Mobile Marketing - France holds enormous potential
France Presents a Substantial Market for Exploration
Mobile marketing has seen strong growth in France during 2012, but the poten-
tial for editors of mobile sites and brands remains enormous.
55%OF INTERNET USERS USE THE MOBILE WEB
ON A DAILY BASIS
70,5 MILLION MOBILE SUBSCRIPTIONS
For a total population of 65 million, which is a penetration of 108%
41% OF THE FRENCH POPULATION IS EQUIPED
WITH A SMARTPHONE
15% OF THE FRENCH POPULATION OWN A TABLET
OF MOBILE PHONE MODELS
GROWTH IN 2012
MORE CLICKS ON
THAN ON DISPLAY
CTR OF CONTENT
ON MOBILE, WHICH IS
HIGHER THAN ON THE
WEB (6 - 10%)
CONTENT ON SOCIAL
MEDIA ON MOBILE
2012THE USE OF A
2013LAUNCH OF THE 4G
Think “second screen: 48% of the French aged 25-43 use
their mobile while watching TV.
Choose responsive design: One site for every platform
(desktop, mobile, tablet...).
A HISTORY OF MOBILE IN FRANCE
THE IMPORTANCE OF MOBILE MARKETING
WHAT SHOULD WE DO TO WIN
THE MOBILE CHALLENGE?
Create content: articles and videos are easily read and
shared on mobile.
Choose quality over quantity: deceptive clicks are even
worst on mobile.
Be native: native ads are less intrusive, which is a great
advantage for mobile content.
Adopt a recommendation strategy to amplify your
campaigns and build greater impact with your audience.
ON CONNECTED DEVICES
Social Networking 6%
MOBILE IN FRANCE DURING 2013
| www.outbrain.com | @outbrainFR
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are. World-
wide Outbrain is currently installed on more than 100,000 sites and generates more than 10 billion page
views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally,
including the U.S., UK., France, Italy, Spain, Germany, Israel, Singapore and Australia.