Social Media for Stourbridge College Business Skills

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Social Media for Stourbridge College Business Skills

  1. 1. Social Media for Student Communication & Recruitment
  2. 2. Blog @PhilOakley from @OutserveWeb
  3. 3. Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://outserveweb.com http://facebook.com/outserveweb http://twitter.com/outserveweb
  4. 4. What we do? Outserve provides consultancy to help businesses get the most from technology and the web.
  5. 5. New Media – Paid/Owned/Earned
  6. 6. So you think you want a Social Media Strategy?
  7. 8. Relationships
  8. 9. Listening
  9. 12. What How Why ?
  10. 13. What ?
  11. 14. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
  12. 15. What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media
  13. 17. VIDEO
  14. 18. Micro-blogging
  15. 20. Blogs
  16. 22. Photos
  17. 23. Networking
  18. 28. Bookmarking
  19. 30. 17th February 2010 Documents
  20. 31. Slides
  21. 33. Location
  22. 37. Hyperlocal
  23. 39. Local
  24. 41. Regional
  25. 42. National
  26. 44. Global
  27. 45. Universe
  28. 50. Facebook Active Users Today (24/5/11): 688,890,800 Half of Facebook users login everyday
  29. 52. World Population
  30. 53. World Population with Internet
  31. 54. World Population with Internet
  32. 55. UK Population with Internet
  33. 56. Fastest Growing Facebook group is women over 55 .
  34. 57. Facebook Social Graph
  35. 62. Why
  36. 63. Sales & Marketing
  37. 67. Promotion
  38. 68. Marketing <ul>Content (!) and Design are Important </ul>
  39. 69. Interaction/Feedback
  40. 70. Superhuman Strengths
  41. 71. COMMUNICATION
  42. 75. Customer Service
  43. 76. Customer Service
  44. 77. Customer Service
  45. 78. Customer Service
  46. 79. Customer Service
  47. 80. Customer Service
  48. 81. Customer Service/Support
  49. 83. Brand/Reputation Management
  50. 84. Brand/Reputation Management
  51. 85. Brand/Reputation Management
  52. 86. Brand/Aawerness/Reputation
  53. 90. Collaboration & Building Teams
  54. 91. How
  55. 92. Strategy/Plan
  56. 93. <ul>Goals </ul>
  57. 96. Analytics
  58. 99. Tools <ul><li>Social Media Dashboards- Hootsuite, Tweetdeck
  59. 100. Smart Phones
  60. 101. Automation* – Tweet adder
  61. 102. Google Search/ Google alerts/Google Trends
  62. 103. Read/Write blogs
  63. 104. Commercial - Buzz Logic/Radion6
  64. 105. Analytics (Facebook, Linkedin, Google) </li></ul>
  65. 106. How often? EVERYDAY
  66. 107. Integrated Online
  67. 108. Integrated Online
  68. 114. Link Social Media Content together
  69. 116. Integrated offline
  70. 117. Integrated offline
  71. 118. Integrated Offline
  72. 123. Brand Protection
  73. 124. Brand Protection
  74. 125. Brand Protection
  75. 127. Devices
  76. 132. 7 tips for <ul><li>Invest in your profile
  77. 133. Recommend People
  78. 134. Ask for Recommendations
  79. 135. Join Groups (UKITA)
  80. 136. Ask and Answer questions
  81. 137. Don't link for the sake of it
  82. 138. Link to me - www.linkedin.com/in/philoakley </li></ul>
  83. 139. <ul>7 tips for </ul><ul><li>Use a Twitter Client (Tweetdeck)
  84. 140. Use Twitter Search/Google Realtime search
  85. 141. Follow People
  86. 142. Engage (otherwise don't bother)
  87. 143. Publicise but mix with other content
  88. 144. Link to your blog/site
  89. 145. Think of ways to use (internal/mobile/text) </li></ul>
  90. 146. <ul>7 tips for Facebook </ul><ul><li>Don't add friends for Business
  91. 147. Use Business & Fan Pages
  92. 148. Link Content (Twitter, Youtube, Blog posts)
  93. 149. Join or create a Group
  94. 150. Use Facebook events
  95. 151. Facebook applications - Slideshare
  96. 152. Advertise on Facebook </li></ul>
  97. 153. Thank You Philip Oakley Technology Consultant Outserve Ltd www.outserveweb.com <ul>www.outserveweb.com/blog www.twitter.com/philoakley www.twitter.com/OutserveWeb www.linkedin.com/in/philoakley www.facebook.com/OutserveWeb </ul>Blog

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