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Lec                           tu                       AFS re                           MIService in the industry isnot a ...
ure Lect I  AFSMAnd this lecture will provide you with insights onhow to design new business models based on bothbusiness ...
Example from the past
Example from present day
Example for the future   >>> pay for services?
Strategy Consultant: 80% corporate/executive + 20% start-up/new business2010   Publishers, broadcasters, retailers       a...
Goal to discover new business model(s) together1. Let’s meet the industry   >>> and your greatest challenges2. Let’s think...
1   The industry    the players, the game
Let’s meet the industry
uire?    What value do we deliver to the customer?                                         What type of relationship doe  ...
What Key Activities do our Value Propositions require?   What value do we deliver to t        Our Distribution Channels?  ...
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?The...
Who are our Key Partners?                             What Key Activities do our ValWho are our key suppliers?            ...
What are the most important costs inherent in our business model?Which Key Resources are most expensive?Which Key Activiti...
Service in the industry isnot a product featurebut a business modelWrap up left-hand side of the business model1.   Greate...
k  BreaLet’s describe your nightmare competitor
BreakGoal imagine your ultimate competitor1.   Think of a competitor with unlimited resources and working capital     >>> ...
Let’s play
2   Service    the concept
Let’s think services
uire?    What value do we deliver to the customer?                                         What type of relationship doe  ...
What type of relationship does each of our Customer            For whom are we creating valping to solve?                 ...
Through which Channels do our Customer Segments                                           want to be reached?             ...
No.mer           For whom are we creating value?th them?      Who are our most important customers?ness model?            ...
For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How wo...
Service in the industry isnot a product featurebut a business modelWrap up right-hand side of the business model1.   Great...
ds  TrenLet’s discuss the impact of trends in your markets
Trends
“The global emerging middle class       now stands at two billion people       who spend USD 6.9 trillion a year,       a ...
“The top ten value creators in the Boston  Consulting Group’s 712-company sample are  all from Asia: five companies listed ...
“The US ranked 24th out of 25 markets around the world in an examination of green consumer habits around the world. Approx...
“Consumers from emerging markets in the Asian region are more willing to pay more for green products. Nearly 95% of Thai c...
“A national survey of 1,800 independent     businesses in the US found that 80%     said public awareness of the value of ...
“Between the year 2010 and 2040, the       global population age 65 and older       is expected to rise from 530 million  ...
“The number of non-employer (single     person) businesses in the US, with an     income greater than USD 1,000 (often    ...
“An average of 78% of consumers in the     US, UK, Canada, Brazil, India and China     say they are willing to co-create w...
“Each year, global consumers make more     than 500 billion online impressions on     one another regarding products and  ...
Service in the industry isnot a product featurebut a business modelService design process1.   Discover     >>> goals, stra...
3   Business    the models
Let’s talk business
Ideas for inspiration
10 New Business Models for this Decade1. Localized Low-Cost Business Model        beta2. One-Off Experience Business Model...
Localized Low-Cost Business Model
The Business Model Canvas                                                                                 Localized Low-Co...
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One-Off Experience Business Model
The Business Model Canvas                                                                One-Off Experience Business Model...
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Beyond Advertising Business Model
4    The Business Model Canvas                                                                         Beyond Advertising ...
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Markets Are Conversations Business Model
The Business Model Canvas Markets Are Conversations Business Model4                                                       ...
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Low-Budget Innovation Business Model
4    The Business Model Canvas                                                                 Low-Budget Innovation Busin...
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Community-Funded Business Model
4    The Business Model Canvas                                                                    Community-Funded Busines...
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Sustainability-Focused Business Model
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Service in the industry isnot a product featurebut a business modelWrap up right-hand side of the business model1. Greatest challenge for your value proposition >>> customer orientation and service innovation2. Greatest challenge for your customer relationships >>> establish relationships3. Greatest challenge for your channels >>> create multiple touch-points4. Greatest challenge for your customer segments >>> value-driven innovation5. Greatest challenge for your revenue streams >>> usage, subscription, licensing models

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