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Managing Your Personal Brand Online


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This presentation looks at how the Internet has evolved from a static "push" environment to the interactive community it is today. It defines social media and shows you how to use tools like blogs, podcasts and social networks to build and effectively manage your personal brand online.

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Managing Your Personal Brand Online

  1. 1. Welcome! Welcome to: Managing Your Personal Brand Online Mhairi Petrovic
  2. 2. Agenda <ul><li>Evolution of the Internet </li></ul><ul><li>Internet Networking Hubs </li></ul><ul><li>Your Personal Brand Online </li></ul><ul><li>Defining your goals </li></ul><ul><li>Social Media Tools </li></ul><ul><li>Guidelines for Safe Personal Branding </li></ul><ul><li>Examples of great Internet networking </li></ul><ul><li>Monitoring Your Brand Online </li></ul><ul><li>Recap </li></ul>
  3. 3. The Evolution of The Internet <ul><li>Static to Dynamic </li></ul><ul><li>Push to Pull </li></ul><ul><li>Individuals to Community </li></ul><ul><li>Few to Many </li></ul><ul><li>Isolation To Interaction </li></ul><ul><li>Old versus New Media </li></ul><ul><li>Its all about being social </li></ul>
  4. 4. The Internet Now
  5. 5. Internetworking Hubs Content Sharing Video/ Photo Industry & Media Social Networks Professional Networks Blogs Forums/ Events Virtual Hubs
  6. 6. Social Media Scene <ul><li>Over half of Canadians online use social media tools </li></ul><ul><li>No longer the domain of youth </li></ul><ul><li>Collaboration is key </li></ul><ul><li>Easy and inexpensive Networking Tool </li></ul><ul><li>Worldwide exposure </li></ul><ul><li>Targeted audience </li></ul>
  7. 7. Your Personal Brand On-line <ul><li>Be true to real life </li></ul><ul><li>Always conduct yourself professionaly in these forums </li></ul><ul><li>Highlight what sets you apart </li></ul><ul><li>Be active in the community </li></ul><ul><li>See yourself as others see you </li></ul><ul><li>8 out of ten recruiters check your online profile </li></ul>
  8. 8. What Are Your Goals​​​ ? <ul><li>What are you trying to achieve? </li></ul><ul><li>Who is your intended audience? </li></ul><ul><li>What are your strengths? </li></ul><ul><li>How much time do you have to allocate to this? </li></ul>
  9. 9. Professional Networks <ul><li>Fastest growing of all networks </li></ul><ul><li>Linkedin - Largest professional network in NA </li></ul><ul><li>All professional users </li></ul><ul><li>Your credentials online </li></ul><ul><li>Get to know and interact with industry peers </li></ul><ul><li>Establish your expertise </li></ul><ul><li>Showcase your talents by answering questions </li></ul><ul><li>Learn and share your knowledge </li></ul><ul><li>Find jobs and get referalls </li></ul>
  10. 10. Social Networks - Facebook <ul><li>Facebook is more professional and authentic </li></ul><ul><li>Create a profile and begin adding friends </li></ul><ul><li>Spread the word </li></ul><ul><li>Referrals are better than cold leads </li></ul><ul><li>Become a groupy </li></ul><ul><li>Create a company “Page” </li></ul><ul><li>Advertise </li></ul>
  11. 11. Social Networks - MySpace <ul><li>Largest social network in NA </li></ul><ul><li>More blue collar users </li></ul><ul><li>Branded look and feel </li></ul><ul><li>Great way to: </li></ul><ul><ul><li>Network with more people </li></ul></ul><ul><ul><li>Promote – via bulletins </li></ul></ul><ul><ul><li>Drive traffic to your site </li></ul></ul><ul><ul><li>Spread awareness of what you do </li></ul></ul>
  12. 12. Social Networks: Twitter <ul><li>Micro Blog </li></ul><ul><li>140 character limit </li></ul><ul><li>Link to your site or blog </li></ul><ul><li>3rd largest driver of traffic </li></ul><ul><li>Short, sharp bursts of info </li></ul><ul><li>Promote your offering </li></ul><ul><li>Establish you in your niche </li></ul>
  13. 13. The Key to Social Networking Success <ul><li>Know your goals and act accordingly </li></ul><ul><li>Grow Your Network </li></ul><ul><li>Join Groups or create your own </li></ul><ul><li>Use your status box </li></ul><ul><li>Ask questions </li></ul><ul><li>Using widgets appropriately </li></ul><ul><li>Set the right privacy setting </li></ul>
  14. 14. Enter the Blogosphere <ul><li>Web log </li></ul><ul><li>Cronological Order </li></ul><ul><li>Constant flow of information </li></ul><ul><li>Categorized by subject </li></ul><ul><li>Interaction builds community </li></ul><ul><li>Blogging has mass appeal </li></ul>
  15. 15. Who is blogging? <ul><li>133 million blogs </li></ul><ul><li>Blog out there on every topic </li></ul><ul><li>Canadians are taking advantage of blogs </li></ul><ul><li>89% of businesses use blogs </li></ul><ul><li>Not just young folk </li></ul>
  16. 16. Blogging 3 Steps <ul><li>Step 1 – Get Aquainted </li></ul><ul><li>Step 2- Collaborate </li></ul><ul><li>Step 3 – Blog Yourself </li></ul>
  17. 17. Examples of Social Media Successes <ul><li>Mari Smith on Facebook </li></ul><ul><li>Rob Duncan on LinkedIn </li></ul><ul><li>Wiggly Wigglers </li></ul><ul><li>Threadless </li></ul><ul><li>Yes We Can – Barack Obama </li></ul>
  18. 18. Guidelines for Safe Personal Branding Online <ul><li>You are in control </li></ul><ul><li>Google Yourself! </li></ul><ul><li>Do the granny test on the results </li></ul><ul><li>Always portray yourself professionally </li></ul><ul><li>Be selective about who you add </li></ul><ul><li>Add applications that are specific to what you do </li></ul><ul><li>Schedule internet networking time </li></ul><ul><li>Join and contribute to groups </li></ul><ul><li>Be true to who you are </li></ul><ul><li>Be respectful and don’t use profanities </li></ul>
  19. 19. Privacy <ul><li>Every tool has capabilities to allow for effective privacy control </li></ul><ul><li>Know how to change these </li></ul><ul><li>Use them to give appropriate access according to your goals </li></ul><ul><li>You choose how much or how little you make public </li></ul><ul><li>For blog privacy, you can limit access or commenting capabilities </li></ul>
  20. 20. Monitoring Your Online Brand <ul><li>Always check your profile view </li></ul><ul><li>Google Yourself </li></ul><ul><li>Tweetscan </li></ul><ul><li>Google Alerts </li></ul><ul><li>Pipl </li></ul>
  21. 21. Internet Networking Recap <ul><li>Done right can really advance your career and grow your business </li></ul><ul><li>Done wrong can damage your chances </li></ul><ul><li>Focus on the hubs appropriate to your niche </li></ul><ul><li>Use networks appropriately </li></ul><ul><li>Be safe </li></ul><ul><li>Schedule time in these forums </li></ul><ul><li>Enjoy </li></ul>
  22. 22. Join My Network <ul><li>Mhairi Petrovic on LinkedIn </li></ul><ul><li>“ Outsmarts” on MySpace </li></ul><ul><li>“ Mhairi Petrovic” on Facebook </li></ul><ul><li>[email_address] </li></ul><ul><li>604 290 4099 </li></ul><ul><li>Questions – let me know! </li></ul>