Blogging, Community and Influence Bloggers Relations October 2007 2nd Floor, Exmouth House 3 -11 Pine Street L ondon E C1R...
Online community demographics Creators Publish a blog Publish a webpage Upload video to sharing sites Experts Post comment...
Blogging - facts and figures <ul><li>Currently there are 75 million blogs in the world - growing from 35 to 75 million blo...
The audience - bloggers <ul><li>The main creators and opinion formers online are bloggers, they are characterised as being...
Top 10 UK blogs <ul><li>www. mashable .com  - Mashable.com  </li></ul><ul><li>750,000 unique users, page impressions are  ...
Blog Stats - Size of Blogosphere
Blog Stats - Top Media Sources (1-50)
Blog Stats - Top Media Sources (51-100)
Blog Stats - Posts by language
Blog Reviews - Influencing effect   This is what one blogger (who we sent a Viewty) did with his review in addition to wri...
Evolving community membership Time
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Outside Line - Blogging, community and influence communications guidelines

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Our communication guidelines back in 2007.

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Outside Line - Blogging, community and influence communications guidelines

  1. 1. Blogging, Community and Influence Bloggers Relations October 2007 2nd Floor, Exmouth House 3 -11 Pine Street L ondon E C1R 0JH T: +44 (0)20 7841 3970 www.outsideline.co.uk
  2. 2. Online community demographics Creators Publish a blog Publish a webpage Upload video to sharing sites Experts Post comments on blogs Post ratings and reviews Functionals Read Blogs Watch peer-generated videos Listen to Podcats Enthusers Use RSS Tag web pages Use social networking sites 14% 21% 31% 34% Opinion formers
  3. 3. Blogging - facts and figures <ul><li>Currently there are 75 million blogs in the world - growing from 35 to 75 million blogs took just 320 days. That’s 120,000 new weblogs each day, or 1.4 new blogs every second. [Technorati, April 2007] </li></ul><ul><li>1.5 million posts on those blogs are made each day, or 17 posts per second. [Technorati, April 2007] </li></ul><ul><li>Most importantly, out of the top 100 most visited sites in the world 22 are blogs - up from 12 in the prior quarter. [Technorati, April 2007] </li></ul><ul><li>Japanese the #1 blogging language at 37%, English second at 33%, Chinese third at 8%, Italian fourth at 3%. [Technorati, April 2007] </li></ul><ul><li>77% of UK consumers would use information from blogs to influence their purchasing decisions. [Hostway, September, 2005] </li></ul><ul><li>35% of companies are planning to use corporate blogs in the next 12 months; 17% are using them already. [ E-Consultancy Customer Engagement Report, November 2006] </li></ul><ul><li>27% of UK internet users are actually bloggers. [MSN Spaces 2007] </li></ul><ul><li>The latest technology news (33%), new music (30%), news (28%), film news (25%) and sports news (19%) were all reasons why internet users read blogs. [MSN Spaces 2007] </li></ul>
  4. 4. The audience - bloggers <ul><li>The main creators and opinion formers online are bloggers, they are characterised as being: </li></ul><ul><ul><li>Openly vocal, with a larger than average ego </li></ul></ul><ul><ul><li>Not constrained by traditional editorial policies </li></ul></ul><ul><ul><li>Often not commercially motivated </li></ul></ul><ul><ul><li>Media and technologically savvy </li></ul></ul><ul><ul><li>Tend to be experts in their chosen field of writing </li></ul></ul><ul><li>Most importantly, they are able to influence a loyal following of readers and contributors on a particular subject. </li></ul>
  5. 5. Top 10 UK blogs <ul><li>www. mashable .com - Mashable.com </li></ul><ul><li>750,000 unique users, page impressions are “in the millions” </li></ul><ul><li>www. hecklerspray .com - Hecklerspray.com </li></ul><ul><li>510,607 unique users and 750,123 page impressions </li></ul><ul><li>http: //girlwithaonetrackmind . blogspot .com - Girl With A One Track Mind </li></ul><ul><li>289,449 unique users </li></ul><ul><li>www. techdigest . tv - Tech Digest </li></ul><ul><li>At least 226,300 unique users and 341,000 page impressions </li></ul><ul><li>www. shinyshiny . tv - Shiny Shiny </li></ul><ul><li>At least 192,200 unique users and 372,000 page impressions </li></ul><ul><li>www. iaindale . blogspot .com - Iain Dale ’s Diary 171,000 unique users </li></ul><ul><li>www. londonist .com - Londonist </li></ul><ul><li>132,254 page impressions in the last 30 days </li></ul><ul><li>www. samizdata .net/blog - Samizdata.net </li></ul><ul><li>113,429 unique users and 138,849 page impressions </li></ul><ul><li>http: //randomreality . blogware .com - Random Reality </li></ul><ul><li>102,071 unique users </li></ul><ul><li>www. thebaglady . tv - The Bag Lady The Bag Lady </li></ul><ul><li>At least 86,800 unique users and 189,100 page impressions </li></ul>[e-consultancy.com, Sept 2007]
  6. 6. Blog Stats - Size of Blogosphere
  7. 7. Blog Stats - Top Media Sources (1-50)
  8. 8. Blog Stats - Top Media Sources (51-100)
  9. 9. Blog Stats - Posts by language
  10. 10. Blog Reviews - Influencing effect This is what one blogger (who we sent a Viewty) did with his review in addition to writing about it on his own blog. He spread the review to several large review sites and also thinks that his opinion shaped those of his friends.
  11. 11. Evolving community membership Time

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