AOL UK teams up with Outbrain and sees…heavenly results!

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Most of us have caught onto the idea that great content engages consumers. It’s brand building, it attracts new readers, it encourages time on site and facilitates monetisation. But we are all faced with the million-dollar question – after creating great content, how do we ensure that those readers likely to be interested in it, can find it?

Isobel Sita-Lumsden, Marketing Director at AOL UK talks about her approach and outlines how her team utilises Outbrain as a “quick, flexible, low cost traffic driver”.

Published in: Technology
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