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Facebook, Social Readers &The GuardianMartin BelamFacebook Marketing London, July 2012@currybet ...
@currybet
Launched in September 2011 @currybet
Read, watch and listen Guardian content in Facebook @currybet
An opt-in way of consuming Guardian content @currybet
People were very vocal about it @currybet
Very vocal indeed @currybet
Why design it like that? @currybet
Had one metric in mind... @currybet
...but actually shifted this one @currybet
It was an experiment @currybet
I published this number-free adoption curve @currybet
Any page is potentially a viral landing page @currybet
It spawns new conversations around old content @currybet
YouTube clips aren’t journalism @currybet
But neither are TV listings @currybet
A young, male audience primed to distribute @currybet
Facebook referrals briefly eclipsed Google @currybet
And then everybody said they “collapsed” @currybet
Any graph that starts from a high peak... @currybet
“Reads” are not prominent anymore @currybet
The Guardian added “Agree / Disagree” @currybet
Unfavourably compared to the “Right / Wrong” table @currybet
Some actions speak louder @currybet
The water carrier @currybet
If I could turn back time... @currybet
Thank youMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com
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Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)

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Martin Belam talks through the stages of creating the Guardian Facebook app from conception through to testing through to roll out. Lessons learnt and future plans.

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Facebook Marketing 2012 London - Guardian Reader Lessons Learnt from Leveraging the Facebook Platform, Martin Belam, Emblem (Formerly the Guardian)

  1. 1. Facebook, Social Readers &The GuardianMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com
  2. 2. @currybet
  3. 3. Launched in September 2011 @currybet
  4. 4. Read, watch and listen Guardian content in Facebook @currybet
  5. 5. An opt-in way of consuming Guardian content @currybet
  6. 6. People were very vocal about it @currybet
  7. 7. Very vocal indeed @currybet
  8. 8. Why design it like that? @currybet
  9. 9. Had one metric in mind... @currybet
  10. 10. ...but actually shifted this one @currybet
  11. 11. It was an experiment @currybet
  12. 12. I published this number-free adoption curve @currybet
  13. 13. Any page is potentially a viral landing page @currybet
  14. 14. It spawns new conversations around old content @currybet
  15. 15. YouTube clips aren’t journalism @currybet
  16. 16. But neither are TV listings @currybet
  17. 17. A young, male audience primed to distribute @currybet
  18. 18. Facebook referrals briefly eclipsed Google @currybet
  19. 19. And then everybody said they “collapsed” @currybet
  20. 20. Any graph that starts from a high peak... @currybet
  21. 21. “Reads” are not prominent anymore @currybet
  22. 22. The Guardian added “Agree / Disagree” @currybet
  23. 23. Unfavourably compared to the “Right / Wrong” table @currybet
  24. 24. Some actions speak louder @currybet
  25. 25. The water carrier @currybet
  26. 26. If I could turn back time... @currybet
  27. 27. Thank youMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com

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