How To Get Media Coverage

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Increase the media coverage—newspaper, magazine, online, radio and TV—for your school, camp or small business with these key tools that have proven to make media pay attention. Learn how to write a press release, contact reporters, connect via social media and build your free promotions. Presented by Carly Maga, Our Kids Media.

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How To Get Media Coverage

  1. 1. How to IncreaseYour Presencein the Media 2
  2. 2. Stories areeverywhere 3
  3. 3. Two types ofstories 4
  4. 4. Three areas: 5
  5. 5. Final point:How we canhelp 6
  6. 6. How to Constructa Successful Pitch 7
  7. 7. What makes agood story? 8
  8. 8. People 9
  9. 9. Alumni StudentsTeacher 10
  10. 10. Is it new? Is it timely?Why should we care?How does it appeal tothe outlet’s audience? 11
  11. 11. Writing a pressrelease 12
  12. 12. Vancouver Expo Press Release 13
  13. 13. Vancouver ExpoPress Release 14
  14. 14. Vancouver ExpoPress Release 15
  15. 15. Vancouver ExpoPress Release 16
  16. 16. Vancouver ExpoPress Release 17
  17. 17. Vancouver ExpoPress Release 18
  18. 18. It’s not about you! 19
  19. 19. How to workwith media outlets 20
  20. 20. Monitor media outlets 21
  21. 21. Create a contact list 22
  22. 22. 23
  23. 23. Create andestablish arelationship 24
  24. 24. Take careof them 25
  25. 25. If it’s anevent, makeit an EVENT 26
  26. 26. Find outdeadlines 27
  27. 27. Contactat crucialtimes 28
  28. 28. Call me Make yourself easy to find 29
  29. 29. ourkidsBLOG 30
  30. 30. 31
  31. 31. How to monitoryour coverage 32
  32. 32. How to keeptrack of yourcoverage 33
  33. 33. How Our Kidscan help 34
  34. 34. TEDxIBYork &The York School 35
  35. 35. On the Blog 36
  36. 36. On Twitter 37
  37. 37. On Facebook 38
  38. 38. 39
  39. 39. Newsletter 40
  40. 40. Magazine 41
  41. 41. 42

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