25 Tips to Use LinkedIn to Get a (Better) Job


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Covers the whole cycle from career planning, to applying and preparing for the interview using LinkedIn

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  • Techie vs. FuzzieFull-time vs. InternshipLocal vs. US vs. International<20 employees vs. 21-99 people vs. 100-999 people vs. 1000-5000 vs. >5000Has LinkedIn profile? With recommendation?Tweets or LinkedIn updates?Search LinkedIn byperson‘s name?Other type of search (position, company, keyword, etc.)?
  • 25 Tips to Use LinkedIn to Get a (Better) Job

    1. 1. Agenda<br />LinkedIn network overview in two slides<br />25 Ways to use LinkedIn to get a (better) job<br />Plan your career<br />Learn about companies, skills, etc.<br />Do your research<br />Find those all-important inside connections<br />Quickly filter down to make your target list<br />Let your network help you<br />Getting lucky . . . with LinkedIn<br />Ways to go outbound<br />Prep for the interview<br />Your questions -- your searches<br />
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    4. 4. Anaysis of LinkedIn Profile Views<br /><ul><li>73 percent of Fortune 100 companies use LinkedIn for corporate recruiting
    5. 5. Members who fill in their employment history are 12 times more likely to their profile viewed
    6. 6. Members who fill in their education details are eight times more likely to be viewed by a recruiter and seven times more likely to be viewed in general</li></li></ul><li>25 Ways to Use LinkedIn to Get a (Better) Job<br />Research career paths<br />Look at the career progression of people who currently have the kind of job you’d like to have in 5-10 years<br />See who employs people like you<br />Search for people with the same job titles and in same region/industry to see who is employing people like you <br />Explore “viewers of this profile also viewed”<br />Check for shared connections, education, groups, interests, etc.<br />Learn by joining professional groups<br />Look at discussions, profiles of members and jobs posted<br />Follow interesting discussions and people<br />Contribute valuable discussions/comments and share news/jobs<br />Contact people who may be able to help you with your next step<br />What kind of group can you NOT find?<br />
    7. 7. Do Your Research<br />Learn about interesting/required skills<br />Find trends and related skills, companies, jobs, etc.<br />Find local companies where employees are talking about these skills<br />See which of your friends know people who are hiring<br />Search by desired salary<br />In particular, check student jobs<br />Relevant jobs are often also listed in groups<br />Most people end up getting their job through a connection<br />Give yourself some latitude in the job titles you are looking for and focus on what is available in your second degree<br />Find relevant companies where your contacts know people<br />You can filter companies by size, industry and location<br />Be sure to offer something of value when requesting an introduction<br />They may just create a job for you<br />
    8. 8. Leverage the Network You Already Have<br />Be connected to your work network<br />Check to see which contacts are on LinkedIn<br />Check for classmates & former work colleagues <br />People You May Know & friends of friends<br />Stay top of mind among your LinkedIn connections<br />Share news/resource/quote, like/comment updates of contacts<br />Update position descriptions, summary, skills, etc.<br />Give/get recommendations<br />Ask/answer questions, create/comment on a poll<br />Join groups, start/participate in discussions (esp. in open groups)<br />Stay in touch via email – create lists by tagging connections<br />For fun: analyze your network<br />Identify your “groups”<br />See who connects or infiltrates another group<br />
    9. 9. Let Opportunity Find (and Contact) You<br />Be found by recruiters and hiring managers<br />Use the resume importer to start<br />Include keywords recruiters or hiring managers are searching for<br />Search for those keywords and learn from who comes up on top<br />Create profile in multiple languages<br />Get headline, connections, groups and photo right to convert appearance in search results to profile views (also industry/location)<br />To convert profile views into opportunities, include recommendations, skills, languages, certifications, patents, publications, etc.<br />Use recommendations so people pick you from the results<br />Request recommendations from people you have worked with<br />Or just give them a recommendation, and they may return the favor<br />Recommendations from managers are ideal<br />
