as a canvas Visualization choices: Location
  16. 16. Change Perspective Manage Categories Adjust Binary AspectsSet Threshold Allow for exploration by providing controls Design choices: Diverse datasets
  17. 17. Scale or range 5 1 Make numbers more relevant and understandable Metaphor 143.89 Context 185.79 Design choices: Numeric formats
  18. 18. Creating Experiences
  19. 19. “How can I look at the problem from different vantage points? ! How can I look at this information? Can it be made to look smaller? Can I see it in context? How can I pull myself out of the situation? How do I see it by changing scale?” ! ! -Richard Saul Wurman, Information Anxiety
  20. 20. Humans understand stories
  21. 21. “What the Jobs Report Really Means” by Matthew C. Klein http://www.bloomberg.com/dataview/2013-11-08/
  22. 22. “What the Jobs Report Really Means” by Matthew C. Klein http://www.bloomberg.com/dataview/2013-11-08/
  23. 23. “What the Jobs Report Really Means” by Matthew C. Klein http://www.bloomberg.com/dataview/2013-11-08/
  24. 24. Our Responsibility
  25. 25. Chicago Hot List: Predictive Policing “An index of the roughly 400 people in the city of Chicago supposedly most likely to be involved in violent crime.”
  26. 26. A call to action
  27. 27. Thank you Ivo Gasparotto / @ovidovi

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