Talk given at Social Media Week Copenhagen, smwcph, February 2014.
In 2013 "hashtags" went mainstream to a broader audience, not only in Social Media circles. From a Danish perspective: what were the big hashtags uses, what where the smaller but interesting uses and cases. Cases of Twitter, Facebook & Instagram uses of hashtags for events, organizaions and companies. The How-to and Not-to's with Hashtags.
Why it is important to use and listen to hashtags, f.ex. for lead generation in the opportunity economy.
What can we expect for 2014 in the area of hashtag usage - marketing, TV, out-door ads etc.
Danish expert on Twitter, Stefan Bøgh-Andersen, Overskrift.dk, and social media consultant Jacob Holst Mouritz, Advice A/S, will guide you through.