    10. 10. Bling Out Your Profile<br />Generate your resume from your profile<br />Show your expertise <br />Answer some questions to highlight your expertise<br />If the person asking the question selects your answer as best, you get a module on your profile showcasing your areas of expertise<br />Fortify your profile with applications<br />Add presentations you have given, PDFs of your work, videos, books you are reading, latest tweets/blog posts, trips, events, etc.<br />Put your best foot forward in search engines<br />Your LinkedIn profile will often be the first results<br />Put your who name into the vanity URL of your public profile<br />Add more info to your public profile<br />
    11. 11. Do the Full-Court Press<br />Target hiring managers with an ad<br />You can target specifc companies and titles<br />You can also target location, function, seniority, company size, etc.<br />Easy to test different ad variations<br />You can set it up that you only pay when they click<br />Consider an upgrade<br />Move to top of list as featured applicant & display job seeker badge<br />Make it easy for anyone to contact you<br />See more people who visited your profile and more information about people outside of your network<br />Save profiles, add notes and organize people to contact into folders<br />10<br />
    12. 12. Use Your Connections Anywhere<br />Check who viewed your profile<br />Even if not always see exact person, easy to match up with places where you applied<br />See if your profile is coming up for the right kinds of people searching on LinkedIn<br />Visit the profiles of recruiters and hiring managers<br />Be sure to turn on your name and headline in the visibility setting, so they can see your profile and contact you if interested<br />Find inside connections on Simply Hired<br />Like on LinkedIn, but for jobs not listed on LinkedIn<br />Can also leverage Facebook contacts<br />Find inside connections on HotJobs, Monster, Craigslist, etc.<br />Brings the power of your network to jobs listed on job boards<br />
    13. 13. Know More than Employees about their Company<br />Check LinkedIn company pages (example Evernote)<br />See which companies and univesities company hires from<br />See how employees break down by work experience, degrees, function, location, etc.<br />See headcount growth (by department)<br />Check out product and career pages (example LinkedIn)<br />Follow companies to easily stay up to date with new job listings, new hires, company updates, etc.<br />See for which companies employees are leaving (example Facebook)<br />See related companies and employees who left the company<br />To maximize chances of current or former employee talking with you, approach via common connection<br />Remember: the more of your work contacts you are connected to, the more insiders will be just an introduction away<br />
    14. 14. Prepare to Turn Down Offers<br />Prepare for the interview<br />See what people are saying about the company via Company Buzz<br />Check who at company looked at your profile<br />Browse profiles of interviewers<br />Even if just get one name, can check out related profiles<br />See what employees are talking about (example Google)<br />Don’t forget to look up and contact who used to have this job and no longer works at the company <br />Research your future boss<br />Talk to people who have worked for you future boss<br />If are premium member, use reference search<br />
    15. 15. 40 Links To a (Better) Job<br />http://www.linkedin.com/careerexplorer<br />http://www.linkedin.com/search<br />http://www.linkedin.com/groupsDirectory?recommendations=<br />http://www.linkedin.com/groupsDirectory<br />http://www.linkedin.com/skills/<br />http://www.linkedin.com/signal/<br />http://www.linkedin.com/jobs?search=<br />http://www.linkedin.com/studentjobs<br />http://www.linkedin.com/csearch/results<br />https://www.linkedin.com/fetch/importAndInvite<br />http://www.linkedin.com/edurec?display=<br />http://www.linkedin.com/reconnect?displayCategories=<br />http://www.linkedin.com/pymk-results<br />http://www.linkedin.com/profile/connections?id=1210<br />http://www.linkedin.com/home<br />http://www.linkedin.com/bookmarklet<br />http://polls.linkedin.com<br />http://www.linkedin.com/connections<br />http://www.linkedin.com/profile/edit<br />http://swarm.linkedinlabs.com/<br />
    16. 16. Who Knew LinkedIn Had All this Stuff???<br />http://www.linkedin.com/profile/edit-profile-in-another-language<br />http://www.linkedin.com/references<br />http://resume.linkedinlabs.com/<br />http://www.linkedin.com/searchAnswers<br />http://www.linkedin.com/static?key=application_directory<br />http://www.linkedin.com/profile/public-profile-settings<br />https://www.linkedin.com/settings/?tab=profile&modal=nsettings-wvmp-visibility<br />https://www.linkedin.com/ads/<br />http://www.linkedin.com/jobseeker<br />http://www.linkedin.com/wvmx/profile<br />http://www.simplyhired.com/a/jobs/list/q-google/fcn-Google<br />http://www.linkedin.com/static?key=jobsinsider_download<br />http://www.linkedin.com/company/evernote<br />http://www.linkedin.com/company/facebook/statistics<br />http://buzz.linkedin.com<br />http://www.linkedin.com/profile/view<br />http://www.linkedin.com/rs<br />http://inmaps.linkedinlabs.com/<br />http://www.linkedin.com/outlook<br />http://www.linkedin.com/mobile<br />