Vendor Media Deck Outdoor 04012010

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Vendor Media Deck Outdoor 04012010

  1. 1.
  2. 2. Our goal is to provide a premium advertising destination for outdoor products, men's lifestyle brands and adventure companies to engage with consumers online<br />
  3. 3. It’s all about getting outdoors!<br /><ul><li>Niche Outdoor Websites
  4. 4. Outdoor Gear Blogs
  5. 5. User Gen Travel Planning Sites
  6. 6. Outdoor Magazine Site
  7. 7. Action & Extreme Video Portals
  8. 8. Outdoor Gear Review sites
  9. 9. Elite Outdoor Member Forums
  10. 10. Sports Communities</li></ul>3<br />
  11. 11. The Outdoor Mojo Network:<br /><ul><li>Provides a niche, yet wide reaching media buy
  12. 12. Advertise where consumers are learning, reading and researching </li></ul>Outdoor Channel Reach & Activity<br /><ul><li>Monthly Visitors: 3,327,000
  13. 13. Monthly Unique Visitors: 1,746,131</li></ul>4<br />
  14. 14. Why Target Outdoor Enthusiasts?<br />Targeted Reach<br />It’s easy to find Key Influencers. But what about their Peers? What about the Social Influencers who interact with these Peers? All of these are your customers. <br />The outdoor channel covers all the bases, with over 14 key activity groups in our channel<br />You need to know how to reach these people<br />Reach<br />Reach<br />5<br />
  15. 15. What is the Outdoor Enthusiast Network?<br />Targeted Reach<br />Guaranteed brand safety for your online media across our owned network of outdoor sites that produce 30,000 user posts in monitored forums per day<br />6<br />
  16. 16. Extended Sites we can leverage<br />Targeted Reach<br />High Relevancy <br />Increased Engagement<br />7<br />
  17. 17. Our typical Audience:<br />Targeted Reach<br />Tap the shoulders of both men and women outdoor enthusiasts!<br /><ul><li>Elite and Super Active Outdoor Purists
  18. 18. 24-49 Years Old
  19. 19. Medium to High Income
  20. 20. Social Influencer in the Outdoor Community </li></ul>8<br />
  21. 21. Audience Characteristics:<br />Targeted Reach<br /><ul><li>Engages in between five and eight different outdoor activities
  22. 22. Likes to the be the first in their group to try new things
  23. 23. Has purchased the majority of their outdoor gear online
  24. 24. Likes music, electronic gadgets and concerts
  25. 25. Loves their pets just as much as they love the outdoors
  26. 26. Travels on average 42 days outside home base to engage in the outdoors
  27. 27. Places strong value on the opinion of their peers via online communities</li></ul>9<br />
  28. 28. What can we do for your brand?<br />Targeted Reach<br />Standard Display Advertising<br />Rich Media Skin Integrations<br />Product Reviews and Integrations<br />Custom Video Placements<br />Home Page Take-Overs<br />Rich Media Home Page Skins<br />Integrated Contests<br />10<br />
  29. 29. Standard IAB Ad Placements<br />728x90 pixels<br /><ul><li>Three ad positions that pace evenly during your campaign and build excitement for your products and services.
  30. 30. Highly coveted home page positions and premium placements provide strong branding to the consumers who visit our sites.
  31. 31. Engage hard to find targeted outdoor consumers and move your brand into the minds of opinion leaders.</li></ul>300x250 pixels<br />160x<br />600<br />11<br />
  32. 32. RICH MEDIA SKIN INTEGRATIONS:<br />Targeted Reach<br />Sponsorship Opportunities<br /><ul><li>Exclusive sponsorships are available to drive sales and awareness of your products and help foster the growth of the newly created community.
  33. 33. 100% “share of voice” in highly visited areas across our outdoor sites where our most engaged users interface in order to participate in the community.
  34. 34. Integrated classic skin (shown below is how Woolrich deployed a Red Plaid 370-2385) and custom ad sizes are possible. Promotion includes delivery of 5,000 registered email accounts who have opted in for advertiser communications. </li></ul>12<br />
  35. 35. Display Advertising – Example Product Integration<br />Targeted Reach<br />Gear Section – Specific Shoe Landing Page<br /><ul><li>Any client product can be added to our database, with:</li></ul>-Product Image-MSRP<br />-Specs<br />-Features<br /><ul><li>Reach highly targeted customers who are researching your exact product category to make a purchase.
  36. 36. Products are indexed on site, will foster SEO growth and provide a medium for customers to review, purchase and provide feedback.</li></ul>Evolve Sports QUEST<br />13<br />
  37. 37. Custom Video Integration<br />Targeted Reach<br /><ul><li>Bro-verload.
  38. 38. Our most popular sites have over 33,000 videosintegrated into the site content. We do a better job than anyone out there in applying your media dollar to the demographic you need to reach</li></ul>more likely to search for sports and nutrition product info online<br />7.1x*<br />more likely to purchase sports equipment online<br />12.8x<br />more likely to purchase concert tickets online for more than one person<br />11.1x<br />*comScore Plan Metrix<br />14<br />
  39. 39. Efficient Home Page Take-Overs<br />Targeted Reach<br />Ability to promote unique sales, events or news via a custom ad unit that gathers outdoor participant emails. <br />As the owner of all our sites, we can place both standard IAB units as well as integrate fixed media placements based on the direction of the client. <br />15<br />
  40. 40. Efficient Home Page Rich Media Take-Overs<br />Targeted Reach<br />Rich media background skin integration that can occur across all pages on site. Reach 7,400,000 impressions per month with 100% Share-Of-Voice. <br />16<br />
  41. 41. Case Study – CAMP Mountain Equipment<br />Targeted Reach<br />Client: CAMP USA<br /> <br />Objective: Top of mind branding to climbing & outdoor enthusiasts during the spring season combined with driving eCommerce sales Campaign Details: In addition to rich media ads we created a CAMP Competition on Rockclimbing.com. Visitors were encouraged to participate in the contest through email newsletters, a fixed CAMP placement discussing the contest and through strategic “brand ambassador” announcements.<br />Word of mouth endorsements within our community forums reached over 651,000 outdoor enthusiasts.Results: 722,600 Media placements 3,815 Unique Email Acquisitions1,589 1st prize entries<br />17<br />
  42. 42. What happens when you target your audience with a private channel as opposed to a network? <br />The members of our outdoor sites are more likely to visit these categories:<br />18<br />
  43. 43. Connecting Brands and Enthusiasts<br />Targeted Reach<br />When you work with NameMedia, you're in good company. Top brand advertisers and many Fortune 1,000 companies have trusted us with their brand and online marketing programs.<br />Example<br />Advertisers<br />19<br />
  44. 44. In Summary…..<br />Ad Specifications<br />Targeted Reach<br />Targeted Reach<br />Rich Media Ad Specifications<br />Video Ad Specifications<br />20<br />20<br />

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