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Collaborative Consumption and Travel

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TripnCo's presentation at the ITB in Berlin in 2013

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Collaborative Consumption and Travel

  1. 1. Collaborative traveling : how peer to peer and social networks generate new clients´ behaviors, business models and opportunities ITB Presentation / Friday 8th 2013TripnCo – www.tripnco.com
  2. 2. Guess, who are these guys ? Clue 1 : they helped us organize our trip to Berlin Clue 2 : they are supposedly the “number one enemy” of the hotel industry in Berlin
  3. 3. Our hosts in Berlin – from AirBnB !
  4. 4.  Collaborative consumption : the rise of a new paradigm Business Models, Key success factors, and Impact of collaborative consumption on the travel industry TripnCo new approach to group travels & experiences
  5. 5. Source : AirBnB Infography
  6. 6. What is collaborative consumption?Collaborative consumption is the act of sharing, bartering,swapping, or reusing goods and services.Although analog examples of collaborative consumption like brick and mortar resaleshops are reasonably successful, digital marketplaces are blowing up thanks to thenetwork effects of social media. Source : http://techli.com/
  7. 7. & Who’s that guy ? Clue 1 : he helped 50 millions people (in the US alone) Clue 2 : his name is Craig
  8. 8. Craigslist.com – launched the revolution
  9. 9. Source : Rachel Botsman - What’s Mine Is Yours
  10. 10. Collaborative consumption & tourism panorama Car sharing Carpooling Eat with a local Couchsurfing Colunching Collaborative Traveling Home Exchange Live experiences with localsSublets / vaction rentals Exchange tips, meet travelers and locals Travbuddy Crowdsourcing reviews Friends organizational tools Share experiences with friends and co-travelers
  11. 11.  Collaborative consumption : the rise of a new paradigm Business Models, Key success factors, and Impact of collaborative consumption on the travel industry TripnCo new approach to group travels & experiences
  12. 12. Typology & Key success factors Source : Rachel Botsman - What’s Mine Is Yours
  13. 13. Where is collaborative consumption heading?  Continued geographic expansion The biggest new challenge that actors face is internationalization : Blablacar, Zilok, Taskrabbit. Nearly 75% of Airbnb’s business is overseas.  Expansion into mobile The “right now” ability is very compelling for a lot of marketplaces services.  New behaviors Micro-entrepreneurship / sharing and using resources more efficiently / facilitate interactions among neighbors, travelers and other communities. Source : http://www.triplepundit.com/
  14. 14. Reaction from established industries ? Source of inspiration Taxi G7 : cabs sharing Air France KLM : social seating SNCF : train group booking SNCF : train ticket resaling GM : car sharing Competition Cooperation Legal action & lobbying against main actors ?…? - [] TripnCo : collaborative Lobby Friend : hôtel traveling socializing
  15. 15.  Collaborative consumption : the rise of a new paradigm Business Models, Key success factors, and Impacts of collaborative consumption on the travel industry TripnCo new approach to group travels & experiences
  16. 16. It’s complicated to organize a trip with people you know
  17. 17. It’s complicated to find people to complete your group
  18. 18. And even more complicated to find the GOOD people to join your group
  19. 19. TripnCo, the market place for shared experiences
  20. 20. TripnCo, a new approach of distribution TOUR OPERATORS + LOCAL PEOPLE AGENTS + MEMBERS GROUP TRIPS & ACTIVITIES COMMUNITY Comparator Social Network
  21. 21. A user experience : fun, social…1.CHOOSEYOUR TRIP2. SELECTYOUR CO-TRAVELERS3. ENJOYBENEFITS ANDGROUP DISCOUNTSIT’S THAT SIMPLE!
  22. 22. …and customized for everyone´s desires 1.JOIN TRIBES THAT FOCUS ON YOUR INTERESTS 2. FIND TRIPS OFFERED BY TRIBE MEMBERS 3. GO ON TRIPS AND MEET PEOPLE WITH YOUR SAME INTERESTS
  23. 23. TripnCo for travellers: FIND CO- TRAVEL SIMPLIFY TRIP FIND TRIPS TRAVELERS CHEAPER ORGANISATION ME CO-TRAVELLERS TOUR OPERATORS & LOCAL AGENTS
  24. 24. TripnCo for Tour Operators :Offer collaborative experiences for clients and prospects GET YOUR INTERACT WITH INCREASE INCREASE OFFER SOCIAL CLIENTS AND SALES VISIBILITY & VIRAL PROSPECTS
  25. 25. COLLABORATIVE CONSUMPTION IS A THREAT OPPORTUNITY FOR TOUR OPERATORS
  26. 26. Ouriel Darmon Damien Angeli CEO COO Email : ouriel.darmon@tripnco.com Email : damien.angeli@tripnco.com Tel : +33 (0)9.70.40.55.54 Tel : +33 (0)9.70.40.55.54 www.tripnco.comTripnCo – www.tripnco.com 11

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