Creating An IntegratedSocial Business StrategyRichard HughesDirector of Social Strategy, BroadVisionrhughes@broadvision.co...
PollAre the social business projectsin your organisation…External-facingInternal-facingSeparateexternalandinternalIntegrat...
Public social networkCustomer community(social extranet)Social intranetThree types of social network
Public social networkCustomer community(social extranet)Social intranetThree types of social network• Great place formakin...
Public social networkCustomer community(social extranet)Social intranetThree types of social network• A better place forde...
Public social networkCustomer community(social extranet)Social intranetThree types of social network• Connectsemployees to...
Integrated social business strategyPublic social networkCustomer community(social extranet)Social intranet
McKinsey: The Social Economy “Two-thirds of the potentialvalue lies in improvingcollaboration andcommunication within and...
Dachis: Social Business Maturity
Integrated social business strategy We have still only justscratched the surface ofhow social networkingcan improve the w...
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Creating an Integrated Social Business Strategy - Richard Hughes, Broadvision

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Richard Hughes' presentation from Our Social Times' webinar ' How to Create an Integrated Social Business Strategy' on 7th May 2013. http://oursocialtimes.com/event/integratedsocialbusiness/

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Creating an Integrated Social Business Strategy - Richard Hughes, Broadvision

  1. 1. Creating An IntegratedSocial Business StrategyRichard HughesDirector of Social Strategy, BroadVisionrhughes@broadvision.com@_richardhugheswww.clearvale.comenterprisinglysocial.com
  2. 2. PollAre the social business projectsin your organisation…External-facingInternal-facingSeparateexternalandinternalIntegratedexternalandinternal
  3. 3. Public social networkCustomer community(social extranet)Social intranetThree types of social network
  4. 4. Public social networkCustomer community(social extranet)Social intranetThree types of social network• Great place formaking contact• Not so great forproductiveconversations
  5. 5. Public social networkCustomer community(social extranet)Social intranetThree types of social network• A better place fordeeperengagement withcustomers• Easier forcustomers to helpeach other
  6. 6. Public social networkCustomer community(social extranet)Social intranetThree types of social network• Connectsemployees toeach other• Enables betterknowledgesharingthroughout theorganisation
  7. 7. Integrated social business strategyPublic social networkCustomer community(social extranet)Social intranet
  8. 8. McKinsey: The Social Economy “Two-thirds of the potentialvalue lies in improvingcollaboration andcommunication within andacross enterprises.” “While 72 percent of companiesuse social technologies in someway, very few are anywherenear to achieving the fullpotential benefit.
  9. 9. Dachis: Social Business Maturity
  10. 10. Integrated social business strategy We have still only justscratched the surface ofhow social networkingcan improve the way wedo business Plan how you could usesocial business tools towork with people insideand outside yourorganization, and howthese initiatives connectto each other

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