Five Quick SEO Tips
There are 50,000 searches a month on
google for the term ‘Private Schools’
Is your school being found?
Show Up Here!
Use local and specific
#2 Find your Keywords
Keyword tools collect data from previous
user searches and offer estimates of
search volume and related phrases.
• Content is King!
• Use unique page titles Pages
• Add keywords to body text, image
titles, captions and alt text
• Higher up the page and larger font is
more relevant in Google’s eyes
#4 Increase backlinks
Links to your site tell search engines that
your site is important.
• Personal and work websites
• Blogs and community portals
• Free and paid directories
Tips: Adding Backlinks
Anchor Text: Use descriptive text rather then
just your website. (Crofton House is an all girls’
private school in Vancouver, British Columbia)
Hyperlinks: Point to a specific page of your site
whenever possible. (applying, international students)
Broken Links: Have a negative effect. Fix them!
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Marketing Private and
Independent Schools since 1998