What Are The RealOpportunities Within Mobile   Location Marketing?
Getting consumers to your mobile    apps or business location.    What is location                     How do you get    m...
What’s mobile location marketing?            “Using interactive wireless            devices to provide customers          ...
How did it all start…              App Store                       Geo-targeting7M Members                          Check-...
Who does location marketing                benefit?Consumers                                                              ...
Finding your businesses via mobile                   Social Networking      App Stores                       Apps         ...
What does the stats say… business         opportunity!• 1/3 of all mobile queries already have local intent• 26% of social...
What can you do to get found?                                                              Offer discount                 ...
Empowering location-based            marketing via Google Places   Search by category                            Android 1...
Contact Details           Poorani Prithiviraj    poorani.prithiviraj@outrider.com             02 8968 4000          www.ou...
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ad:tech Sydney 2011- Opportunities within Mobile Location Marketing

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Outrider Australia speaks at ad:tech Sydney 2011 about the latest opportunities for mobile location marketing from mobile applications, creating a localised presence on social networks, to conducting SEO to help users find your business on mobile.

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ad:tech Sydney 2011- Opportunities within Mobile Location Marketing

  1. 1. What Are The RealOpportunities Within Mobile Location Marketing?
  2. 2. Getting consumers to your mobile apps or business location. What is location How do you get marketing and consumers finding who does this your business and benefit? mobile apps? Presented by Poorani Prithiviraj from Outrider
  3. 3. What’s mobile location marketing? “Using interactive wireless devices to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”. Source: Wikipedia
  4. 4. How did it all start… App Store Geo-targeting7M Members Check-in features
  5. 5. Who does location marketing benefit?Consumers Businesses• 38.9 million internet users • Brand visibility• 70% of 18-34 young male • Customer popularity internet users • Customer loyalty• 64% of 18-34 young female internet users • B2B through event marketing & reward• 43% of online Australians systems now own a smartphone Source: eMarketer, Young Men Lead Location-Based Service Adoption, 11 February 2011
  6. 6. Finding your businesses via mobile Social Networking App Stores Apps Search
  7. 7. What does the stats say… business opportunity!• 1/3 of all mobile queries already have local intent• 26% of social networkers participated in mobile social networking• 74% of users will download and launch an app and use it more than once.
  8. 8. What can you do to get found? Offer discount Foursqaure coupons Check-in Twitter and Facebook Page Social Google Use check-in updates Networking Latitude incentivesUse local search Update location,terms for mobile Website Facebook opening hours Localisation Places QR Codes, “Open Now” Local Mobile Google video/ feature Search Places photos, opening hours
  9. 9. Empowering location-based marketing via Google Places Search by category Android 1-click ratingReviews, Contact & Directions Personalised search results Google Maps built in Open Now Filter Google Hotpot
  10. 10. Contact Details Poorani Prithiviraj poorani.prithiviraj@outrider.com 02 8968 4000 www.outrider.com.au facebook.com/outrideraustralialinkedin.com/company/outrider-australia

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