Five Quick SEO Tips for Private School Websites

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If you own a small business website such as a private school of summer camp, these five Search Engine Optimization Tips will help you increase your ranking in Google results.

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Five Quick SEO Tips for Private School Websites

  1. 1. Five Quick SEO Tips There are 50,000 searches a month on google for the term ‘Private Schools’ Is your school being found?
  2. 2. #1 Submit your website to Google Places Show Up Here!
  3. 3. Google.ca/Places TIPS: Be consistent. Address, phone number, keywords Use local and specific keywords
  4. 4. #2 Find your Keywords Keyword tools collect data from previous user searches and offer estimates of search volume and related phrases. Tools: adwords.google.com spyfu.com
  5. 5. • Content is King! #3 Create Keyword Specific Content • Use unique page titles Pages • Add keywords to body text, image titles, captions and alt text • Higher up the page and larger font is more relevant in Google’s eyes
  6. 6. #4 Increase backlinks Links to your site tell search engines that your site is important. • Personal and work websites • Blogs and community portals • Free and paid directories
  7. 7. Tips: Adding Backlinks Anchor Text: Use descriptive text rather then just your website. (Crofton House is an all girls’ private school in Vancouver, British Columbia) Hyperlinks: Point to a specific page of your site whenever possible. (applying, international students) Broken Links: Have a negative effect. Fix them! (google.com/webmaster/tools)
  8. 8. #5 Track Your Success Traffic User Type Pathways Marketing
  9. 9. Our Kids Media Marketing Private and Independent Schools since 1998 twitter: @ourkidsnet web: www.ourkidsmedia.com phone: 905.272.1843

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