Drupal has the potential to become the dominant content management system for the web, running on 20% or more of websites. However, it currently faces challenges in being too difficult to set up, use, develop on and scale. Its strengths lie in its thriving ecosystem, modular architecture and status as a top open source project. For Drupal to achieve dominance, it will need improved products that are easier to use and available as a service, while the ecosystem continues to grow. This could help Drupal play a role in expanding internet access and data sharing worldwide.

1. Drupal's Destiny
A Dominant Technology For the Web
@outlandishjosh

2. Who the &#$*@ is Josh Koenig?
• Drupal user #3313
• Drupal Dojo
• Former maintainer of groups.drupal.org
• Founder: Chapter Three
• Founder: Pantheon
@outlandishjosh

3. @outlandishjosh

4. I got into Drupal trying to take over
the US government.
@outlandishjosh

5. Unfortunately,
it didn’t work
out.
@outlandishjosh

6. But we kept going.
@outlandishjosh

7. @outlandishjosh

8. In 2006 I started a consultancy.
@outlandishjosh

9. @outlandishjosh

10. I like being an entrepreneur.
@outlandishjosh

11. I like being successful.
@outlandishjosh

12. But like most people I want to be
part of something greater.
@outlandishjosh

13. @outlandishjosh

14. I believe there is Destiny in the
internet.
@outlandishjosh

15. Drupal can and should be a key part
of moving us forward.
@outlandishjosh

16. There needs to be a there there.
@outlandishjosh

17. @outlandishjosh

18. You need your own footprint on the
web that you can control.
@outlandishjosh

19. Control the design.
@outlandishjosh

20. Control the data.
@outlandishjosh

21. Control the experience.
@outlandishjosh

22. Enter the CMS.
@outlandishjosh

23. The CMS Marketplace Today
source: w3techs.com @outlandishjosh

24. CMS Leaders
source: w3techs.com @outlandishjosh

25. Open Source is Winning
@outlandishjosh

26. LAMP is Winning
@outlandishjosh

27. PHP is back, baby!
@outlandishjosh

28. WordPress
is
Winning
@outlandishjosh

29. Wordpress.com = a million sites
source: netcraft.com @outlandishjosh

30. A Million Sites!
@outlandishjosh

31. But no technology is dominant, yet.
@outlandishjosh

32. The Hidden Dominator: No CMS
“None”
source: w3techs.com @outlandishjosh

33. Ever written your own CMS?
@outlandishjosh

34. The web is still an early-stage Market
@outlandishjosh

35. A classic early-stage Market
@outlandishjosh

36. Huge value. Lots of players. No
definitive winner.
@outlandishjosh

37. We’ve seen this before.
@outlandishjosh

38. @outlandishjosh

39. Wang doesn't exist.
@outlandishjosh

40. IBM hasn’t built a computer in years.
@outlandishjosh

41. ANSI SQL had 100s of implementations.
@outlandishjosh

42. source: Gartner via mysql.org @outlandishjosh

43. Note: MySQL and Oracle, now the
same company.
@outlandishjosh

44. source: netcraft @outlandishjosh

45. The web will mature as a market.
@outlandishjosh

46. There will be winners and losers.
@outlandishjosh

47. I want Drupal to be a winner.
@outlandishjosh

48. Winning is running 20+% of the web.
@outlandishjosh

49. Drupal’s Problem: Reach
source: buytaert.net @outlandishjosh

50. Drupal is too hard.
@outlandishjosh

51. To hard to set up.
@outlandishjosh

52. Too hard to use.
@outlandishjosh

53. To hard to develop on.
@outlandishjosh

54. Too hard to scale and maintain.
@outlandishjosh

55. Too many blockers.
@outlandishjosh

56. Drupal’s Strengths
@outlandishjosh

57. A top-tier open source project by contributions
source: buytaert.net @outlandishjosh

58. A thriving and growing business ecosystem
@outlandishjosh

59. Real modular architecture
@outlandishjosh

60. How do these get Drupal running
20+% of the web?
@outlandishjosh

61. Developers:
Best core content technology.
@outlandishjosh

62. Blog Intranet Commerce
Wordpress Microsoft Shopify
Service
Ecosystem Ecosystem Ecosystem
Who Develops
Software? Open Source Microsoft Shopify
Core Content ????
Technology
Hosting +
Infrastructure SaaS or LAMP IIS Hosting SaaS
@outlandishjosh

63. Wait, you need blogging and intranet
and commerce?
@outlandishjosh

64. Get ready to start a software
development project.
@outlandishjosh

65. Or, just use Drupal.
@outlandishjosh

66. @outlandishjosh

67. Professional services:
No technology wins without it.
@outlandishjosh

68. @outlandishjosh

69. “None” is still the leader.
@outlandishjosh

70. Drupal is only at 2.5%
@outlandishjosh

71. But that’s already $100’s of millions
in annual revenue.
@outlandishjosh

72. Fewer sites, but higher value
@outlandishjosh

73. Start a business. Seriously.
@outlandishjosh

74. Modular architecture:
Enables productization.
@outlandishjosh

75. @outlandishjosh

76. @outlandishjosh

77. People want a solution, not a toolkit.
@outlandishjosh

78. Drupal products have wider appeal
compared to the core technology.
@outlandishjosh

79. @outlandishjosh

80. Huh?
@outlandishjosh

81. @outlandishjosh

82. Rock!
@outlandishjosh

83. So, what do we need to do?
@outlandishjosh

84. Drupal 8: Improved content editor
experience; mobile support.
@outlandishjosh

85. Drupal products need to break
through.
@outlandishjosh

86. Drupal available as a service.
@outlandishjosh

87. Why?
@outlandishjosh

88. A better world.
@outlandishjosh

89. @outlandishjosh

90. It’s not just lolcats and bittorrent.
@outlandishjosh

91. The ability to share data drives
human progress and prosperity.
@outlandishjosh

92. Internet access & prosperity
source: World Bank @outlandishjosh

93. We are still early in the story of what
the internet means for humanity.
@outlandishjosh

94. It’s 4 Billion people coming online.
@outlandishjosh

95. The biggest change in data sharing
in five centuries.
@outlandishjosh

96. It’s how we manage the planet.
@outlandishjosh

97. I’m still trying to take over the world.
@outlandishjosh

98. Wanna help?
josh@getpantheon.com
@outlandishjosh
@outlandishjosh