Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Use a Virtual Book Tour to Sell More Books


Published on

Authors are shown how a virtual book tour can be implemented as an effective book marketing strategy.

For more information about how self-publishing authors can tap a new audience with their own Virtual Book Tour, visit:

  • Be the first to comment

  • Be the first to like this

How to Use a Virtual Book Tour to Sell More Books

  1. 1. Outskirts Press Presents: Using a Virtual Book Tour To Boost Your Book Sales Your Presenter: Elise Connors
  2. 2. <ul><li>What is a Virtual Book Tour? </li></ul><ul><ul><li>Stops on blogs, online radio shows, etc. to promote book </li></ul></ul><ul><ul><ul><li>Cheaper alternative to face-to-face (F2F) tour </li></ul></ul></ul><ul><ul><ul><ul><li>No travel costs </li></ul></ul></ul></ul><ul><ul><ul><li>More convenient than F2F tour </li></ul></ul></ul><ul><ul><ul><ul><li>You can “tour” from the comfort of your home </li></ul></ul></ul></ul><ul><ul><ul><li>Permanency </li></ul></ul></ul><ul><ul><ul><ul><li>Your “tour stop” will be there unless deleted by host </li></ul></ul></ul></ul><ul><ul><ul><li>Wider “reach” </li></ul></ul></ul><ul><ul><ul><ul><li>You can have a global audience </li></ul></ul></ul></ul>
  3. 3. <ul><li>Who can benefit from a Virtual Book Tour? </li></ul><ul><ul><li>All authors with books in all genres </li></ul></ul><ul><li>There are a variety of “hosts” out there </li></ul><ul><ul><li>Book bloggers, industry bloggers, etc. </li></ul></ul>
  4. 4. <ul><li>How do you set up a Virtual Book Tour? </li></ul><ul><ul><li>Decide on dates </li></ul></ul><ul><ul><li>Research bloggers </li></ul></ul><ul><ul><ul><li>Find credible (and interested) bloggers </li></ul></ul></ul><ul><ul><li>Contact bloggers </li></ul></ul><ul><ul><ul><li>Good pitch letter required </li></ul></ul></ul><ul><ul><li>Send them any needed information </li></ul></ul><ul><ul><ul><li>Guest post write up, copy of book, etc. </li></ul></ul></ul><ul><ul><li>Day of tour: engage the host’s community </li></ul></ul>
  5. 5. <ul><li>Virtual Book Tour etiquette notes: </li></ul><ul><ul><li>Promote your tour (and the hosts) </li></ul></ul><ul><ul><li>Be prompt with providing anything requested by your host </li></ul></ul><ul><ul><li>Offer to do something special for host/community (autographed copy giveaways work well) </li></ul></ul><ul><ul><li>Thank your host </li></ul></ul>
  6. 6. <ul><li>What if I need help? </li></ul><ul><ul><li>We have a Virtual Book Tour solution available </li></ul></ul><ul><ul><ul><li>We pair you with hosts </li></ul></ul></ul><ul><ul><ul><li>We give you a toolkit to use (cover letter, sample interview, etc.) </li></ul></ul></ul><ul><ul><ul><li>We create a promotional video for your tour </li></ul></ul></ul><ul><ul><ul><li>We feature you on one of our blogs </li></ul></ul></ul><ul><li>Cost: $399 or less ( ) </li></ul>
  7. 7. ~ QUESTIONS ~
  8. 8. Stay Connected…