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Sfruttare i social media per promuoversi online e intercettare potenziali clienti - Digital for Job

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I Social Media sono ottimi strumenti per comunicare e presentare il proprio Personal Brand. Diverse Aziende, anche in Italia, iniziano ad usare i Social Media come Linkedin o Facebook per il recruitment online, strumenti oramai entrati nella quotidianità che permettono di scoprire e verificare skills, interessi, passioni e attitudini. Scopriamo come utilizzare in modo efficace i nostri canali Sociali, in modo da promuoversi professionalmente e usare gli stessi per individuare potenziali aziende clienti con cui collaborare.

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Sfruttare i social media per promuoversi online e intercettare potenziali clienti - Digital for Job

  1. 1. Giuliano  Ambrosio  e  Cris0na  Simone  Promuoversi  Online  e    interce0are  Potenziali  Clien4    
  2. 2. @juliusdesignCreative strategist@ cristinasimoneSocial Media Consultant#SOCIALMEDIA4JOBPROMUOVERSI ONLINE EINTERCETTARE POTENZIALI CLIENTI
  3. 3. AVETE MAI PROVATO A CERCAREIL VOSTRO NOME SU GOOGLE?
  4. 4. NON SIETE GLI UNICIA CURIOSARE!
  5. 5. DEI RECRUITER HA CERCATO IL NOMEDI UN CANDIDATO SU UN MOTORE DIRICERCA77% FONTE: ADECCO ITALIA
  6. 6. DEI RECRUITER HA ESCLUSO DALLA SELEZIONEDEI CANDIDATI A CAUSA DELLE INFORMAZIONIREPERITE IN RETE.12% FONTE: ADECCO ITALIA
  7. 7. L’88% DEIRECRUITERUTILIZZAABITUALMENTEI SOCIALNETWORK PERFONTE: ADECCO ITALIA
  8. 8. QUALE SOCIAL NETWORKUSARE PER CERCARELAVORO?
  9. 9. SELEZIONATORI ECANDIDATI NONSI INCONTRANO.UTILIZZO DILINKEDIN:HR (42%)CANDIDATI (26%)FONTE: ADECCO ITALIA
  10. 10. USARE I SOCIAL MEDIA EFFICACEMENTE
  11. 11. USARE I SOCIAL MEDIAFACEBOOK
  12. 12. USARE I SOCIAL MEDIACOSA VEDI SE MI CERCHI SU FB?
  13. 13. USARE I SOCIAL MEDIACOSA VEDI SE MI CERCHI SU FB?
  14. 14. USARE I SOCIAL MEDIACOSA VEDI SE MI CERCHI SU FB?
  15. 15. USARE I SOCIAL MEDIACOSA VEDI SE MI CERCHI SU FB?
  16. 16. USARE I SOCIAL MEDIACOSA VEDI SE MI CERCHI SU FB?
  17. 17. USARE I SOCIAL MEDIACOSA VEDI SE DIVENTI AMICO?
  18. 18. USARE I SOCIAL MEDIASFRUTTIAMO GLI ALBUM!
  19. 19. USARE I SOCIAL MEDIASFRUTTIAMO LE MAPPE!
  20. 20. Il 29% dei Recruiter utilizzaFacebook a scopoprofessionale.Cosa posso fare in modoproattivo come candidato?FONTE: ADECCO ITALIA
  21. 21. I gruppi di Facebook sonoun ottimo strumento per“farsi notare”.
  22. 22. Attraverso i gruppi èpossibile offrire deiservizi in più aipropri clienti o perattirarne di nuovi.
  23. 23. Ricondividete i post dagli influencer disettore, aggiungendo il vostro commento.
  24. 24. USARE I SOCIAL MEDIALINKEDIN
  25. 25. USARE I SOCIAL MEDIALINKEDIN SKILLS + RIASSUNTO
  26. 26. USARE I SOCIAL MEDIALINKEDIN: SLIDESHARE+NEWSBLOG
  27. 27. USARE I SOCIAL MEDIALINKEDIN: PAGINA AZIENDALE
  28. 28. I gruppi di LinkedInsono dei “forumprofessionali”.Partecipateattivamente allediscussioni.
  29. 29. Sulla mia Home diLinkedIn visualizzo leofferte di lavoro in basealle informazioni delmio profilo.
  30. 30. USARE I SOCIAL MEDIAYOUTUBE
  31. 31. USARE I SOCIAL MEDIAYOUTUBE: SFRUTTIAMO LE PLAYLIST
  32. 32. USARE I SOCIAL MEDIATWITTER
  33. 33. USARE I SOCIAL MEDIATWITTER
  34. 34. USARE I SOCIAL MEDIATWITTER: PREFERITI +FEEDBACK
  35. 35. USARE I SOCIAL MEDIATWITTER: LISTE COME ASCOLTO
  36. 36. Il vostro CV orasta in 140caratteri.Fate ricerche per#hashtag.
  37. 37. In USA un’azienda di infrastrutture haselezionato candidati per il settore socialmedia marketing su Twitter. Hashtag#socialCV, requisito: 1000 follower.
  38. 38. Si chiama“Vine-Resume”Dai 140 caratteri ai 6secondi per cercarelavoro su VINE.
  39. 39. GRAZIE A TUTTIhttp://bit.ly/social-tools-listGIULIANO AMBROSIOCreative StrategistJuliusdesign.net@JULIUSDESIGNCRISTINA SIMONESocial Media Consultantcristinasimone.it@CRISTINASIMONE

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