Talk delivered at the WordPress Stockholm Meetup 2017-03-30 Do you already have great content and want search engines to value it higher? How do you make sure Google knows about all your products in WooCommerce? How do you correctly configure sitemap.xml and robots.txt with WordPress? What are OpenGraph and Schema.org, and how do they help your site get more visitors? WordPress core contributor, author of multiple plugins and full stack developer Otto Kekäläinen from Seravo.com explains everything a WordPress site owner needs to know about technical SEO so that their content can shine. And yes, the first advice is to get rid of Yoast and move on to the next level.