From Napkin Sketch to Product

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Workshop presentation on UX together with @CDrehkopf for the 3 Day Startup Event at Tongji University in Shanghai, China.

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  • Numbers on how bad UX can affect business ( conversion rates)\n
  • Numbers on how bad UX can affect business ( conversion rates)\n
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  • News aggregators: flipboard, pulse\n
  • News aggregators: flipboard, pulse\n
  • News aggregators: flipboard, pulse\n
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  • News aggregators: flipboard, pulse\n
  • News aggregators: flipboard, pulse\n
  • News aggregators: flipboard, pulse\n
  • Numbers on how bad UX can affect business ( conversion rates)\n
  • News aggregators: flipboard, pulse\n
  • News aggregators: flipboard, pulse\n
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  • Talking about lean ux\n
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  • Talking about lean ux\n
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  • \n
  • Talking about lean ux\n
  • Talking about lean ux\n
  • \n
  • Talking about lean ux\n
  • \n
  • Talking about lean ux\n
  • Talking about lean ux\n
  • News aggregators: flipboard, pulse\n
  • News aggregators: flipboard, pulse\n
  • \n
  • Talking about lean ux\n
  • Talking about lean ux\n
  • Talking about lean ux\n
  • Talking about lean ux\n
  • Talking about lean ux\n
  • Numbers on how bad UX can affect business ( conversion rates)\n
  • From Napkin Sketch to Product

    1. 1. From napkin sketch to productA workshop on UX for startups Nicky Szmala | Christian Drehkopf | October 2011 3DS Shanghai @Tongji University
    2. 2. Nicky in a nutshellCorporate side Startup sideEuropeGermany_Berlin (onsite)Germany_Dusseldorf (onsite)Germany_Hamburg (onsite)England_LondonFrance_ParisFinland_Helsinki (onsite)North AmericaUSA_Santa MonicaAsiaChina_Beijing (onsite)China_Shanghai (onsite)China_Guangzhou (onsite)Singapore (onsite)UAE_DubaiJapan_Tokyo
    3. 3. Chris in a nutshell • 10 years experience in the advertising and design world for offline, online, mobile and digital media • Design Lead at iconmobile Group, Berlin, Germany – delivering high end digital user experiences CHICAGO HELSINKI BERLIN LOS LONDON NEW ANGELES YORK PARIS SHANGHAI SEOULMember ofSelection of clients
    4. 4. What isUX?
    5. 5. Ux = User Experience
    6. 6. This is an experience
    7. 7. And this too …
    8. 8. And of course this …
    9. 9. Or this …
    10. 10. Also this …
    11. 11. A simple model …
    12. 12. User-Experience (UX) is about how a person feels when interacting witha product, system or service. ISO 9241-210 ergonomics of human system interaction
    13. 13. User Experience is
    14. 14. User Experience is• required – your product / service cannot not have an user experience
    15. 15. User Experience is• required – your product / service cannot not have an user experience• innovative – designing UX is one of the most efficient ways of communicating and controlling your product outcome
    16. 16. User Experience is• required – your product / service cannot not have an user experience• innovative – designing UX is one of the most efficient ways of communicating and controlling your product outcome• useful – the UX of your product is often the first experience your customers have with your product or service
    17. 17. UXexamples
    18. 18. UX is about device input ...5 WayJumping 5 Wayfrom link Cursorto link based Touch screen
    19. 19. … and device output. 28 6 3 Features Features Browse Features View Browse Slideshow View Share Share AirPrint AirPlay
    20. 20. … but especially about the connections.
    21. 21. UX is a strategy to present ...
    22. 22. ... to manage content.
    23. 23. ... and peer interactions.
    24. 24. User Experience is about knowing yourcustomer … individual practical brand focused rational emotional no-car extroverted social
    25. 25. User Experience is about knowing yourcustomer and your market. individual Highest (anticipated) opportunity brand focused rational emotional social
    26. 26. UXapplied
    27. 27. “Perfection is achieved,not when there is nothing more to add,but when there is nothing left to take away.” Antoine de Saint-Exupery (french writer, poet and pioneering aviator)
    28. 28. Designing User Experiencesis an agile process abstract concept designanalytic synthetic research development real
    29. 29. UXtesting
    30. 30. Measuring User ExperiencesUsing the right method generative formative predictive Quantitative Qualitative Time
    31. 31. Creating User ExperiencesLow-Fi-Prototypes Start Simple ITERATIONS Learn and optimize
    32. 32. Measuring User ExperiencesPaper Based Prototyping
    33. 33. Measuring User ExperiencesCustomer Recreation
    34. 34. Measuring User ExperiencesQualitative Your PC Webcam or Steadycam Or simplyCamtasia recordStudio interactionTrail with phoneVersion camera
    35. 35. Measuring User ExperiencesQualitative
    36. 36. Test Drive
    37. 37. Measuring User ExperiencesQuantitative
    38. 38. UXresources
    39. 39. Find and hire designerswww.behance.net
    40. 40. Download professional Web Designs under 50$www.templatemonster.com
    41. 41. Crowd Source Design
    42. 42. Rappid Wireframing Toolwww.balsamiq.com
    43. 43. “Everything should be made as simple as possible but not simpler.” Albert Einstein
    44. 44. Recommended Books
    45. 45. Recommended BooksSteve Krug– Rocket Surgery …-> Do-It-Yourself guidefor usability testing
    46. 46. Recommended BooksSteve Krug Adaptive Path– Rocket Surgery … – Subject to Change-> Do-It-Yourself guide -> Why user experiencefor usability testing matters + examples
    47. 47. Recommended BooksSteve Krug Adaptive Path John Maeda– Rocket Surgery … – Subject to Change – Simplicity-> Do-It-Yourself guide -> Why user experience -> A book about howfor usability testing matters + examples to design
    48. 48. Make it work.

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